Journal of Travel Research
Author :
Publisher :
Page : 1270 pages
File Size : 47,51 MB
Release : 2010-02
Category : Travel
ISBN :
The SAGE Handbook of Hospitality Management
Author : Roy C Wood
Publisher : SAGE
Page : 577 pages
File Size : 32,23 MB
Release : 2008-06-05
Category : Business & Economics
ISBN : 1446206424
Book Description
At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world′s leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India
Vicksburg Campaign Trail, Feasibility Study
Author :
Publisher :
Page : 374 pages
File Size : 10,81 MB
Release : 2005
Category : Historic sites
ISBN :
Book Description
Tourism and Hospitality Marketing
Author : Simon Hudson
Publisher : SAGE
Page : 490 pages
File Size : 17,46 MB
Release : 2009-05-12
Category : Business & Economics
ISBN : 1849204888
Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Digital and Social Media Marketing
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 25,69 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Directory of Published Proceedings
Author :
Publisher :
Page : 76 pages
File Size : 38,38 MB
Release : 2004
Category : Humanities
ISBN :
Book Description
Anatolia
Author :
Publisher :
Page : 466 pages
File Size : 17,79 MB
Release : 2001
Category : Hospitality industry
ISBN :
Book Description
ICTR 2020 3rd International Conference on Tourism Research
Author : Dr. José Martí-Parreño
Publisher : Academic Conferences and publishing limited
Page : 393 pages
File Size : 47,22 MB
Release : 2020-03-27
Category : Business & Economics
ISBN : 1912764555
Book Description
Tourism Management
Author : Arch G. Woodside
Publisher : CABI
Page : 540 pages
File Size : 38,84 MB
Release : 2008
Category : Business & Economics
ISBN : 1845933230
Book Description
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Hospitality and Travel Marketing
Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 864 pages
File Size : 16,29 MB
Release : 2022-10-27
Category : Business & Economics
ISBN : 1000655717
Book Description
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
