Get Me Ellis Rubin!


Book Description

Critically acclaimed memoirs of one of America's most famous, colorful and controversial defense attorneys. A champion for the little man, this fast-paced account reads like Perry Mason and covers some of the most publicized legal issues of our time, including the world-famous "Television Intoxication" case and the history-making "Battered Daughter Defense."




Consumer Behavior


Book Description

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.




Contemporary Intellectual Property


Book Description

The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.




The Thirteen American Arguments


Book Description

Howard Fineman is one of our best-known and most trusted political journalists. Mixing vivid scenes and figures from the campaign trail with forays into four hundred years of American history, Fineman shows that every debate, from our nation’s founding to the present day, is rooted in one of thirteen arguments that–thankfully–defy resolution. It is the very process of never-ending argument, Fineman explains, that defines us, inspires us, and keeps us free. At a time when most public disagreement seems shrill and meaningless, Fineman makes a cogent case for nurturing the real American dialogue. Shouting is not arguing, Fineman notes, but often hot-button topics, media “cross-fires,” and blogs reflect the deepest currents in American life. In an enlightening book that cuts through the din and makes sense of the headlines, Fineman captures the essential issues that have always compelled healthy and heated debate–and must continue to do so in order for us to prosper in the twenty-first century. The Thirteen American Arguments run the gamut, from issues of individual identity to our country’s role in the world, including: • Who is a Person? The Declaration of Independence says “everyone,” but it took a Civil War and the Civil Rights and other movements to make that a reality. Presently, what about human embryos and “unlawful enemy combatants?” • Who is an American? Only a nation of immigrants could argue so much about who should become one. There is currently added urgency when terrorists are at large in the world and twelve million “undocumented” aliens are in the country. • The Role of Faith. No country is more legally secular yet more avowedly prayerful. From Thomas Jefferson to Terri Schiavo, we can never quite decide where God fits in government. • Presidential Power. In a democracy, leadership is all the more difficult — and, paradoxically, all the more essential. From George Washington to George W. Bush, we have always asked: How much power should a president have? • America in the World. Uniquely, we perpetually ask ourselves whether we have a moral obligation to change the world—or, alternatively, whether we must try to change it to survive in it. Whether it’s the environment, international trade, interpreting law, Congress vs. the president, or reformers vs. elites, these are the issues that galvanized the Founding Fathers and should still inspire our leaders, thinkers, and citizens. If we cease to argue about these things, we cease to be. “Argument is strength, not weakness,” says Fineman. “As long as we argue, there is hope, and as long as there is hope, we will argue.”




Consumer Behavior and Marketing Strategy


Book Description

This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.




The Loppy Adventures of Boogernose Joe


Book Description

Joe's really in a pickle this time! Follow Joe as he gathers his two best friends on another loppy adventure. Together they enter the school's costume contest and explore all the action at the fall festival. Find out if Joe and his friends will win the contest-that is, if he can make it there on time!




Picturepedia


Book Description

Explore the wonders of history, space, the natural world and more with Picturepedia. Packed with over 10,000 stunning photographs and illustrations, it's a mini-encyclopedia for kids on every page! From astonishing insects and outer-space to musical instruments and fascinating animals, Picturepedia explains every topic under (and including) the sun. Uncover the secrets of prehistoric life using photographs, explore the human body through graphics and discover galleries of musical instruments in Picturepedia. Ideal for homework, projects or young curious minds, Picturepedia is a must-have encyclopedia for kids.




Grow to Greatness


Book Description

The #1 best-seller on franchise development and Amazon #1 best-seller, Grow to Greatness has instantly become the must-read, essential guide on how to build a world-class franchise system faster. This breakthrough book delivers advice and proven, step-by-step systems and processes for emerging and established franchisors, as well as for anyone considering franchising their business. The $29.95 guide has saved existing and potential franchisors thousands of dollars in costly mistakes. -- One hundred+ case examples and checklists reveal how to do it right ... and how not to do it wrong! -- Profit from real "best practices" solutions and proven step-by-step processes -- Endorsed by franchising's top brand executives of KFC, Taco Bell, Dunkin' Donuts, Pinkberry, Molly Maids, Postnet, Checkers, AlphaGraphics, Popeye's, Cartridge World, Express Employment Professionals, the International Franchise Association ... and many more. Each benchmark is described in detail, supported by case studies, industry research and steps taken by franchise leaders from various industries. " Steve's Grow to Greatness is the 'Driver's Ed Manual'. It delivers great lessons for startup franchisors and the most seasoned franchise executives. In the words of Bill Rosenberg, founder of Dunkin' Donuts and the International Franchise Association, 'We can avoid failures, if we study success.' Study Grow to Greatness and you will be rewarded." John Reynolds, CFE President, IFA Educational Foundation




King Croesus' Gold


Book Description

The continuing Archaeological Exploration of Sardis has excavated the remains of a gold refinery at the site, dating from the sixth century BC at the very inception of bimetallic coinage.".




The Trouble with Islam


Book Description

"I have to be honest with you. Islam is on very thin ice with me....Through our screaming self-pity and our conspicuous silences, we Muslims are conspiring against ourselves. We're in crisis and we're dragging the rest of the world with us. If ever there was a moment for an Islamic reformation, it's now. For the love of God, what are we doing about it?" In blunt, provocative, and deeply personal terms, Irshad Manji unearths the troubling cornerstones of mainstream Islam today: tribal insularity, deep-seated anti-Semitism, and an uncritical acceptance of the Koran as the final, and therefore superior, manifesto of God. In this open letter to Muslims and non-Muslims alike, Manji asks arresting questions. "Who is the real colonizer of Muslims - America or Arabia? Why are we all being held hostage by what's happening between the Palestinians and the Israelis? Why are we squandering the talents of women, fully half of God's creation? What's our excuse for reading the Koran literally when it's so contradictory and ambiguous? Is that a heart attack you're having? Make it fast. Because if more of us don't speak out against the imperialists within Islam, these guys will walk away with the show." Manji offers a practical vision of how the United States and its allies can help Muslims undertake a reformation that empowers women, promotes respect for religious minorities, and fosters a competition of ideas. Her vision revives Islam's lost tradition of independent thinking. This book will inspire struggling Muslims worldwide to revisit the foundations of their faith. It will also compel non-Muslims to start posing the important questions without fear of being deemed "racists." In more ways than one, The Trouble with Islam is a clarion call for a fatwa-free future.