Real Estate Marketing


Book Description

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.




Corporate Real Estate Management


Book Description

Thomas Glatte provides a comprehensive view on the essentials of corporate real estate management (CREM). The author explains in the influence of corporate strategies on real estate strategies for non-property-companies as well as the importance of corporate real estate portfolios, the set-up of CREM organizations and the handling of respective services. He also elaborates the specifics of corporate social responsibility, sustainability, corporate architecture & design and workplace management.




Corporate Real Estate Asset Management


Book Description

It is important for those studying and practicing in real estate and property management to learn to manage property assets effectively, to be able to provide their companies with effective property and facilities solutions. This book raises the awareness of how real estate management can support business, transform the workplace and impact upon people and productivity, ensuring that costs are minimized and profit maximized. Written for advanced undergraduate students on property related courses, it provides them with a rounded understanding by aligning the subject with estates management, facilities management and business strategy. Case studies and action plans provide real insight and make this book an essential reference for those at the start of their careers in real estate and facilities management.




The Book on Managing Rental Properties


Book Description

No matter how great you are at finding good rental property deals, you could lose everything if you don't manage your properties correctly! But being a landlord doesn't have to mean middle-of-the-night phone calls, costly evictions, or daily frustrations with ungrateful tenants. Being a landlord can actually be fun IF you do it right. That's why Brandon and Heather Turner put together this comprehensive book that will change the way you think of being a landlord forever. Written with both new and experienced landlords in mind, The Book on Managing Rental Properties takes you on an insider tour of the Turners' management business, so you can discover exactly how they've been able to maximize their profit, minimize their stress, and have a blast doing it! Inside, you'll discover: - The subtle mindset shift that will increase your chance at success 100x! - Low-cost strategies for attracting the best tenants who won't rip you off. - 7 tenant types we'll NEVER rent to--and that you shouldn't either! - 19 provisions that your rental lease should have to protect YOU. - Practical tips on training your tenant to pay on time and stay long term. - How to take the pain and stress out of your bookkeeping and taxes. - And much more!







Strategy and Place


Book Description

Organisational boundaries are being transformed by downsizing, outsourcing, and networked links with customers and suppliers. Unprecedented advances in telecommunications and 'virtuality' are changing how companies occupy real space. To survive, managers must radically rethink the physical aspects of their companies. Based on cutting-edge research at such companies as Pacific Bell, Lever Brothers and Merrill Lynch, STRATEGY AND PLACE presents a framework for making key business decisions about one of the organisation's most valuable assets: its physical facilities and properties. O'Mara outlines three main approaches to real estate and facility management decision making: Incrementalism, where only short-term commitments to space are made and capital expenditures minimised; Standardisation, in which control over both design and management procedures is strictly maintained with centralised decision making; and Value-based, where organisational values factor into all design-related decisions, and procedures are flexible to meet the needs of individual parts of the organisation. O'Mara explains the advantages and disadvantages of each strategy, and shows how to apply them appropriately, based on an understanding of the profound impact of competitive uncertainty in today's new business environment.




Real Estate Investment


Book Description

Real Estate Investment: A Strategic Approach provides a unique introduction to both the theory and practice of real estate investing, and examines the international real estate investment industry as it reacts to the global financial crisis. Andrew Baum outlines the market and the players who dominate it; the investment process; the vehicles available for investment; and a suggested approach to global portfolio construction. The book contains many useful features for students including discussion questions, a full further reading list and case studies drawing on international examples from the UK, continental Europe, the USA and Asia. Ideal for undergraduate and postgraduate students on all real estate and property courses and related business studies and finance courses, Real Estate Investment is designed to provide a foundation for the next generation of investment managers, advisers and analysts. Further resources for lecturers and students are available at: www.routledge.com/cw/baum




Ninja Selling


Book Description

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.




Community Associations


Book Description




Open for Business: The Insider's Guide to Leasing Commercial Real Estate


Book Description

For too long, commercial real estate expert Tyler Cauble has witnessed the damage caused by small business owners not knowing all the facts before signing a lease. He's working to change that. In this book, Tyler guides you through everything you need to know before renting commercial space. Whether you're looking for a new storefront, a location for your thriving business, or simply need to get out of the garage, Open for Business will show you how to determine space requirements, select a location, and negotiate your lease. If you don't want to do it on your own, Tyler shares how to find a broker who can help you-and save you money! Open for Business will demystify leasing commercial real estate and empower you to make the best decisions for your growing business.