Building the Latino Future


Book Description

An inspiring collection of success stories from the country's most prominent Latinos, Building the Latino Future offers and inspiration and advice for Latinos in any industry who want to succeed spectacularly. The future is bright for America?s Latino community; this book lets you learn from the success of such luminaries as actor Edward James Olmos, New Mexico Governor Bill Richardson, former housing secretary Henry Cisneros, NPR correspondent Ray Suarez, and many more.




Latinos and the Nation's Future


Book Description

Latinos and the Nation's Future contains hard facts and well-grounded predictions about the role Latinos will and must play if the United States is to maintain its standing in the world. Included in this survey are assessments by the leading experts from various fields.




The Latino Journey to Financial Greatness


Book Description

A financial guide for Latino readers that outlines basic principles while identifying cultural barriers that may be preventing optimal use of personal resources, offering advice on how to create a secure and successful future.r.




A Future for the Latino Church


Book Description

Daniel Rodriguez argues that effective Latino ministry and church planting is now centered in second-generation, English-dominant leadership and congregations. Based on his observation of cutting-edge Latino churches across the country, Rodriguez reports on how innovative congregations are ministering creatively to the next generations of Latinos.




The Power of Latino Leadership


Book Description

Embracing diversity, valuing people, taking action Over 50 million Latinos live in the United States, and it’s estimated that by 2050 one in three of the US population will be Hispanic. What does it take to lead such a varied and vibrant people who hail from twenty-two different countries and are a blend of different races? And what can leaders of all cultures and ethnicities learn from how Latinos lead? Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers ten principles that richly illustrate the inclusive, people-oriented, socially responsible, and life-affirming way Latinos have led their communities. Bordas includes the voices and experiences of other distinguished Latino leaders and vivid dichos (traditional sayings) that illustrate positive aspects of the Latino culture. This unprecedented book illustrates powerful and distinctive lessons that will inform leaders of every background. “America grows more diverse by the day. Leaders want to understand and motivate those they lead but may feel intimidated by the complex history and culture of Latinos in America. Juana Bordas has written a handbook for making sense of it all. The Power of Latino Leadership helps the reader decode the coming America and the changing workforce.” —Ray Suarez, Senior Correspondent, PBS News Hour, and former host, Talk of the Nation, NPR “Bordas has mentored generations of young Hispanics throughout her distinguished career. [Here] she presents a compelling case for how the strengths Hispanics bring to the table...can infuse new life into leadership development for all of our country’s current and future leaders.” —Janet Murguía, President, National Council of La Raza “Juana Bordas provides timely insight into Latino contributions to our nation’s future and why their influence will continue to increase.” —Arturo Vargas, Executive Director, National Association of Latino Elected and Appointed Officials “To develop a deeper appreciation for the countless contributions the Latino community is making to America’s multicultural leadership journey, read this book!” —Ken Blanchard, coauthor of The One Minute Manager and Great Leaders Grow




Latinos and the Nation's Future


Book Description

Whether the predominant ethnic group in baseball, the "swing vote" in various elections, or the people who introduced one of the country's most popular condiments, salsa, it is clear that the influence of Latinos is widespread and growing each year. The Census Bureau estimates that Latinos will grow by 63 million people--or a stunning 48% of total growth--to make up 25% of the United States population by 2050. Editor Henry G. Cisneros, the first Hispanic mayor of a major U.S. city and former HUD Secretary, says these numbers are not reversible by closing borders, they "are the simple demographic trajectory of people already living in the U.S." In his chapter that opens this landmark collection of essays about the future of the U.S., Cisneros asserts that the country cannot continue its historic path of growth, progress, and greatness without substantial improvements in the Latino community's economic and educational status. The fate of the nation is inextricably linked to that of the Hispanic community not only because of its size, but also because of its relative youthfulness as other populations grow older and leave the workforce. The outgrowth of a conference involving Latino leaders and exploring the impact of the dynamic growth of the Hispanic population in the U.S., Latinos and the Nation's Future contains essays by leading scholars, civil rights leaders and other professionals on issues impacting the advancement of Latino citizens--and therefore, all U.S. citizens. University of Southern California professor and director of the Tomas Rivera Policy Institute, Harry P. Pachon, gives an overview of the rapidly growing Latino middle class; Tamar Jacoby, a former senior writer forNewsweek and deputy editor of The New York Times op-ed page, explores the highly controversial subject of U.S. government immigration policy reform; Sarita E. Brown, founding president of Excelencia in Education, takes an in-depth look at the issues facing Latinos in higher education; and Elena Rios, M.D., president and CEO of the National Hispanic Medical Association, presents a comprehensive view of Latino health issues. Although the future is never certain, it is inevitable that the Latino community is destined to shape the future of the U.S., and, Cisneros contends, it is imperative that Americans accept this fact and work to harness its growth, develop its educational potential, engage its community-building energies, and transform it into the next middle class.







Figures of the Future


Book Description

An in-depth look at how U.S. Latino advocacy groups are using ethnoracial demographic projections to bring about political change in the present For years, newspaper headlines, partisan speeches, academic research, and even comedy routines have communicated that the United States is undergoing a profound demographic transformation—one that will purportedly change the “face” of the country in a matter of decades. But the so-called browning of America, sociologist Michael Rodríguez-Muñiz contends, has less to do with the complexion of growing populations than with past and present struggles shaping how demographic trends are popularly imagined and experienced. Offering an original and timely window into these struggles, Figures of the Future explores the population politics of national Latino civil rights groups. Based on eight years of ethnographic and qualitative research, spanning both the Obama and Trump administrations, this book investigates how several of the most prominent of these organizations—including UnidosUS (formerly NCLR), the League of United Latin American Citizens, and Voto Latino—have mobilized demographic data about the Latino population in dogged pursuit of political recognition and influence. In census promotions, get-out-the-vote campaigns, and policy advocacy, this knowledge has been infused with meaning, variously serving as future-oriented sources of inspiration, emblems for identification, and weapons for contestation. At the same time, Rodríguez-Muñiz considers why these political actors have struggled to translate this demographic growth into tangible political gain and how concerns about white backlash have affected how they forecast demographic futures. Figures of the Future looks closely at the politics surrounding ethnoracial demographic changes and their rising influence in U.S. public debate and discourse.




Latinx Business Success


Book Description

An inspiring new message of resilient leadership Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority. The book explores the authors’ DIGITAL framework—which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage—and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders. Readers will also find: Interviews with renowned and accomplished leaders from the Latinx community, including Ramiro Cavazos, President and CEO of the US Hispanic Chamber of Commerce, Esther Aguilera, President & CEO at Latino Corporate Directors Association (LCDA), and Silvina Moschini, Executive Producer at The Unicorn Hunters Show, and Cofounder, President, & Chairwoman of the Board of Transparent Business. Discussions of what it means to achieve a truly diverse and inclusive society and how we’ll know when we’ve realized that goal Coverage of a wide variety of industry sectors, including healthcare, media, education, finance, tech, and athletics Perfect for managers, executives, and business leaders of all kinds who seek a new and refreshing perspective on leadership, Latinx Business Success is also required reading for any member of the Latinx community who hopes to make innovative contributions to the business world.




Latino Link


Book Description

An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.