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Business Basics for Musicians

Author : Bobby Borg

Publisher : Rowman & Littlefield

Page : 332 pages

File Size : 11,84 MB

Release : 2020-01-07

Category : Music

ISBN : 1538134640

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Book Description

Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs



Business Basics for Musicians

Author : Bobby Borg

Publisher : Rowman & Littlefield

Page : 447 pages

File Size : 25,70 MB

Release : 2024-01-02

Category : Music

ISBN : 1538182572

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Book Description

Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don’t let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson’s handbook to mastering the industry. The third edition provides: Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverse Comprehensive knowledge on traditional and emerging music royalties to ensure fair compensation New and captivating pro interviews and compelling anecdotes that ignite inspiration Updated information on social media, including TikTok, Instagram, and YouTube Major-label record, publishing, and merchandising deal updates that can propel your global presence Game-changing DIY strategies that skyrocket your career and bring success on your terms Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond. Test questions and answers, assignments, and projects are available for instructors. Please email [email protected].



Business Basics for Musicians

Author : Rowman & Littlefield Publishers, Incorporated

Publisher :

Page : pages

File Size : 16,1 MB

Release : 2018-04

Category :

ISBN : 9781538132432

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Book Description



Introduction to Music Publishing for Musicians

Author : Bobby Borg

Publisher : Rowman & Littlefield

Page : 353 pages

File Size : 45,4 MB

Release : 2021-06-03

Category : Music

ISBN : 1538153416

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Book Description

At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting screwed. Topics include the basics of copyrights, types of publishing income, publishing companies and types of deals, creative matters of music publishing, and things you need to know about music publishing’s future.The book features: Short digestible chapters written in a conversational tone to keep artists focused Section-by-section FAQs that expand on key issues that musicians encounter today Boxed text stories featuring current events to emphasize key concepts Interviews with top beat makers, collaborators, and more to provide secrets of success A glossary to help you keep track of important publishing terms Publishing resources offering to help you place and promote your music Chapter quizzes and activity assignments to help measure your knowledge Bobby Borg and Michael Eames have created a compact, simple and easy-to-read overview of today’s music publishing industry that caters to both students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!



Music Marketing for the DIY Musician

Author : Bobby Borg

Publisher : Rowman & Littlefield

Page : 597 pages

File Size : 11,80 MB

Release : 2024-05-07

Category : Music

ISBN : 1538182513

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Book Description

Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.



Personal Finance for Musicians

Author : Bobby Borg

Publisher : Rowman & Littlefield

Page : 263 pages

File Size : 29,42 MB

Release : 2023-01-30

Category : Music

ISBN : 1538163314

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Book Description

Are you tired of living paycheck-to-paycheck, being broke and in debt, and watching everyone else become independently wealthy? Well, you’ve come to the right place. Most musicians will admit they know little about personal finance. In Personal Finance for Musicians, music industry and finance experts Bobby Borg and Britt Hatsey coach you on how to: Make and save money Increase your credit score Protect yourself from identity theft Get out of debt Understand investment apps Invest responsibly Protect your assets Build a “freedom fund” for the future Limit your tax liability And so much more… With step-by-step action tips and short digestible chapters that can be read in any order, this book is presented in a no-nonsense, easy-to-read style that any musician can grasp. The objective is to educate and inspire you, without intimidating, or even worse—boring you. Let this book be your guide to financial success today!



All You Need to Know About the Music Business, Seventh Edition

Author : Donald S Passman

Publisher : RosettaBooks, LLC

Page : 458 pages

File Size : 31,69 MB

Release : 2009

Category : Music

ISBN : 9780795309762

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Book Description

No one understands the music industry--from the technology, to the legalities, to the new industry practices--better than veteran music lawyer Donald Passman. In this completely revised and updated seventh edition of All You Need To Know About the Music Business, which the Los Angeles Times called “the industry bible” and which has sold hundreds of thousands of copies, Passman offers executives and artists, experts and novices alike the essential information they need not only to survive in these volatile and exciting times, but also to thrive. Drawing on his unique, up-to-the-minute experience as one of the most trusted advisors in the business, Passman offers advice concerning: - The Copyright Royalty Board’s latest decisions regarding online transmissions. - The developing new customs concerning new technologies such as streaming on demand, ringtones, and digital downloads. Passman also gives guidance on other fundamental issues such as how to: - Select and hire a winning team of advisors--personal and business managers, agents, and attorneys--and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationships. - Master the big picture and the finer points of record deals. - Navigate the ins and outs of songwriting, music publishing, and copyright law. - Maximize concert touring and merchandising deals. Almost everyone in the music business, from musicians and songwriters to entertainment lawyers and record company executives, are scrambling to sort out what is going to happen next, and Passman is right in the thick of these changes. Here is a book for anyone interested in a music career: a comprehensive and crucial guide to making it in one of the world’s most dynamic industries.



Don't Get Taken - Take Control

Author : Tom Sabella

Publisher : Lulu.com

Page : 118 pages

File Size : 35,81 MB

Release : 2006-05-01

Category : Music

ISBN : 0977963209

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Book Description

I know many talented musicians, some of them talented enough to be stars. All those who do make it to the top have one thing in common, they understand that there are two elements that make it possible for them to reach the top: talent and business savvy. I can't help them with the talent part, they either have it or they don't; but the business savvy-now that's where I can help them. "Don't Get Taken, Take Control," offers excellent advice for do it yourself artists



The Musician's Handbook

Author : Bobby Borg

Publisher : Billboard Books

Page : 0 pages

File Size : 25,73 MB

Release : 2008

Category : Music

ISBN : 9780823099702

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Book Description

The bible of the music biz—now fully revised with new contacts, fee info, trends, tips Want to know how to set prices for a gig? Want to be ahead of the curve on new trends in music? Want to have all the latest contact information on hundreds of industry pros? Have we got the book for you!The Musician’s Handbook, already the industry bible for working musicians, has been thoroughly revised and updated with the answers to all these questions and more. New interviews with music-business leaders, new pricing and legal structures for the digital age, new how-to tips for independent and do-it-yourself musicians—it’s all in here. Fees, royalties and advances, live performance, touring, merchandising, working with managers, lawyers, and agents, spotting new opportunities—all these topics and many, many more are covered in depth in this indispensable guide to becoming successful in music and in business. Praise for the Previous Edition • "An exceptionally well-written, thorough, and competent legal and business book for an author who is a non-attorney. Bobby's book is extremely valuable for anyone trying to understand the music business."—Peter Paterno, The Law Offices of King, Holmes, Paterno, & Berliner, representing Metallica, Dr. Dre, and Pearl Jam • "The music business is full of minefields.The Musician's Handbookhelps steer you through them in a way that lets you enjoy the journey. It's packed with valuable information you'll use time and again."—Don Gorder, Chairman of The Music Business/Management Department, Berklee College of Music • "Although there are many books dealing with the music business,The Musician's Handbookhas a special and important perspective—that of a working musician."—Mark Goldstein, Senior VP of Business Affairs, Warner Bros. Records • Straight talk and insight for musicians at every level • Concise, clear, authoritative information from a music-industry insider • Up-to-the-minute guidance on money, business, management, career planning, much more



Understanding the Music Business

Author : Dick Weissman

Publisher : Routledge

Page : 0 pages

File Size : 29,53 MB

Release : 2010

Category : Music trade

ISBN : 9780132423137

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Book Description

Understanding the Music Business offers students a current overview of the music business. Going beyond what most music business texts offer, Weismann delivers a contemporary approach that addresses the unanswered questions for today's music students, such as, "Is it really possible to make a living as musician?" Understanding the Music Business covers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.