Author : James R. Bettman
Publisher : Addison Wesley Publishing Company
Page : 424 pages
File Size : 45,10 MB
Release : 1979
Category : Business & Economics
ISBN :
Author : Das, Subhankar
Publisher : IGI Global
Page : 311 pages
File Size : 27,76 MB
Release : 2020-09-25
Category : Business & Economics
ISBN : 1799844218
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Author : John A. Howard
Publisher : New York : Wiley
Page : 490 pages
File Size : 49,9 MB
Release : 1969
Category : Business & Economics
ISBN :
Author : William L. Wilkie
Publisher :
Page : 90 pages
File Size : 33,88 MB
Release : 1975
Category : Consumer protection
ISBN :
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 28,58 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Henry Assael
Publisher : South Western Educational Publishing
Page : 824 pages
File Size : 31,66 MB
Release : 1995
Category : Business & Economics
ISBN :
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Author : Weina Fu
Publisher : Springer Nature
Page : 756 pages
File Size : 42,96 MB
Release : 2023-03-21
Category : Computers
ISBN : 303128867X
This two-volume set constitutes the post-conference proceedings of the 6th EAI International Conference on Advanced Hybrid Information Processing, ADHIP 2022, held in Changsha, China, in September 29-30, 2022. The 109 full papers presented were selected from 276 submissions and focus on theory and application of hybrid information processing technology for smarter and more effective research and application. The theme of ADHIP 2022 was Hybrid Information Processing in Meta World. The papers are named in topical sections as follows: Information Extracting and Processing in Digital World; Education Based methods in Learning and Teaching; Various Systems for Digital World.
Author : Stephen G. Harkins
Publisher : Oxford University Press
Page : 497 pages
File Size : 49,14 MB
Release : 2017
Category : Psychology
ISBN : 0199859876
The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.
Author : United States. Federal Trade Commission
Publisher :
Page : 384 pages
File Size : 23,49 MB
Release : 1979
Category : Consumer education
ISBN :
Author : William Michael Denney
Publisher :
Page : 292 pages
File Size : 48,20 MB
Release : 1978
Category : Consumer behavior
ISBN :
This is the report on a special national conference dealing with the subject of Consumer Research for Consumer Policy. The conference was held July 28-29, 1977 in Cambridge, Massachusetts, and was hosted by the Center for Policy Alternatives at M.I.T. under funding support of the National Science Foundation. The purpose of the meetings was to begin building stronger connections between consumer research and consumer policy formulation in both the public and private sectors. The participants included nearly one hundred specialists from business, academia, consumer advocacy groups, and the private research community. This report includes: (1) an overview of the total proceedings, with recommendations for future such efforts; (2) a synthesis of issues raised in the workshops and open discussions of the conference; (3) the full texts of ten original papers prepared for this conference, accompanied by summaries of discussants remarks; and (4) an inventory of suggested research priorities in the consumer policy areas.
