Beetlemania


Book Description

Provides a history of the popular Volkswagen Beetle from its inception in the 1930s to its rebirth in 1998.




Beetle & the Hollowbones


Book Description

A Stonewall Honor Book An enchanting, riotous, and playfully illustrated debut graphic novel following a young goblin trying to save her best friend from the haunted mall—perfect for fans of Steven Universe and Adventure Time. In the eerie town of ‘Allows, some people get to be magical sorceresses, while other people have their spirits trapped in the mall for all ghastly eternity. Then there’s twelve-year-old goblin-witch Beetle, who’s caught in between. She’d rather skip being homeschooled completely and spend time with her best friend, Blob Glost. But the mall is getting boring, and B.G. is cursed to haunt it, tethered there by some unseen force. And now Beetle’s old best friend, Kat, is back in town for a sorcery apprenticeship with her Aunt Hollowbone. Kat is everything Beetle wants to be: beautiful, cool, great at magic, and kind of famous online. Beetle’s quickly being left in the dust. But Kat’s mentor has set her own vile scheme in motion. If Blob Ghost doesn’t escape the mall soon, their afterlife might be coming to a very sticky end. Now, Beetle has less than a week to rescue her best ghost, encourage Kat to stand up for herself, and confront the magic she’s been avoiding for far too long. And hopefully ride a broom without crashing.




Beetle Bop


Book Description

Illustrations and rhyming text reveal the great variety of beetles and their swirling, humming, crashing activities.




"Remember Those Great Volkswagen Ads?"


Book Description

In 1959, Doyle Dane Bernbach, the New York advertising agency was appointed to handle the Volkswagen account in the USA. The advertisements they produced through the sixties and early seventies changed the face of advertising, not just in America but across the world. Remember those great Volkswagen ads? looks briefly at the events surrounding the birth of the campaign and the car, and shows many of the highly acclaimed advertisements produced by the agency. This book has been written and compiled by Alfredo Marcantonio, Copywriter and one-time Advertising Manager of VWGB Ltd, John O?Driscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDB?s London office. They decided to put the book together some 20 years ago as "to let the Beetle and its advertising pass on without a permanent record seemed a crying shame". This book is a story of the car and its advertising. In a unique way the two were indistinguishable ? the charming, honest advertising became part of the charm and honesty of the car. If you ever owned a Beetle, if you?ve ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you will enjoy this book. It?s the tale of an ugly duckling that became an office pin-up.




Little Monk and the Mantis


Book Description

"Engaging and knowledgeable…brings magical light and clarity to veiled martial arts history. In a cocoon shell, a man 'tis not a mantis til Fusco's faithful rendering of true life hero Wong Long bugs the Shaolin elders into accepting the teachings and virtues of the world's most dynamic insect…the praying mantis.--Dr. Craig D. Reid, Martial Arts Historian"




Thinking Small


Book Description

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.




Dance of the Dung Beetles


Book Description

The sweeping scientific and social history of the humble dung beetle The humble and industrious dung beetle is a marvelous beast: the 6,000 species identified so far are intricately entwined with human history and scientific endeavor. These night-soil collectors of the planet have been worshipped as gods, worn as jewelry, and painted by artists. More practically, they saved Hawaii from ecological blight, and rescued Australia from plagues of flies. They fertilize soil, cleanse pastures, steer by the stars, and have a unique relationship with the African elephant (along with many other ungulates). Above all, they are the ideal subject for biological study in an evolving world. In this sweeping history of more than 3,000 years, beginning with Ancient Egypt, scientist Marcus Byrne and writer Helen Lunn capture the diversity of dung beetles and their unique behavior patterns. Dung beetles’ fortunes have followed the shifts from a world dominated by a religion that symbolically incorporated them into some of its key concepts of rebirth, to a world in which science has largely separated itself from religion and alchemy. With over 6,000 species found throughout the world, these unassuming but remarkable creatures are fundamental to some of humanity’s most cherished beliefs and have been ever present in religion, art, literature, science and the environment. They are at the center of current gene research, play an important role in keeping our planet healthy, and some nocturnal dung beetles have been found to navigate by the starry skies. Outlining the development of science from the point of view of the humble dung beetle is what makes this charming story of immense interest to general readers and entomologists alike.




Battle for the Beetle


Book Description

Ludvigsen traces the history of the Volkswagon Beetle, from its inception as a people's car for Hitler's Germany to its status as a beloved American icon, to the arrival of the New Beetle in 1998. He focuses on the car's creation, the industry-wide power struggle following the German defeat in World




VW Beetle Specification Guide 1949-1967


Book Description

The VW Beetle is one of the best-loved of all classic cars, with many thousands preserved across the world, many in regular use. Over the years countless changes were introduced, together making a mid sixties Beetle, for instance, very different from one built in the mid-50s, or mid-70s, despite the obvious similarities. With the aid of hundreds of full colour photographs this new edition in paperback documents all the Beetle's specification changes and model differences during the classic period 1949-67, making it possible to determine the original specification and fittings of any Beetle from this period.Uses the same format as for the highly successful VW Transporter spec guides. Aimed at early-Beetle owners and enthusiasts. Superbly illustrated with 300 colour photographs. New edition in paperback for 2018.




Birth of the Beetle


Book Description

Here is a unique record of the Beetle's early evolution, chronicled by an English school teacher who spent 20 years digging through untapped sources, including archives he discovered at Porsche. Despite the plethora of books on this evergreen car, most of his material has never previously been published. The book - illustrated with over 300 photographs and designs, most of them not seen since origination - covers the period from the Porsche expose of 17 January 1934 until July 1945, with the final lists of experimental and test cars run by Porsche in Gmund, Austria.