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Building Digital Power

Author : Karen Nilsen

Publisher :

Page : 200 pages

File Size : 12,97 MB

Release : 2020-01-20

Category :

ISBN :

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Book Description

"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.



The Business of Platforms

Author : Michael A. Cusumano

Publisher : HarperCollins

Page : 320 pages

File Size : 20,7 MB

Release : 2019-05-07

Category : Business & Economics

ISBN : 0062896334

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Book Description

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.



Building Digital Culture

Author : Daniel Rowles

Publisher : Kogan Page Publishers

Page : 264 pages

File Size : 26,76 MB

Release : 2017-01-03

Category : Business & Economics

ISBN : 0749479663

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Book Description

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.



Beyond Digital

Author : Paul Leinwand

Publisher : Harvard Business Press

Page : 142 pages

File Size : 18,93 MB

Release : 2022-01-04

Category : Business & Economics

ISBN : 1647822335

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Book Description

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.



Building Automation and Digital Technologies

Author : Shahryar Habibi

Publisher : Woodhead Publishing

Page : 172 pages

File Size : 22,20 MB

Release : 2022-03-17

Category : Technology & Engineering

ISBN : 012822164X

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Book Description

Building automation systems and digital technologies are highly relevant for the environmental and energy performance of buildings. However, a clear gap remains between architectural engineering and the use of such technologies. Building Automation and Digital Technologies shows how to assimilate automation and digital technologies into making buildings smarter and more environmentally sustainable. This book shows why architects need smart and digital systems in building design and construction and promotes innovative technological tools for improving sustainability. It focuses on the development of automated environmental conditions and how new technology informs architectural engineering. The book also provides new evidence on the impact of building automation systems and digital technologies, such as the Internet of Things, artificial intelligence, and information and communication technology for developing a performance-based approach to the environmental sustainability of buildings, and provides a key reference for architects on how digital technology can inform their practice. Its four chapters cover: developing strategies for improving sustainable and smart buildings; architectural practice and construction technology; creativity and innovation in building automation systems; and the use phase of buildings. Building Automation and Digital Technologies meets a critical need for a sustainable and smart built environment from an architectural perspective, providing an important reference to architects and professionals in related fields by demonstrating the assimilation of the latest information and automation technologies. - Puts forward an architectural perspective on the design and construction of smart, sustainable buildings - Presents the use of digital technologies for design and construction - Bridges the gap between architectural engineering and the use of automation and digital technology - Considers the development of automated environmental conditions and new technology



Building a Digital Analytics Organization

Author : Judah Phillips

Publisher : FT Press

Page : 369 pages

File Size : 30,83 MB

Release : 2013-07-25

Category : Computers

ISBN : 0133372812

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Book Description

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.



Digital Body Language

Author : Erica Dhawan

Publisher : St. Martin's Press

Page : 180 pages

File Size : 25,82 MB

Release : 2021-05-11

Category : Business & Economics

ISBN : 1250246539

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Book Description

An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.



The Future of Competitive Strategy

Author : Mohan Subramaniam

Publisher : MIT Press

Page : 314 pages

File Size : 21,83 MB

Release : 2022-08-16

Category : Business & Economics

ISBN : 0262046997

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Book Description

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.



Power after Carbon

Author : Peter Fox-Penner

Publisher : Harvard University Press

Page : 457 pages

File Size : 11,7 MB

Release : 2020-05-19

Category : Business & Economics

ISBN : 0674245628

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Book Description

As the electric power industry faces the challenges of climate change, technological disruption, new market imperatives, and changing policies, a renowned energy expert offers a roadmap to the future of this essential sector. As the damaging and costly impacts of climate change increase, the rapid development of sustainable energy has taken on great urgency. The electricity industry has responded with necessary but wrenching shifts toward renewables, even as it faces unprecedented challenges and disruption brought on by new technologies, new competitors, and policy changes. The result is a collision course between a grid that must provide abundant, secure, flexible, and affordable power, and an industry facing enormous demands for power and rapid, systemic change. The fashionable solution is to think small: smart buildings, small-scale renewables, and locally distributed green energy. But Peter Fox-Penner makes clear that these will not be enough to meet our increasing needs for electricity. He points instead to the indispensability of large power systems, battery storage, and scalable carbon-free power technologies, along with the grids and markets that will integrate them. The electric power industry and its regulators will have to provide all of these, even as they grapple with changing business models for local electric utilities, political instability, and technological change. Power after Carbon makes sense of all the moving parts, providing actionable recommendations for anyone involved with or relying on the electric power system.



Hamlet's BlackBerry

Author : William Powers

Publisher : Harper Collins

Page : 290 pages

File Size : 35,92 MB

Release : 2011-08-09

Category : Social Science

ISBN : 0061687170

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Book Description

Our computers and mobile devices do wonderful things for us. But they also impose a burden, making it harder for us to focus, do our best work, build strong relationships, and find the depth and fulfillment we crave. How to solve this problem? Hamlet’s BlackBerry argues that we just need a new way of thinking, an everyday philosophy for life with screens. William Powers sets out to solve what he calls the conundrum of connectedness. Reaching into the past—using his own life as laboratory and object lesson—he draws on some of history’s most brilliant thinkers, from Plato to Shakespeare to Thoreau, to demonstrate that digital connectedness serves us best when it’s balanced by its opposite, disconnectedness. Lively, original, and entertaining, Hamlet’s BlackBerry will challenge you to rethink your digital life.