Brenna Huckaby


Book Description

Brenna Huckaby was diagnosed with bone cancer at 14 years old and had her right leg amputated above the knee. That could have been the end of her sports career. Instead, the former gymnast took a different route. She fell in love with snowboarding and went on to become a gold-medal Paralympian. Learn how she overcame obstacles to make it to the top of the podium in this inspiring biography.




Scholastic Year in Sports 2023


Book Description

The ultimate book for young sports fans is back with the past year's top sports stories. Look back on another year in sports with Scholastic, featuring exciting and all-new coverage for 2023. Get up close and personal with the top athletes in baseball, basketball, football, soccer, and more in this perfect book for sports fanatics and newbies alike.




Squeeze More Life out of Time


Book Description

YOU DESERVE TO LIVE AN EXTRAORDINARY LIFE! It’s not always about fame, fortune or glory. It’s about living a life designed by you, uniquely for you, because there is no one like you! You are one-of-a-kind. Only you get to determine what it means to live an Extraordinary Life. Squeeze More Life Out of Time shares the secrets and techniques the most successful, happy, impactful people in the world use to live extraordinary lives and you can too! Going far beyond life hacks and tips to be more productive, Squeeze More Life Out of Time reconnects you to why — YOU ARE EXTRAORDINARY — WHO YOU ARE | WHAT YOU REALLY WANT | HOW TO GET IT The reasons you aren’t living the life you want is filled with stories, excuses and fear. It’s time to let go of those limiting thoughts and begin to live an Extraordinary Life from this moment forward! Squeeze More Life Out of Time shares how to change your predictable, automatic behaviors that are holding you back to breakthrough and fearlessly create more love, peace, joy, health and financial stability in your life. Squeeze More Life Out of Time provides a framework and steps for you to follow with lots of exercises to explore what lies ahead by listening to the answers that are within you!




Media Selling


Book Description

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.




CURRENT AFFAIRS-2022


Book Description

THE CURRENT AFFAIRS-2022 MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE CURRENT AFFAIRS-2022 MCQ TO EXPAND YOUR CURRENT AFFAIRS-2022 KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.




Skimpy Coverage


Book Description

Skimpy Coverage explores Sports Illustrated’s treatment of female athletes since the iconic magazine’s founding in 1954. The first book-length study of its kind, this accessible account charts the ways in which Sports Illustrated—arguably the leading sports publication in postwar America—engaged with the social and cultural changes affecting women’s athletics and the conversations about gender and identity they spawned. Bonnie Hagerman examines the emergence of the magazine’s archetypal female athlete—good-looking, straight, and white—and argues that such qualities were the same ones the magazine prized in the women who appeared in its wildly successful Swimsuit Issue. As Hagerman shows, the female athlete and the swimsuit model, at least for the magazine, were essentially one and the same. Despite this conflation, and the challenges it poses, Hagerman also tracks the distance that sportswomen—including Wilma Rudolph, Billie Jean King, Serena Williams, and Megan Rapinoe—have traveled both within Sports Illustrated’s pages and without. Blending sports with gender history, Skimpy Coverage profiles numerous sportswomen who have used athletics and the platform sport offers to push for empowerment, freedom, equality, and acceptance in ways that have complemented and inspired broader feminist agendas.




Driven to Ride


Book Description

A high-octane memoir of unflappable determination from an X-Games and Paralympics champion When "Monster" Mike Schultz won snowboarding gold in Pyeongchang, South Korea, it was the culmination of a decade of reinvention, in every sense of the word. Ten years earlier he'd lain bleeding on the side of a mountain after a devastating snowmobile accident. Now he stood tall on the Paralympic podium, supported by a prosthetic knee and foot of his own creation. Driven to Ride chronicles Schultz's improbable journey following a lifesaving amputation. From a place of debilitating pain and depression, he tapped into the same sense of adventure that had once taken him to the top of competitive snowmobile racing and followed it to the pinnacle of an entirely new sport: adaptive snowboarding. As he launched himself into the world of adaptive sports, Schultz's ambition was only tempered by his need for better equipment—prostheses that could withstand the vibrations of a motocross bike or the impact of rough terrain. His obsessive tinkering, without any formal engineering background, has presented yet another new path designing innovative prostheses for athletes and wounded military veterans. Inspiring and thrilling in equal measure, this is a singular story of uncommon strength, ingenuity, and seizing golden opportunities.




The Oxford Handbook of the Sociology of Disability


Book Description

The Oxford Handbook of the Sociology of Disability provides a timely and comprehensive overview of the wide range and depth of sociological theory and research on disability-brought together for the first time in one volume. Each section of the Handbook incorporates a uniquely sociological perspective, presented by a wide-range of experts on intersecting social, economic, political, and cultural dimensions of disability, that complements disability scholarship. The 37 chapters in this Handbook, organized into three major sections, provide an assessment of the history of the field, its current state, and the future for research on and in the sociology of disability. The first section reviews frameworks foundational to the study of disability, pushes for the inclusion of broader global perspectives, and addresses important dimensions of representation. The second section presents a combination of perspectives that tie together individual biography, societal contexts, and historic change, while emphasizing continuity and change in the dynamic processes linking individuals, institutions, and structures over time. In the third section, contributors investigate the reproduction of inequality through law, policy, and related institutions and systems, while highlighting how social and political participation empowers people with disabilities and helps to mitigate inequalities and social marginalization. The chapters included in this volume offer a multifaceted resource for students and experienced scientists alike on historical developments, main standards, key issues, and current challenges in the sociological study of disability at the global, national, and regional levels.




Motherhood and Sport


Book Description

Although sport participation decreases on average for women once they become mothers, female athletes from the recreational, to the competitive, to the elite level have demonstrated that motherhood does not signal the end of sport engagement and athletic identities, or career and leadership roles. This is the first book to offer an in-depth examination of the nexus of women, sport and culture within the context of motherhood, uncovering new narratives that raise the profile of non-conformist performances. The book brings together international researchers using innovative and rigorous qualitative methods to show how sport affords or constrains women’s agency to devise, negotiate and live alternative versions of motherhood in and through sport. Presenting stories of sporting mothers in contexts including martial arts, leisure swimming, recreational running, triathlon and climbing, the book explores the shifting meaning and practices of motherhood across social, cultural and media/digital landscapes. Deliberately challenging taken-for-granted ways of thinking about motherhood and sport, this book is fascinating reading for anybody with an interest in the socio-cultural study of sport, gender and sport, women’s studies, sport coaching, sport leadership, sport development, or qualitative and digital research methods.




The Palgrave Handbook of Disability and Communication


Book Description

The Palgrave Handbook of Disability and Communication covers a broad spectrum of topics related to how we perceive and understand disability and the language, constructs, constraints and communication behavior that shape disability discourse within society. The essays and original research presented in this volume address important matters of disability identity and intersectionality, broader cultural narratives and representation, institutional constructs and constraints, and points related to disability justice, advocacy, and public policy. In doing so, this book brings together a diverse group of over 40 international scholars to address timely problems and to promote disability justice by interrogating the way people communicate not only to people with disabilities, but also how we communicate about disability, and how people express themselves through their disabled identity.