Bulletin for Manufacturers, Advertising Agencies, & Publishers
Author : United States. Federal Housing Administration
Publisher :
Page : 28 pages
File Size : 22,58 MB
Release : 1934
Category : Dwellings
ISBN :
Author : United States. Federal Housing Administration
Publisher :
Page : 28 pages
File Size : 22,58 MB
Release : 1934
Category : Dwellings
ISBN :
Author : American Multigraph Sales Company, Cleveland. Business Aid Dept
Publisher :
Page : 30 pages
File Size : 24,87 MB
Release : 1912
Category : Multigraph
ISBN :
Author : United States. Superintendent of Documents
Publisher :
Page : 1194 pages
File Size : 42,40 MB
Release : 1972
Category : Government publications
ISBN :
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index.
Author :
Publisher :
Page : 1328 pages
File Size : 35,51 MB
Release : 1929
Category : Government publications
ISBN :
Author :
Publisher :
Page : 662 pages
File Size : 29,6 MB
Release : 1935
Category : Government publications
ISBN :
Author : Gabrielle Esperdy
Publisher : University of Chicago Press
Page : 318 pages
File Size : 34,78 MB
Release : 2010-07-15
Category : History
ISBN : 0226218023
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public consumption, extending the New Deal’s influence, reviving a stagnant construction industry, and introducing European modernist design to the everyday landscape. She goes on to show that these diverse roles are inseparable, woven together not only by the crisis of the Depression, but also by the pressures of bourgeoning consumerism. As the decade’s two major cultural forces, Esperdy concludes, consumerism and the Depression transformed the storefront from a seemingly insignificant element of the built environment into a potent site for the physical and rhetorical staging of recovery and progress.
Author : Keller Easterling
Publisher : MIT Press
Page : 220 pages
File Size : 18,46 MB
Release : 2001-08-24
Category : Architecture
ISBN : 9780262550406
Bridging the gap between architecture and infrastructure, Easterling views architecture as part of an ecology of interrelationships and linkages, and she treats the expression of organizational character as part of the architectural endeavor. The dominant architectures in our culture of development consist of generic protocols for building offices, airports, houses, and highways. For Keller Easterling these organizational formats are not merely the context of design efforts—they are the design. Bridging the gap between architecture and infrastructure, Easterling views architecture as part of an ecology of interrelationships and linkages, and she treats the expression of organizational character as part of the architectural endeavor. Easterling also makes the case that these organizational formats are improvisational and responsive to circumstantial change, to mistakes, anomalies, and seemingly illogical market forces. By treating these irregularities opportunistically, she offers architects working within the customary development protocols new sites for making and altering space. By showing the reciprocal relations between systems of thinking and modes of designing, Easterling establishes unexpected congruencies between natural and built environments, virtual and physical systems, highway and communication networks, and corporate and spatial organizations. She frames her unconventional notion of site not in terms of singular entities, but in terms of relationships between multiple sites that are both individually and collectively adjustable.
Author :
Publisher :
Page : 1482 pages
File Size : 13,25 MB
Release : 1928
Category : Journalism
ISBN :
The fourth estate.
Author : Mac Martin
Publisher :
Page : 124 pages
File Size : 49,25 MB
Release : 1914
Category : Advertising
ISBN :
Author :
Publisher :
Page : 564 pages
File Size : 26,40 MB
Release : 1935
Category : Market surveys
ISBN :