CAD for Fashion Design and Merchandising


Book Description

It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395345. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.




CAD for Fashion Design and Merchandising + Studio Access Card


Book Description

It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. "CAD for Fashion Design and Merchandising" allows students to immediately begin creating digital fashion presentations using Adobe Illustrator(r) and Photoshop(r). This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering. Introducing "CAD for Fashion Design and Merchandising" STUDIO--an online tool for more effective study! Study smarter with self-quizzes featuring scored results and personalized study tips. Review concepts with flashcards of terms and definitions. Access modeling agency images of models and images for trend and mood boards. View movies demonstrating CS6 applications and other complex processes. Further your knowledge with additional practice and supplementary techniques. Enhance your learning with a library of fabric swatches and trims. Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book. This bundle includes "CAD for Fashion Design and Merchandising" and "CAD for Fashion Design and Merchandising" STUDIO Access Card.




CAD for Fashion Design and Merchandising


Book Description

Excellent computer graphics skills are now a prerequisite to make it in today's global apparel and accessories markets. This title allows students to immediately begin creating digital presentations using Adobe Illustrator and Adobe Photoshop.




Visual Merchandising and Display


Book Description

Revised edition of Visual merchandising and display, c2012.




Silent Selling


Book Description

This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.




Developing and Branding the Fashion Merchandising Portfolio


Book Description

A career in fashion merchandising means working in a fast-paced, creative industry--and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a resume can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User-friendly and above all visual, this is the guide for creating a portfolio that will get you hired--and keep your career on track.




Complete Guide to Size Specification and Technical Design


Book Description

With the continuing growth of private label brands, the demand for skilled technical designers has never been greater. The 3rd Edition of Complete Guide to Size Specification and Technical Design equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets, fitting garments and grading patterns for production. Over 500 technical flats are clearly labeled with measurement points and instructions for taking measurements. A new chapter on children's wear expands upon the already comprehensive coverage of knit and woven womenswear and menswear. The new edition includes more coverage of PLM/PDM and computer-aided technical design, model measuring, graded pattern nests and more. New to this Edition · New section on computer-aided technical design including coverage of PLM/PDM software such as Gerber, Lectra, and Optitex · New chapter on childrenswear with points of measure (POM) and grading information · Added instructions on measuring the human body · Expanded information on fitting and grading · Updated appendices with new fashion flats and body figure croquis and a metric conversion chart Complete Guide to Size Specification and Technical Design STUDIO--an online tool for more effective study! · Watch videos that bring chapter concepts to life · Download templates, blank and sample spec sheets, basic garment and figure croquis to practice technical design skills · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary · Access useful resources like a Care Labeling Guide, Ordering a Dress Form Guide and a Buttonline Card Instructor Resources · Instructor's Guide provides suggestions for planning the course and using the text in the classroom · Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation This bundle includes Complete Guide to Size Specification and Technical Design, 3rd Edition and Complete Guide to Size Specification and Technical Design STUDIO Access Card.




Complete Guide to Size Specification and Technical Design


Book Description

With the continuing growth of private label brands, the demand for skilled technical designers has never been greater. The 3rd Edition of Complete Guide to Size Specification and Technical Design equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets, fitting garments and grading patterns for production. Over 500 technical flats are clearly labeled with measurement points and instructions for taking measurements. A new chapter on children's wear expands upon the already comprehensive coverage of knit and woven womenswear and menswear. The new edition includes more coverage of PLM/PDM and computer-aided technical design, model measuring, graded pattern nests and more. New to this Edition · New section on computer-aided technical design including coverage of PLM/PDM software such as Gerber, Lectra, and Optitex · New chapter on childrenswear with points of measure (POM) and grading information · Added instructions on measuring the human body · Expanded information on fitting and grading · Updated appendices with new fashion flats and body figure croquis and a metric conversion chart Complete Guide to Size Specification and Technical Design STUDIO--an online tool for more effective study! · Watch videos that bring chapter concepts to life · Download templates, blank and sample spec sheets, basic garment and figure croquis to practice technical design skills · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary · Access useful resources like a Care Labeling Guide, Ordering a Dress Form Guide and a Buttonline Card Instructor Resources · Instructor's Guide provides suggestions for planning the course and using the text in the classroom · Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501313097.




Concepts of Pattern Grading


Book Description

This step-by-step introduction to grading combines the theory of pattern grading with its practical applications. After presenting the x, y orientation to familiarize readers with the concepts of computer grading and using the Cartesian graph, the text takes a holistic approach, integrating anthropometry, size specifications, and grade guides into the grading process for women's garments with emphasis on maintaining fit and style sense. Concepts are also applicable to grading men's and children's patterns. The 3rd Edition is user friendly, with completed grading charts and practice exercises in every chapter. The text has been updated with current sizing and industry classification standards. New to this Edition: - Expanded discussion of computer grading technology including Optitex, Gerber, Lectra, and Tukatech software - 20% new end of chapter exercise questions - More coverage of grading pants with new illustrations - New grading design variations for the skirt back grade, two dart bodice front, bodice with midriff, bodice with yokes, asymmetrical styles, skirts with pockets,and the two-piece sleeve - Added discussion of stack points, full grade and half grade - New Test Bank with terminology testing, t/f, multiple choice, and an answer key




Visual Merchandising and Display


Book Description

This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.