Breakthrough Business Analysis


Book Description

Traditional business analysis jobs are going away and are not coming back. BA tools are growing up, and typical BA tasks are being automated and commoditized. Instead of being regarded as documenters, BAs are being sought out to focus on strategy, innovation, and leadership. Breakthrough Business Analysis: Implementing and Sustaining a Value-Based Practice provides a framework for implementing a BA practice that is strategically positioned and value-based. Realizing the positive impacts of a value-based BA practice could very well mean the difference between success and failure for businesses negotiating 21st century challenges. Value-based business analysis centers on strategy execution, world-class enterprise capabilities, and delivery of innovative products and services. The framework for implementing and sustaining a value-based BA practice involves three phases: 1. Readiness: “Is our organization ready?” 2. Implementation: “How do we build the BA practice?” 3. Sustainability: “How do we institutionalize and continue to improve BA practices?” Take the lead and be your organization's champion of a value-based, breakthrough BA practice that is focused on value to the customer and wealth to the bottom line.




Business Analysis and Leadership


Book Description

21st century organizations, across all sectors and of all types, have to cope with an international marketplace where change is frequent and customer expectations continue to rise. The work of business analysis professionals is crucial if organizations are to succeed and grow. If change programmes are to be successful, stakeholder engagement and situation analysis are vital, and to achieve this, senior business people need to display competence in a range of areas, not least of which include the ability to challenge, lead and influence. Business Analysis and Leadership is for anyone involved in business analysis working in any organization worldwide, from financial services to charities, government to manufacturing. It takes the reader beyond standard textbooks full of techniques and tools, advising on how to lead and gain credibility throughout the organization. It will help you with the tricky role of working with people from the shop floor to board directors and give readers the confidence to challenge the easy way forward and point out what will really work in practice. This inspirational book consists of contributions from leading thinkers and practitioners in business analysis from around the world. Their case studies, practical advice and downloadable appendices will help the reader to develop leadership skills and become an outstanding catalyst for change.




Breakthrough Business Negotiation


Book Description

Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any negotiation situation and tools to achieve breakthrough results. Step by step, Breakthrough Business Negotiation demonstrates how to diagnose a situation, build coalitions, manage internal decision making, persuade others, organize a deal cycle, and create strategic alliances. Watkins also explains how to prevent disputes from poisoning deals.




Google Analytics Breakthrough


Book Description

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.




The Business Analyst / Project Manager


Book Description

A breakthrough game plan illustrating the need for better collaboration between Project Managers and Business Analysts In The Business Analyst/Project Manager, author Robert Wysocki draws on his forty-five years of professional experience as a PM/BA to shed light on the similarities and differences of the roles and responsibilities of these two positions, the need for greater collaboration, and how to staff a project with one or both of these professionals. Examines the boundaries and interactions between the BA and the PM Looks at how to identify the skill sets needed to make the project a success The typical relationship of the BA and PM across the project management life cycle Making the best configuration of leadership assignments based on project characteristics Where the responsibilities of the BA leave off and the PM's begins and where the two have collaborative responsibilities How to use a PM/BA to enhance project performance How to foster a "dual career path" for PM/BAs development The in-depth discussion of the synergies between the two roles and the advantages of a combined PM/BA makes The Business Analyst/Project Manager a valuable contribution in your ability to be successful on the complex projects of the 21st century.




Leveraging Business Analysis for Project Success


Book Description

Only 39 percent of projects today are successful. Nearly half of the projects that fail do so because of “poor requirements management” (PMI 2014). Leveraging Business Analysis for Project Success, Second Edition explores the role of the business analyst in setting a project up for success. It informs and educates project managers, sponsors, and organization leaders on what is necessary for project success. This book goes beyond requirements management in exploring how business analysis professionals (business analysts, product managers, product owners, and others) can contribute to increased profitability through project selection, scope definition, and postimplementation evaluation. The reader will learn about the history of business analysis, professional organizations and resources to support the profession, and what to expect from the business analysis professional at each phase of the project lifecycle as presented in a case study throughout the book. Project leaders will better be able to support the business analysis needs of the project by understanding the skills, expertise, tasks, resources, and time needed to do business analysis right and maximize the return on investment for each project.




From Breakthrough to Blockbuster


Book Description

"Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources. How could a large collection of small companies, most with fewer than 50 employees, compete in one of the world's most breathtakingly expensive and highly regulated industries? This book shows how biotech companies have met the challenge by creating nearly 40% more of the most important treatments for unmet medical needs. Moreover, they have done so with much lower overall costs. The book focuses on both the companies themselves and the broader biotech ecosystem that supports them. Its portrait of the crucial roles played by academic research, venture capital, contract research organizations, the capital markets, and pharmaceutical companies shows how a supportive environment enabled the entrepreneurial biotech industry to create novel medicines with unprecedented efficiency. In doing so, it also offers insights for any industry seeking to innovate in uncertain and ambiguous conditions. Looking to the future, it concludes that biomedical research will continue to be most effective in the hands of a large group of small companies as long as national healthcare policies allow the rest of the ecosystem to continue to thrive"--




Summary: The Breakthrough Company


Book Description

The must-read summary of Keith McFarland's book: "The Breakthrough Company: How Everyday Companies Become Extraordinary Performers". This complete summary of the ideas from Keith McFarland's book "The Breakthrough Company" shows how only a few companies break through to become truly big - most markets are controlled by three or four big players. In his book, the author investigates the reason behind this. Keith McFarland reveals the results of his research into 94 companies and the secrets of success from the nine best performing companies. This summary is a must-read for anyone who wants to learn from the best and find the key to becoming successful. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Breakthrough Company" and discover the secrets to the success of some of the most profitable companies.




Software Development Pearls


Book Description

Accelerate Your Pursuit of Software Excellence by Learning from Others' Hard-Won Experience "Karl is one of the most thoughtful software people I know. He has reflected deeply on the software development irritants he has encountered over his career, and this book contains 60 of his most valuable responses." -- From the Foreword by Steve McConnell, Construx Software and author of Code Complete "Wouldn't it be great to gain a lifetime's experience without having to pay for the inevitable errors of your own experience? Karl Wiegers is well versed in the best techniques of business analysis, software engineering, and project management. You'll gain concise but important insights into how to recover from setbacks as well as how to avoid them in the first place." --Meilir Page-Jones, Senior Business Analyst, Wayland Systems Inc. Experience is a powerful teacher, but it's also slow and painful. You can't afford to make every mistake yourself! Software Development Pearls helps you improve faster and bypass much of the pain by learning from others who already climbed the learning curves. Drawing on 25+ years helping software teams succeed, Karl Wiegers has crystallized 60 concise, practical lessons for all your projects, regardless of your role, industry, technology, or methodology. Wiegers's insights and specific recommendations cover six crucial elements of success: requirements, design, project management, culture and teamwork, quality, and process improvement. For each, Wiegers offers First Steps for reflecting on your own experiences before you start; detailed Lessons with core insights, real case studies, and actionable solutions; and Next Steps for planning adoption in your project, team, or organization. This is knowledge you weren't taught in college or boot camp. It can boost your performance as a developer, business analyst, quality professional, or manager. Clarify requirements to gain a shared vision and understanding of your real problem Create robust designs that implement the right functionality and quality attributes and can evolve Anticipate and avoid ubiquitous project management pitfalls Grow a culture in which behaviors actually align with what people claim to value Plan realistically for quality and build it in from the outset Use process improvement to achieve desired business results, not as an end in itself Choose your next steps to get full value from all these lessons Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.




Business Systems Engineering


Book Description

A guide to combining two powerful management techniques totransform any business organization into a masterpiece of businessefficiency. Lester Dean Thurow, Dean of MIT's Sloan School ofManagement, recently stated that benchmarking combined with processengineering will be the most important management technique of the1990s. Now, in this groundbreaking book, Gregory Watson describeshow top corporations worldwide have already successfullyimplemented that powerful cutting-edge technique--which he calls"business systems engineering"--to promote continuous improvement.More importantly, he clearly demonstrates how you can do the samein your organization. * Introduces business systems engineering, a dynamic new approachto rethinking and redesigning business processes to achievedramatic improvements in quality, cost, service, speed, andmore * Offers clear guidelines for using business systems engineeringtechniques to make your organization more dynamic, productive, andable to adapt to change in today's global marketplace * Incorporates key aspects of TQM, business process improvement,policy deployment, industrial engineering, teamwork, problemsolving, and information technology into one holistic system * Includes business systems engineering success stories, includingthose at Compaq, United Services Automobile Association andMotorola, as well as a survey of the effect of systems changeacross the global automobile industry