Author : Gabriele Santoro
Publisher : Emerald Group Publishing
Page : 134 pages
File Size : 49,54 MB
Release : 2024-11-20
Category : Business & Economics
ISBN : 1836084420
Combining the latest in growth hacking with enduring principles of business strategy, ensuring that businesses can achieve sustainable growth, Gabriele Santoro and Augusto Bargoni provide a timely resource designed to equip businesses with the knowledge and tools to adapt, thrive, and sustain growth amidst challenges.
Author : Sean Ellis
Publisher : Crown Currency
Page : 322 pages
File Size : 40,50 MB
Release : 2017-04-25
Category : Business & Economics
ISBN : 0451497228
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author : Raymond Fong
Publisher :
Page : 206 pages
File Size : 26,32 MB
Release : 2017
Category : Business & Economics
ISBN : 9781619616004
In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.
Author : Samuel James
Publisher : Dr. Samuel Inbaraja S
Page : 96 pages
File Size : 23,9 MB
Release : 2023-08-11
Category : Business & Economics
ISBN :
"How to Do Growth Hacking - A Practical Guide" is more than a book; it's a growth companion. Whether you're just starting your growth hacking journey or looking to refine your existing strategies, this book offers the practical knowledge, ethical guidance, and innovative insights you need to thrive in today's business environment. It's not just about growing fast; it's about growing smart, sustainably, and ethically. Make this guide your trusted partner in that growth journey. How This Book will Help Solve Your Problems Whether you're struggling to acquire new customers, retain existing ones, or scale your business, this book serves as a problem-solving toolkit. The step-by-step guidance on topics like customer acquisition (Chapter 4), retention strategies (Chapter 6), and scaling up (Chapter 14) ensures that you have a roadmap tailored to your unique challenges. Practical Help for Real-world Challenges Unlike generic business guides, "How to Do Growth Hacking - A Practical Guide" is designed with real-world applicability in mind. The hands-on worksheets, case studies, and actionable insights are crafted to provide solutions to the challenges you face in your daily business operations. 1. Comprehensive Coverage of Growth Hacking Essentials From the foundational mindset of a growth hacker to the future of AI and machine learning in growth hacking, this guide offers 18 comprehensive chapters that cover every facet of growth hacking. This isn't just a theoretical exploration; each chapter provides practical insights, tools, and methods that you can apply immediately. 2. Hands-On Approach with Dedicated Worksheets Chapter 18 is dedicated to worksheets that are designed to help you translate theory into action. These exercises and templates will guide you in implementing the strategies discussed in the book, making it a truly interactive learning experience. 3. Emphasis on Ethical Considerations In the wake of rising consumer awareness and regulatory scrutiny, Chapter 15 focuses on ethical considerations in growth hacking. This section ensures that you understand how to conduct growth hacking responsibly, building trust and integrity. 4. Insights into the Latest Trends and Technologies Chapter 16 delves into the future of growth hacking, exploring AI, machine learning, and emerging trends. Staying ahead of the curve is essential in this ever-evolving field, and this book equips you with the knowledge to innovate and adapt to technological advancements.
Author : Ryan Holiday
Publisher : Penguin
Page : 177 pages
File Size : 12,96 MB
Release : 2014-09-30
Category : Business & Economics
ISBN : 069817691X
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Author : Jenny Cameron
Publisher : Jenny Cameron
Page : 64 pages
File Size : 45,92 MB
Release : 2018-05-16
Category : Computers
ISBN :
Growth Hacking, Digital Strategy & Business Analysis In Stages Workbook by Jenny Cameron, First Edition, May 2018. In stages workbook with many strategies to follow and learn, with picture diagrams, and experimentations you can try out. What is growth hacking? Stage One, Stage Two, The Core, Finding your growth levers at the core, Stage Three, Finding your growth channel-customer fit, Stage Four, Stage Five, Stage Six, Stage Seven, Stage Eight, Stage Nine, Current popular tools and apps.
Author : Federico Savini
Publisher : Routledge
Page : 246 pages
File Size : 20,16 MB
Release : 2022-05-18
Category : Architecture
ISBN : 1000584046
This book draws on a wide range of conceptual and empirical materials to identify and examine planning and policy approaches that move beyond the imperative of perpetual economic growth. It sketches out a path towards planning theories and practices that can break the cyclical process of urban expansion, crises, and recovery that negatively affect ecosystems and human lives. To reduce the dramatic social and environmental impact of urbanization, this book offers both a critique of growth-led urban development and a prefiguration of ecologically regenerative and socially just ways of organizing cities and regions. It uncovers emerging possibilities for post-growth planning in the fields of collective housing, mobility, urban commoning, ecological land-use, urban–rural symbiosis, and alternative planning worldviews. It provides a toolkit of concepts and real-life examples for urban scholars, urbanists, activists, architects, and designers seeking to make cities prosper within planetary boundaries. This book speaks to both experts and beginners in post-growth thinking. It concludes with a manifesto and glossary of key terms for urban scholars, students, and practitioners.
Author : Anuj Adhiya
Publisher : John Wiley & Sons
Page : 311 pages
File Size : 10,83 MB
Release : 2020-03-19
Category : Business & Economics
ISBN : 1119612160
Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!
Author : Anne Ahola Ward
Publisher : "O'Reilly Media, Inc."
Page : 204 pages
File Size : 16,57 MB
Release : 2017-03-22
Category : Business & Economics
ISBN : 1491958340
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program
Author : Paul M Pedersen
Publisher : Edward Elgar Publishing
Page : 1131 pages
File Size : 46,68 MB
Release : 2024-09-06
Category : Sports & Recreation
ISBN : 1035317184
This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.
