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Beyond Powerful Radio

Author : Valerie Geller

Publisher : Taylor & Francis

Page : 538 pages

File Size : 27,84 MB

Release : 2012-07-26

Category : Language Arts & Disciplines

ISBN : 1136023933

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Book Description

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/



Beyond Powerful Radio

Author : Valerie Geller

Publisher : Taylor & Francis

Page : 538 pages

File Size : 44,69 MB

Release : 2011

Category : Biography & Autobiography

ISBN : 0240522249

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Book Description

The contents of this book cover tools, storytelling and voice, news, working across multi-platforms, marketing content, making money, understanding the audience, and Internet broadcasting.



Beyond Powerful

Author : Lala Jackson

Publisher : Morgan James Publishing

Page : 87 pages

File Size : 11,45 MB

Release : 2017-09-21

Category : Health & Fitness

ISBN : 1683503821

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Book Description

An author with autoimmune Type 1 diabetes reveals how you can achieve what you want—even while battling chronic health issues. Are you frustrated by being constantly sidelined by your health? Do you feel like every time you dig into a project your chronic disease gets in the way? Do you worry that living with a chronic illness means you will never feel well enough to reach your goals? In Beyond Powerful, Lala Jackson offers personal anecdotes of being an overachiever living with autoimmune disease—as well as inspiring, entertaining stories of go-getters who use the superpowers they’ve developed by dealing with chronic illness in order to reach massive goals. If you are someone who lives with chronic health issues and are searching for a way to keep running toward exactly what you want to bring to the world, then Beyond Powerful has the answers you need! “I’ve often said that I can’t regret living with autoimmune disease because that experience helped sculpt who I am. Beyond Powerful embraces this positive mindset and takes it to a whole new level, allowing us to appreciate the skills honed through the challenges of chronic illness and, even more importantly, giving us permission to be empowered and improved, yet never defined, by our diseases.” —Dr. Sarah Ballantyne, PhD, New York Times–bestselling author of The Paleo Approach



Creating Powerful Radio

Author : Valerie Geller

Publisher : Taylor & Francis

Page : 359 pages

File Size : 39,68 MB

Release : 2009-10-15

Category : Language Arts & Disciplines

ISBN : 1136024018

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Book Description

First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.



Powerful Beyond Measure

Author : Cynthia E. Mazzaferro

Publisher : Morgan James Publishing

Page : 283 pages

File Size : 29,85 MB

Release : 2016-11-07

Category : Body, Mind & Spirit

ISBN : 1683501519

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Book Description

A transformational guide to living a life of authenticity and abundance, rooted in love, acceptance, compassion, and kindness. Learn how to discover and embrace your inner power, release and heal the emotional residue from the past, and envision a future of unbounded possibilities that allows your passions and purpose to be fulfilled. Through insight, self-exploration, and step-by-step practical exercises, Powerful Beyond Measure guides you along the journey of lifelong spiritual growth—empowering you to take control of your destiny and create a life filled with joy, health, happiness, and success.



Creating Powerful Radio

Author : Valerie Geller

Publisher :

Page : 276 pages

File Size : 28,22 MB

Release : 1996

Category : Performing Arts

ISBN :

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Book Description

A handbook of sound byte advice on making talk radio a success written by Rush Limbaugh's consultant--a dubious distinction depending on one's point of view. As Geller points out in her preface, this is her "STUFF," and she regales the reader with often repetitive and unoriginal advice on "how to handle the talent," avoid burnout, interviews, news programming, and promotion. The scanty text is beefed up with vignettes on popular radio personalities from the reputable Mervin Block (former CBS news writer) to the more disreputable Danny Bonaduce (of Partridge Family fame). Not surprisingly, lacks a bibliography although there's a recommended reading list which includes Men are from Mars, Women are from Venus for effective communication strategies. Annotation copyright by Book News, Inc., Portland, OR



Beyond Great

Author : Arindam Bhattacharya

Publisher : PublicAffairs

Page : 275 pages

File Size : 17,16 MB

Release : 2020-10-06

Category : Business & Economics

ISBN : 1541757157

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Book Description

Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written. Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in this new volatile era? Second, how do we build competitive advantage in a world with new and often uncertain rules? Supported by years of research and hands-on consulting practice, this book presents a comprehensive framework for building a high performing, resilient, adaptive, and socially responsible global company. The book begins by taking an incisive look at these disruptive forces transforming globalization, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. Distilled from the study of hundreds of companies and interviews with dozens of business leaders, the authors have distilled nine core strategies – the new winning playbook of the 21st century. Beyond Great argues that business leaders today must lead with a new kind of openness, flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for "always-on" transformation. Leaders must master a whole new set of rules about what it takes to be "global," becoming shapeshifters adept at handling contradiction, multiplicity, and nuance. This book will show them how.



Powerful Beyond Measure

Author : Nick Williams

Publisher : Random House

Page : 225 pages

File Size : 46,49 MB

Release : 2014-07-30

Category : Self-Help

ISBN : 1448168023

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Book Description

For many of us, the word 'power' conjures up disturbing feelings of control and dominance, of winning at all costs - and often at the expense of others. Indeed, from our earliest days this is how we have been taught to view the world in order to survive; it is at the heart of the story of man's evolution, and at the heart of much conflict and pain. But now, in Powerful Beyond Measure, Nick Williams reveals the basis of a different kind of power - a power that does not rely on winners or losers, but on a love that feeds our soul and a faith that frees us from the need to control. Here, as he draws upon fascinating case studies and timeless wisdom, Nick reveals how we can: ·Access the innate spiritual power that lies within each of us to find strength and inspiration every day of our lives ·Experience true connection with the world around us as we learn to trust ourselves and others ·Abandon our fears and doubts in order to discover the essence of who we truly are and all that we have to offer Complete with sound, practical advice and based on his experience as one of our most sought-after personal coaches, Nick Williams illuminates the path to a more rewarding life of hope, forgiveness and freedom - a life that is powerful beyond measure. 'Read and learn how to save your life, live in your heart and let the magic happen...' Bernie Siegel, author of Love, Medicine and Miracles



Creating Powerful Brands

Author : Leslie De Chernatony

Publisher : Routledge

Page : 496 pages

File Size : 11,36 MB

Release : 2011

Category : Business & Economics

ISBN : 1856178498

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Book Description

1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.



Beyond the First Draft

Author : Megan McAlpin

Publisher :

Page : 0 pages

File Size : 28,24 MB

Release : 2014

Category : Legal composition

ISBN : 9781594609985

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Book Description

Beyond the First Draft helps law students and lawyers approach the often difficult task of editing their own writing. The book starts with the fundamental idea that good writing is organized, vigorous, clear, and polished. Its ultimate goal is to help students and practitioners understand that good writing cannot be accomplished in a single draft; good writers must be good editors. Each chapter of the book is organized around one of the principles of good writing and begins with an editing checklist for accomplishing that principle of good writing. The book explains each item in the checklist, providing students and lawyers with the instruction and straightforward editing tips that they need to become effective editors. Beyond the First Draft was written with law students, practitioners, and legal writing professors in mind. Its straightforward approach makes even those difficult-to-understand grammatical concepts accessible to students and practitioners through frequent, easy-to-understand grammar reminders, explanations, and examples. Students will benefit from the realistic editing exercises at the end of each chapter, which require them to edit full sections of a memo rather than simply doing sentence level exercises. Finally, professors can use the numbered checklists in each chapter to comment on student work, which will make commenting on writing more efficient and will create clear connections between the text and the professor's feedback.