Branding Texas


Book Description

Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices. Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.




The Texas Stock Directory


Book Description




Destination Brands


Book Description

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.




Branding Importance in Municipalities


Book Description

The global population is continually growing with increasing numbers of families moving into metropolitan areas both large and small. As populations increase and uninhabited land decreases, competition between cities becomes more aggressive in order to attract potential investment and to increase population size. In this competitive dynamic, a strong brand presence is critical. And as a result of this, an increased need for city branding has developed. In July of 2009, the city council of San Marcos began work on a project to rebrand the city. The goal of the rebrand was to increase investment and development within the city, attract more tourism, and to create a consistent brand identity and messaging platform. The city released a request for proposals to design agencies that identified the goals of the rebrand as needing to develop a unique and consistent identity for the city in order to successfully attract inward investment to the city. Through the research, process, design, and implementation outlined in this thesis, a new brand identity for the city of San Marcos, Texas is created. The new city brand and identity is an example of consistent brand implementation across multiple marketing mediums including marketing materials, environmental signage, promotional items, and online sites. The brand messaging is implemented through several tactics to increase brand awareness and to attract the target investment groups. This rebranding project additionally supports the need for small municipalities to implement city branding strategies in order to attract its target investment groups. The thesis is followed by a brand process book outlining the process of the new brand creation and its implementation.




Destination Branding


Book Description

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.




Texas Master Naturalist Statewide Curriculum


Book Description

For fifteen years, the Texas Master Naturalist program has been hugely successful, training more than 9,600 volunteers who have given almost 2.8 million hours to nature education. This dedicated corps of naturalists provides teaching, outreach, and service in their communities, promoting the appreciation and stewardship of natural resources and natural areas around the state. Hundreds of new volunteers are trained every year, and the Texas Master Naturalist Statewide Curriculum serves as the basis of instruction for trainees who complete a certification course taught under the auspices of more than forty program chapters. The curriculum contains twenty-four units of instruction that range from geology to ornithology to wetland ecology—all written by the state’s top scientists and experts. Available as well to educators, interpreters, and others who may not yet be able to commit to the Texas Master Naturalist program, the curriculum offers an authoritative source of information for anyone seeking to learn more about the natural world in Texas.




Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies


Book Description

A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.




Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies


Book Description

Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.




Ultimate Museum Musings


Book Description




Ingredient Branding


Book Description

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.