Book Description

There Are No Enemies, Only Catalysts. Any big hitter, top dog or head honcho will have gone the extra mile to make an impression on the lives of their subordinates, from the very beginning of educating these subordinates and building up their awareness of the relevant codes and conventions, through to setting expectations and creating demand and momentum that will bear fruit regardless of disruptive intrusions. In business, by virtue of the positions of these big guns within the market, this translates into substantial advantages including pricing power, brand recognition, control of distribution channels, a satisfied customer base, and more. However, only the very best of the best of them - the Big-Fishes - are able to keep on dominating and growing within the lives of their subordinates, and can preemptively suppress their competition, in a manner that makes them Natural Monopolists. For a Rising Star in the midst of its own “period of disruption,” a period where any forward vision and guidance has become uncertain or even non-existent, the Monopolists are an invaluable tool for marketing, something akin to a GPS, and provide a foothold in terms of their standards as being adopted and co-opted as a Rising Star’s own, in the process of iteratively migrating from relative weakness to absolute strength. The Monopolists are not the enemy, but, on the contrary, they are catalysts. In his book “The Big Fishes Make the Best Sushi,” Pasi A. Pietikainen establishes a brave new world of Natural-Monopolist-powered Rising-Star-marketing, through tracing and classifying the prospects’ comfort-zone-autopiloted thinking into pronounced circumstances of the mind known as Occupational-Psychoses, and redefines marketing as getting the prospects caught responding to things that have already changed. Keywords: New Growth, Renewal, Disruptive Innovation, Asymmetric Marketing, Business Development, Industrial Management, Leadership, Management, Strategy, Research & Development, Preemptive Market Leader, Proprietary Technology, Start-Up, Innovator's Dilemma, Crossing the Chasm, Clayton M. Christensen, Geoffrey A. Moore