Boomers


Book Description

"Baby Boomers (and I confess I am one): prepare to squirm and shake your increasingly arthritic little fists. For here comes essayist Helen Andrews."--Terry Castle With two recessions and a botched pandemic under their belt, the Boomers are their children's favorite punching bag. But is the hatred justified? Is the destruction left in their wake their fault or simply the luck of the generational draw? In Boomers, essayist Helen Andrews addresses the Boomer legacy with scrupulous fairness and biting wit. Following the model of Lytton Strachey's Eminent Victorians, she profiles six of the Boomers' brightest and best. She shows how Steve Jobs tried to liberate everyone's inner rebel but unleashed our stultifying digital world of social media and the gig economy. How Aaron Sorkin played pied piper to a generation of idealistic wonks. How Camille Paglia corrupted academia while trying to save it. How Jeffrey Sachs, Al Sharpton, and Sonya Sotomayor wanted to empower the oppressed but ended up empowering new oppressors. Ranging far beyond the usual Beatles and Bill Clinton clichés, Andrews shows how these six Boomers' effect on the world has been tragically and often ironically contrary to their intentions. She reveals the essence of Boomerness: they tried to liberate us, and instead of freedom they left behind chaos.




OK Boomer, Let's Talk


Book Description

“Particularly relevant in an election year...This book is full of data—on the economy, technology, and more—that will help millennials articulate their generational rage and help boomers understand where they’re coming from.” —The Washington Post “Jill Filipovic cuts through the noise with characteristic clarity and nuance. Behind the meme is a thoughtfully reported book that greatly contributes to our understanding of generational change.” —Irin Carmon, coauthor of the New York Times bestseller Notorious RBG Baby Boomers are the most prosperous generation in American history, but their kids are screwed. In this eye-opening book, journalist Jill Filipovic breaks down the massive problems facing Millennials including climate, money, housing, and healthcare. In Ok Boomer, Let’s Talk, journalist (and Millenial) Jill Filipovic tells the definitive story of her generation. Talking to gig workers, economists, policy makers, and dozens of struggling Millennials drowning in debt on a planet quite literally in flames, Filipovic paints a shocking and nuanced portrait of a generation being left behind: -Millennials are the most educated generation in American history—and also the most broke. -Millennials hold just 3 percent of American wealth. When they were the same age, Boomers held 21 percent. -The average older Millennial has $15,000 in student loan debt. The average Boomer at the same age? Just $2,300 in today’s dollars. -Millennials are paying almost 40 percent more for their first homes than Boomers did. -American families spend twice as much on healthcare now than they did when Boomers were young parents. Filipovic shows that Millennials are not the avocado-toast-eating snowflakes of Boomer outrage fantasies. But they are the first American generation that will do worse than their parents. “OK, Boomer” isn’t just a sarcastic dismissal—it’s a recognition that Millennials are in crisis, and that Boomer voters, bankers, and policy makers are responsible. Filipovic goes beyond the meme, upending dated assumptions with revelatory data and revealing portraits of young people delaying adulthood to pay down debt, obsessed with “wellness” because they can’t afford real healthcare, and struggling to #hustle in the precarious gig economy. Ok Boomer, Let’s Talk is at once an explainer and an extended olive branch that will finally allow these two generations to truly understand each other.




Thunder-Boomer!


Book Description

A farm family scurries for shelter from a violent thunderstorm that brings welcome relief from the heat and also an unexpected surprise.




On the Rails


Book Description

The first woman to go railroading on the Southern Pacific recounts her journey--the people who work on the trains, the craft of the railroader, the Western landscape that inspired her--providing an elegy to a dying trade.




Boomer's Big Day


Book Description

Moving day proves confusing for Boomer, a golden retriever, until he at last explores his new home and finds his own favorite and familiar things.




Where's Boomer


Book Description

Boomer is hiding all over the Missouri State University campus. Where could he be?




Boomer Goes to School


Book Description

In Boomer's Big Day, Boomer and his family moved to a new town. Now Boomer is going to school! Like many new students, Boomer finds that going to school can be a bit confusing . . . at first. But in the end, he discovers that school is a great place for friends, learning, and fun!




Boomer Consumer


Book Description

For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't seniors and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten new rules for marketing to today's Boomer Consumer that can be applied across hundreds of categories. Boomers are far from over the hill as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.




Boomer's Big Surprise


Book Description

Boomer knows something's up the day a shiny new bowl appears next to his, but imagine Boomer's surprise when he finds himself nose to nose with a new puppy! Just when Boomer thinks he's no longer top dog, he discovers there's room for two, and that the puppy is more than a new sibling—he's a new friend. Boomer's Big Surprise is filled with the same warmth and humor as the first two books in the Boomer series, and will have special appeal to any child facing the arrival of a new baby.




Boomer's Bucket List


Book Description

Author Sue Pethick presents a warm and fuzzy love story about a passionate pet owner, a smitten news man, and an unforgettable dog who steals everybody’s hearts . . . When her cuddly canine companion Boomer is diagnosed with a rare heart condition, Jennifer Westbrook decides to take a leave of absence from her busy PR job—and take Boomer on the greatest road trip of his life. Charting a course from Chicago to California, Jennifer plans some pet-friendly pit stops for her four-legged friend, including a dog show, a fire hydrant museum, and a factory full of squeaky toys. But when she tries to sneak Boomer into a NASCAR press box—disguised as her seeing-eye dog—Jennifer’s cover is blown by a curious, but very cute reporter named Nathan Koslow. Boomer takes an instant shine to Nathan, unlike the other men in Jennifer’s life. When the charming journalist asks to join them on their journey, she can’t say no. But when she learns that someone has created a website called “Boomer’s Bucket List”—and it’s gone totally viral—the trip takes a wildly unexpected turn for Jennifer, Nathan, and the dog who brought them together. It almost seems as if Boomer’s last wish is that his two favorite humans fall madly, deeply, in love . . .