CALL Essentials


Book Description

Computers and the Internet offer innovative teachers exciting ways to enhance their pedagogy and capture their students' attention. These technologies have created a growing field of inquiry, computerassisted language learning (CALL). As new technologies have emerged, teaching professionals have adapted them to support teachersand learners in the classroom. In CALL Essentials, seasoned practitioner Joy Egbert offers useful advice for teachers who want to integrate technology with theirteaching. She begins not with computers, however, but with the classroom conditions that foster effective language learning. Taking these conditions as a foundation for effective pedagogy, she shows teachers how to use technology to create ""a whole learning environment"" with their students. Written for working teachers in an accessible, down-to-earth style Describes pedagogically sound activities using software, Web sites, and Internet-based resources Includes suggestions and advice from other teachers using technology in their classrooms Ideas and principles are easily applicable to teaching other languages and mainstream content




Customer Service Essentials


Book Description

Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to reinforce learnings, drawing parallels to real life experiences. The book is a valuable resource for individuals and organizations, in the quest to achieve excellent customer service, increased productivity and enhanced employee satisfaction. It explores the practical challenges of customer service in Africa, examines critical success factors and provides guidelines for effective customer engagement in this evolving highly networked digital era. Policy makers, directors, managers and students will gain valuable and actionable insights on service management as they navigate the chapters. Praise for Customer Service Essentials: Lessons for Africa and Beyond "This book captures service excellence by detailing out in a most explicit manner essential services dynamics of Responsiveness, Accessibility, Tangibles, Empathy and Reliability. I highly recommend it!" Esi Elliot Assistant Professor, Marketing Suffolk University, Boston, MA "I am very impressed with this book and excited to see the topics being discussed in the Chapters are geared toward quality customer service in Africa. All the chapters are superbly written, relevant to the African context and above all, the authors cover incredibly interesting topics and support them with pertinent cases. Bringing together such fine minds in the field, this book is useful and a must for anyone serious about customer service, service branding and the need to respect the customer." Charles Blankson Professor of Marketing College of Business University of North Texas "Hinson and colleagues have skillfully put together a useful collection of new perspectives on modern customer service essentials with an African and global perspective. This is a highly recommended text for students and practitioners." Ellis L.C. Osabutey Reader Roehampton University Business School United Kingdom




Moms on Call Basic Baby Care


Book Description

Baby care book for parents of babies 0-6 months




Serger Essentials


Book Description

Use your serger to its full potential! The serger is the most versatile tool a sewist can use, capable of hemming, seaming, decorative finishes and more. Too often, sergers are used for finishing edges and nothing more, simply because "it's too complicated to change the settings." Author Gail Yellen is here to demystify the serger and help you get the most out of your machine! By familiarizing yourself with the various components and how they affect the stitch, you'll tackle new stitches and techniques with a new enthusiasm. Features: • Handy Operator Tips explain common handling errors and how to avoid them • Accessory Foot Appendix details the different serger feet available and when to use them 5 simple projects put your new serging knowledge into practice • Coverstitch overview complete with decorative and construction techniques • Quick Reference Guide lets you quickly find the machine settings for popular stitches Advice on threading, tension, differential feed, and needles relevant to all models; tips for using decorative threads that result in masterful finishes, cover stitch and more--it's all here in Serger Essentials!




Essentials of Correctional Nursing


Book Description

"Essentials of Correctional Nursing is the first new and comprehensive text about this growing field to bepublished in the last decade. Fortunately, the editors have done a great job in all respects...This book should be required reading for all medical practitioners and administrators working in jails or prisons. It certainly belongs on the shelf of every nurse, physician, ancillary healthcare professional and corrections administrator."--Corhealth (The Newsletter of the American Correctional Health Services Association) "I highly recommend Essentials of Correctional Nursing, by Lorry Schoenly, PhD, RN, CCHP-RN andCatherine M. Knox, MN, RN, CCHP-RN, editors. This long-awaited book, dedicated to the professionalspecialty of correctional nursing, is not just a ìgood read,î it is one of ìthose booksî that stays on your desk and may never make it to the bookshelf."--American Jails "Correctional nursing has minimal published texts to support, educate, and provide ongoing bestpractices in this specialty. Schoenly and Knox have successfully met those needs with Essentialsof Correctional Nursing."--Journal of Correctional Health Care Nurses have been described as the backbone of correctional health care. Yet the complex challenges of caring for this disenfranchised population are many. Ethical dilemmas around issues of patient privacy and self-determination abound, and the ability to adhere to the central tenet of nursing, the concept of caring, is often compromised. Essentials of Correctional Nursing supports correctional nurses by providing a comprehensive body of current, evidence-based knowledge about the best practices to deliver optimal nursing care to this population. It describes how nurses can apply their knowledge and skills to assess the full range of health conditions presented by incarcerated individuals and determine the urgency and priority of requisite care. The book describes the unique health needs and corresponding care for juveniles, women, and individuals at the end of life. Chapters are devoted to nursing care for patients with chronic disease, infectious disease, mental illness, or pain, or who are in withdrawal from drugs or alcohol. Chapters addressing health screening, medical emergencies, sick call, and dental care describe how nurses identify, respond to, and manage these health care concerns in the correctional setting. The Essentials of Correctional Nursing was written and reviewed by experienced correctional nurses with thousands of hours of experience. American Nurses Association standards are woven throughout the text, which provide the information needed by nurses studying for certification exams in correctional nursing. The text will also be of value to nurses working in such settings as emergency departments, specialty clinics, hospitals, psychiatric treatment units, community health clinics, substance abuse treatment programs, and long-term care settings, where they may encounter patients who are currently or have previously been incarcerated. Key Features: Addresses legal and ethical issues surrounding correctional nursing Covers common inmate-patient health care concerns and diseases Discusses the unique health needs of juveniles, women, and individuals at the end of life Describes how nurses can safely navigate the correctional environment to create a therapeutic alliance with patients Provides information about health screening, medical emergencies, sick call, and dental care Serves as a core resource in the preparation for correctional nursing certification exams







Telecommunications Essentials


Book Description

Telecommunications current and emerging, wired and wireless--is covered in-depth here with the broadest, deepest, most up-to-date telecom overview on the market by one of the field's leading trainers. Whether readers are new to telecommunications and IT or simply want an understandable, comprehensive review of the state-of-the-art technology, this book is for them.




Google Ads essentials


Book Description

Description: This book is divided into (4) main parts: 1. Google Ads Essentials 2. Google Search Value 3. Google Display Ads 4. Value of YouTube The book covers all details to build your awareness and generate a campaign promoter from you, you will be able to identify your goals and build your specified campaign based on your own business. The book is suitable for: 1. A business owner need to establish and manage his digital marketing campaign. 2. An individual targets to be a digital marketing specialist, and establish the campaigns for entities. Anyway, whoever will take this step, make sure you will be able to establish and identify a super digital marketing campaign from A to Z. Don’t hesitate to purchase, and start your way and be more different by this book. And here’s the index below Part (1) Google Ads Essentials 1-a: Grow your business with Google ads 1-b: Explore the value of Google search 1-b-1: Recognize the value of Google search ads 1-b-2: The foundations of Google search campaign 1-b-3: Campaign marketing goals 1-b-4: Google search partners 1-b-5: Text Ad 1-b-6: How ads end up in front of customers 1-b-7: How to customize your key word list 1-b-8: Key word match types 1-b-9: Dynamic Search Ad 1-b-10: Targeting options 1-b-11: Key benefits of DSA Part (2) Google Search Value 2-a: Understand Google Ads auction 2-a-1: How Ad ranks determine Ad position? 2-a-2: Ad Quality factors 2-a-3: How Ad rank influences actual cost per click? 2-a-4: Improving Ad rank 2-a-5: Quality Score 2-a-5-1: How to improve the Score? 2-a-5-2: CTR 2-a-5-3: Ad relevance 2-a-5-4: Landing page experience 2-b: Deliver the right message with text Ads 2-b-1: Text Ad makes up 2-b-2: How to create effective text Ad 2-b-3: Responsive search Ads 2-c: Make Ads relevant with search Ads extensions 2-c-1: Why Ad extensions matter 2-c-2: Ad extensions types 2-c-3: Automated Ad Extensions 2-d: Boost performance with optimization score 2-d-1: Optimizing score benefits 2-d-2: Benefits Part (3) Google Display Ads 3-a: Introduction 3-b: Campaign types 3-b-1: Smart Campaign 3-b-1-1: Key benefits 3-b-1-2: Components 3-b-2: Standard campaign 3-b-2-1: Targeting 3-b-2-2: Bidding 3-b-2-3: Ad formats 3-c: Deliver the right message on Google display Ads 3-c-1: Responsive display Ads 3-c-2: Uploaded Ads Part (4) Value of YouTube 4-a: Video Ad Formats 4-a-1: Bumper ads 4-a-2: True view 4-a-2-1: Marketing objectives 4-a-2-1-1: Awareness 4-a-2-1-2: Consideration 4-a-2-1-3: Action 4-a-3: Mastheads 4-a-4: Non-skippable Ads 4-a-5: Google Video Partners (GVP 4-a-6: Out Stream Ads 4-b: Creative essentials for YouTube 4-b-1: Collect Creative intelligence 4-b-2: Connect with your audience 4-b-3: Design effective video Ads with Google’s ABCD 4-c: Practical Tips 4-c-1: Tell your story in 6 seconds 4-c-2: Re-inventing story telling 4-c-3: Creative Experiments 4-c-4: Retain & Entrain




Finance Essentials


Book Description

Collated by Scott Moeller of Cass Business School, this collection brings together the informative articles a budding finance practitioner needs to operate effectively in today's corporate environment. Bringing together core finance knowledge and cutting-edge research topics in an engaging and effective way, this text is the ideal companion for all practitioners and students of finance. You will find insights into the practical applications of theory in key areas such as balance sheets and cash flow, financial regulation and compliance, funding and investment, governance and ethics, mergers and acquisitions, and operations and performance. Contributors to this collection include some of the leading experts in their respective fields: Aswath Damodaran, Harold Bierman, Jr, Andreas Jobst, Frank J. Fabozzi, Ian Bremmer, Javier Estrada, Marc J. Epstein, Henrik Cronqvist, Daud Vicary Abdullah, Meziane Lasfer, Dean Karlan, Norman Marks, Seth Armitage, and many others. In this collection you will discover: * Over 80 best-practice articles, providing the best guidance on issues ranging from risk management and capital structure optimization through to market responses to M&A transactions and general corporate governance * Over 65 checklists forming step-by-step guides to essential tasks, from hedging interest rates to calculating your total economic capital * 55 carefully selected calculations and ratios to monitor firms' financial health * A fully featured business and finance dictionary with over 5,000 definitions




Tactical Medicine Essentials


Book Description

Designed for EMS and medical professionals at all levels of training, Tactical Medicine Essentials, Second Edition provides the foundation needed to become a world-class tactical medical provider (TMP). Written by an experienced team of authors from diverse backgrounds, this text covers the essential curriculum of tactical medicine, including tactical patient assessment, expedient extrication and evacuation, and self-defense skills. The Second Edition thoroughly prepares medical professionals to safely accompany a SWAT unit into the tactical environment. Current, State-of-the-Art Medical Content for the Tactical EnvironmentThe rapidly changing tactical environment requires specialized rapid assessment techniques. The tactical patient assessment process is presented in a single, comprehensive chapter, ensuring that students understand how to rapidly apply this specialized process to the patient in the tactical environment. Each traumatic injury chapter further reinforces the tactical patient assessment process by highlighting the unique aspects of each traumatic injury. A new chapter about active assailant mass casualty incidents has been added. Law enforcement education topics for TMPs are compiled in a new appendix. Dynamic FeaturesThese features allow EMS and medical professionals to take the extra step toward becoming outstanding TMPs:• At the Scene Advice from experienced TMPs on how to excel during a mission• Safety Information on how to remain safe in the tactical environment, even under the threat of violence• Medical Gear Tips on the best equipment to pack and utilize in the tactical environment• Detailed Step-by-Step Skill Reviews A thorough discussion of how to perform lifesaving skills in the high-intensity tactical environment