Buying Online for Dummies


Book Description

Buying products online is both simple (as easy as clicking on the products you want) and a major hassle (concerns about security and privacy, how to pay for products, where to go when problems occur). This title addresses the large audience of Internet shoppers and helps turn them into educated buyers. The CD-ROM contains the software for connecting to a select Internet service provider, plus demonstration and free software packages.




Selling Online For Dummies


Book Description

Transform your ecommerce ideas into profitable reality with this page-turning new handbook You’ve probably heard that online stores and ecommerce just had their best year in history. But have you ever wondered how to start selling online? Do you dream about staking out a piece of online real estate and grabbing a big share of that billion-dollar industry? In Selling Online For Dummies, accomplished exec and online shopping guru Paul Waddy shows you exactly how to get started setting up an online shop. With an expert’s eye for business and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like: How to find hot products to sell, and what to do if you don’t have an idea for one yet Building a website from scratch by choosing the right developer and platform Marketing your site by email, SMS, and on Google, Insta, Facebook, and more How to deal with payments, currencies, taxes, and duties Perfect for anyone who’s ready to take advantage of the commercial opportunities waiting for them online, Selling Online For Dummies is a must-read that will help you turn that one great idea into a living, breathing reality.




Starting an Online Business For Dummies®


Book Description

The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!




Starting an Online Business All-in-One For Dummies


Book Description

The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.




Amazon.com For Dummies


Book Description

If you’ve surfed the Web more than once, you’ve probably visited Amazon.com. Originally you may have gone there searching for books, but Amazon.com is so much more than a bookstore. The author of Amazon.com For Dummies®, who has been involved with the site from its beginnings, describes it as a shopping mall/home improvement store/bazaar/travel agency/newsstand/car lot, but most importantly, a community of buyers and sellers—people like you. Countless opportunities exist for those who join this community, and Amazon.com For Dummies® gives you a smorgasbord sampling of what they are and how to take advantage of every one. For example, you can Set up an account and buy things Bid on an auction Sell your items Personalize your shopping experience Open your own online “store” Join the Amazon.com community Written by Mara Friedman, who has held several positions with Amazon.com including marketing communications manager, Amazon.com For Dummies® takes you from your first venture into the Amazon all the way to making money from your Amazon.com experience. Discover how to Find your way around the marketplace and scout out the best deals Get local movie showtimes, view restaurant menus, chat with other shoppers, send free e-cards, or sign up for a free reminder service Track orders and manage your account Browse specialty shops and check out international merchandise Take advantage of reviews from other shoppers Set up and use wish lists—for yourself and your friends Create your own online Zshop, set the right prices, and take photos that help sell your items Take advantage of the Amazon.com Advantage or become an Associate Whether you’re a complete novice who’d like a guide to help you with your first online purchases, or a longtime Amazon.com shopper who wants to become an online entrepreneur, Amazon.com For Dummies® has what you need. Use it today to get started, and tomorrow to help you manage your own successful online business.




E-Commerce For Dummies


Book Description

E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business. E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with: Explanations of both business strategy and technology A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C). Case studies that show real-world examples of what strategies are succeeding and what strategies are failing The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on: Marketing and competing in Cyberspace Planning your storefront Processing and fulfilling online transactions Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.




Marketplace Buying & Selling For Dummies


Book Description

Get the scoop on online peer-to-peer marketplace sites Marketplace Buying & Selling For Dummies is a guide for SMB retailers or entry level entrepreneurs who buy discounted merchandise and then resell it for a profit. Inside, you’ll learn how to grow your business through liquidation (by buying overstock and return merchandise at a reduced price from major retailers looking to offset the cost of processing overstock and return merchandise). There are many channels for reselling goods. Some resell goods through Amazon, eBay, Craigslist, Facebook Marketplace, or via their own Web sites. Others sell through their stores, or direct through B2B or B2C sales channels. Companies such as B-Stock offer a modern way to sell secondary market items through liquidation to SMB owners who resell these items at a discount. Marketplace Buying & Selling For Dummies is a guide on how SMB owners can buy merchandise at severely marked down rates so they have inventory to resell in their stores or online. Walks start-ups and SMB owners through the secondary retail market process Explains how major retailers are mitigating the cost impact of overstock and return items Provides insight from Kingdom Supply—a family-based business that has greatly expanded in recent years and has helped grow the local economy Offers a case study on Trillion Trade—a Hong Kong-based business that has expanded to the U.S. Includes experienced guidance from experts on liquidation and buying and selling on the secondary market for B-Stock From beauty products to Google Apps to reselling consignment on eBay—the opportunities for becoming a reseller are endless.




Shopify For Dummies


Book Description

Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet As the platform of choice for over 1 million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There’s no question you can make it work for you. But how can you get started? In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping. The book will help you: Manage and market your inventory, including how to create collections and upload multiple products and images with a single click Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google Discover how to make the most of Shopify’s countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard. Set shipping prices and rules, and create shipping accounts with Australia Post Perfect for anyone who’s ever dreamed of getting their own online store off the ground, Shopify For Dummies helps you unlock the full potential of the most popular ecommerce platform in the world today.




Selling Online for Dummies


Book Description

"Selling Online For Dummies" provides complete coverage of what is necessary to turn an ordinary Website into an online selling market without making the consumer nervous about safety issues. The CD-ROM includes demos of software payment solutions and sample "commerce-enabled" Web pages.




The Internet For Dummies


Book Description

Get up and running on the Internet—the fast and easy way If you're an Internet newcomer and want to get up to speed without all the intimidating technical jargon, The Internet For Dummies has you covered. With over 5,000,000 copies sold*, The Internet For Dummies is the #1 choice for Internet newcomers. Inside, you'll discover how to make the most of the Internet, get accustomed to popular sites, find the information and items you need fast, and stay away from the bad stuff floating around online. Catches you up on the latest online trends, from social networking sites to blogs and more Includes the latest on Google Chrome, getting good search results, and sharing files Covers choosing and connecting to an Internet provider, establishing an e-mail account, getting on the web, and finding the sites that matter most Now in its 14th edition, The Internet For Dummies covers the latest social networking tools, browser features, connection options, safety features, and so much more. Starting out with the basics, it walks you through getting online, picking an Internet provider, getting to know the different web browsers, dealing with e-mail and connecting with friends, finding the hottest sites to share photos and videos—and everything in between. *Includes all formats and all editions