Book Description
教育部高校工商管理类教学指导委员会双语教学推荐教材工商管理经典教材·核心课系列
Author : Donald R. Cooper
Publisher :
Page : 480 pages
File Size : 24,24 MB
Release : 2006
Category : Industrial management
ISBN : 9787300084213
教育部高校工商管理类教学指导委员会双语教学推荐教材工商管理经典教材·核心课系列
Author : Donald R. Cooper
Publisher : Irwin/McGraw-Hill
Page : 857 pages
File Size : 48,69 MB
Release : 2003-01-01
Category : Industrial management
ISBN : 9780072498707
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Author : Alan Bryman
Publisher : Oxford University Press, USA
Page : 822 pages
File Size : 22,18 MB
Release : 2007
Category : Business & Economics
ISBN : 0199284989
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Author : S. N. Murthy
Publisher : Excel Books India
Page : 416 pages
File Size : 40,82 MB
Release : 2009
Category : Business
ISBN : 9788174465795
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
Author : Sergey K. Aityan
Publisher : Springer Nature
Page : 519 pages
File Size : 34,3 MB
Release : 2022-01-01
Category : Business & Economics
ISBN : 3030768570
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
Author : Päivi Eriksson
Publisher : SAGE
Page : 354 pages
File Size : 47,35 MB
Release : 2008-03-17
Category : Business & Economics
ISBN : 1446259595
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Author : Sheila Cameron
Publisher :
Page : 0 pages
File Size : 49,31 MB
Release : 2010
Category : Business
ISBN : 9788174468789
Author : Joseph F. Hair
Publisher : M.E. Sharpe
Page : 498 pages
File Size : 42,62 MB
Release : 2015-05-18
Category : Business & Economics
ISBN : 0765630656
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Author : Roger Bougie
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 50,62 MB
Release : 2019-08-26
Category : Business & Economics
ISBN : 1119561221
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
Author : Robert N. Lussier
Publisher :
Page : 0 pages
File Size : 42,17 MB
Release : 2011
Category : Business
ISBN : 9781577666585
Summary: "Research Methods and Statistics for Business ... includes 30 research designs and 30 bivariate and multivariate statistical tests, taking students through a step-by-step process to select the appropriate statistical method. The authorʼs approach effectively integrates research and statistics, beginning with research methodology and then guiding students through the process of conducting their own statistical research, from the initial process of selecting the research topic through the finished research paper."--Waveland website, viewed 10th June, 2011.