Author : Mary Moffitt
Publisher : Praeger
Page : 232 pages
File Size : 30,30 MB
Release : 1999-01-30
Category : Business & Economics
ISBN :
Presents the theory, planning and execution of a public communication campaign from start to finish.
Author : Laurie J Wilson
Publisher :
Page : 0 pages
File Size : 49,32 MB
Release : 2016-07-26
Category : Communication in management
ISBN : 9781465297747
The basic principles of researched-based strategic planning remain unchanged
Author : Institute of Medicine
Publisher : National Academies Press
Page : 126 pages
File Size : 12,72 MB
Release : 2015-12-02
Category : Medical
ISBN : 0309368707
The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
Author : Hyunyi Cho
Publisher : SAGE
Page : 297 pages
File Size : 33,97 MB
Release : 2012
Category : Language Arts & Disciplines
ISBN : 1412986559
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Author : Ronald E. Rice
Publisher : SAGE Publications, Incorporated
Page : 424 pages
File Size : 10,36 MB
Release : 1989-06
Category : Language Arts & Disciplines
ISBN :
In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.
Author : Christopher E. Wilson
Publisher :
Page : 341 pages
File Size : 50,96 MB
Release : 2019
Category : Communication in management
ISBN : 9781524998950
Author : Sara LaBelle
Publisher : University of California Press
Page : 367 pages
File Size : 41,76 MB
Release : 2020-02-11
Category : Language Arts & Disciplines
ISBN : 0520298527
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Author : Edward W. Maibach
Publisher : SAGE Publications
Page : 319 pages
File Size : 49,50 MB
Release : 1995-02-10
Category : Language Arts & Disciplines
ISBN : 1452263639
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.
Author : Pippa Norris
Publisher : SAGE
Page : 233 pages
File Size : 33,75 MB
Release : 1999-05-26
Category : Social Science
ISBN : 0857022121
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
Author : Ronald E. Rice
Publisher : SAGE
Page : 444 pages
File Size : 16,66 MB
Release : 2001
Category : Business & Economics
ISBN : 9780761922063
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
