Build the Perfect Beast


Book Description

Mark Christensen grew up with a simple dream-to build a 600 horsepower suicide machine able to accelerate from zero to sixty in less time than it takes to read this sentence. When a friend offers him $100,000 to realize that dream, Christensen enlists Nick Pugh, the best young auto designer in the country. An idealistic, charismatic, twenty-two year old star student from the celebrated Art Center for Design in Pasadena, Pugh shows Christensen his sketches of the Xeno I-drawings that are stunningly original and strangely familiar-"as if they were the best ideas I never had." Thus inspired, the author sets out to assemble a "best of the best" group of engineers, mechanics and fabricators. But the dream becomes grander and the designs of the Xeno evolve spectacularly after the endlessly hard working utopian Pugh develops an ingenious method for automobiles to triple their driving range. And as new and wilder Xenos fly from Pugh's monster imagination, nothing seems impossible. That is until the author discovers that $100,000 may not even pay for the hubcaps that Pugh has envisioned. Build the Perfect Beast is a window into 21st century technology and cutting edge design at its most relevant and bizarre-an epic odyssey about craft, cars, opportunity and ambition that sizzles like American Graffiti on acid. This is a classic tale of chasing down the American dream.







Building the Perfect Beast


Book Description

Building the Perfect Beast captures the exciting and often difficult life and career of a brand marketer inside the fictional world of Golden Globe Consumer Products, an FMCG company that makes shampoos and cosmetics. Set in the company's headquarters in London, the protagonist, Don George and his four freshman colleagues on joining the firm, are immediately confronted with a very difficult lady boss, tight deadlines for a new product launch and an office eco-system made up of an intriguing, suave international workforce that loves to work hard and party hard. Early missteps and naivety of this group of new hires quickly gives way to a more confident and colourful take-off for their careers. A unique attempt, this graphic novel presents the various elements of brand management like market research, new product development, in-store activity and advertising shoots like no other book.










Heart of War


Book Description

Contains the personal testimonies and first-hand accounts of the war in Iraq from eighteen soldiers on the front lines.




Building Flash Web Sites For Dummies


Book Description

You can get Flash-y with your Web site -- here's how! Know your audience, plan your site, and make it both interactive and cool Gone are the days when you could get by with a boring Web site. With Flash, you can add interactivity, video, an exciting and easy-to-navigate interface, and eye candy like custom cursors and flying text. This friendly guide makes Flash fun and easy, so you can have your site up and running in no time. Discover how to * Build an interface with custom buttons and menus * Include animation and soundtracks * Dress up your text * Create tween animations * Create ActionScript objects * Test and publish your site




Music of the 1980s


Book Description

Beyond coverage of mainstream 80s music, such as "hair band" hard rock, pop, new wave, and rap, this compilation of essential musical artists also covers genres like classical, jazz, outlaw country, and music theater. Popular music in the United States during the 1980s is well known for imports from abroad, such as A-ha, Def Leppard, Falco, and Men at Work, as well as homegrown American rock acts such as Guns 'N Roses, Huey Lewis and the News, Bon Jovi, and Poison. But there were many other types of genres of music that never received airplay on the radio or MTV that also experienced significant evolutions or growth in that decade. Music of the 1980s examines the key artists in specific genres of popular music: pop, hard rock/heavy metal, rock, and country. No other reference book for students has previously explored the surprisingly diverse categories of hard rock and heavy metal music with such detail and depth. Additionally, a chapter focuses on the prominent artists and composers of less-mainstream genres for specialized audiences, including music theater, jazz, and classical music.




Rocking Around the Clock


Book Description

The first non-stop rock video channel was launched in the US in 1981. As a unique popular culture form, MTV warrants attention, and in this, the first study of the medium, originally published in 1987, Ann Kaplan examines the cultural context of MTV and its relationship to the history of rock music. The first part of the book focuses on MTV as a commercial institution, on the contexts of production and exhibition of videos, on their similarity to ads, and on the different perspectives of directors and viewers. Does the adoption of adolescent styles and iconography signal an open-minded acceptance of youth’s subversive stances; or does it rather suggest a cynicism by which profit has become the only value? In the second part of the book, Kaplan turns to the rock videos themselves, and from the mass of material that flows through MTV she identifies five distinct types of video: the ‘romantic’, the ‘socially conscious’, the ‘nihilistic’, the ‘classical’, and the ‘postmodern’. There are detailed analyses of certain videos; and Kaplan focuses particularly on gender issues in videos by both male and female stars. The final chapter explores the wider implications of MTV. What does the channel tell us about the state of youth culture at the time?




FileMaker Pro Design and Scripting For Dummies


Book Description

Get the scoop on designing databases for Mac and Windows Use FileMaker Pro design and scripting to quickly, easily build databases that solve real problems FileMaker Pro has grown up, and it's better than ever! This easy-to-use guide shows you how to design a great FileMaker application, build a database that works, add the functionality you need, populate your database, and venture into programming with ScriptMaker. You'll find out how to share and protect your database, too. Discover how to * Build a layout that works * Create custom triggers and calculated fields * Generate reports automatically * Manage security * Publish your database on the Web * Embed pictures, sound, and video