Cases on the Resurgence of Emerging Businesses


Book Description

The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create distinct business strategies for operating in emerging countries from those they employ at home and frequently produce new ways to put those strategies into practice. Over the past ten years, developing nations have opened up their markets and experienced fast growth, but businesses still find it difficult to gather accurate data about consumers. Cases on the Resurgence of Emerging Businesses establishes the application of the various multidisciplinary ways to conduct business and creates applied case studies to define the recent trends in emerging businesses. It strengthens the research on boosting the economy with a specific focus on case studies to establish a link between different stakeholders with the help of business concerns and strategies. Covering topics such as cryptocurrency, fortune investments, and investor behavior, this casebook is an excellent resource for business leaders and managers, entrepreneurs, government officials, economists, students and educators of higher education, researchers, and academicians.




Ethical AI and Data Management Strategies in Marketing


Book Description

In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.




Transformational Interventions for Business, Technology, and Healthcare


Book Description

In today's complex world, the intersection of inclusion, equity, and organizational efficiency has reached unprecedented levels, driven by events like the great resignation, the emergence of workplace cultures such as #MeToo and Bro culture, and societal movements like Black Lives Matter and pandemic-exposed disparities. This convergence highlights the urgent need for transformative change in healthcare, education, business, and technology. Organizations grapple with issues like racial bias in Artificial Intelligence, fostering workplace psychological safety, and conflict management. The escalating demands for diversity and inclusivity present a pressing challenge, necessitating holistic solutions that harness collective perspectives to drive real progress. Transformational Interventions for Business, Technology, and Healthcare emerges as a beacon for academic scholars seeking actionable insights. Dr. Burrell's two decades of university teaching experience, combined with a prolific record of academic publications and presentations, uniquely positions them to lead the way. The book, through an interdisciplinary lens, addresses the intricate challenges of our times, offering innovative solutions to reshape organizations and promote inclusivity. Covering topics such as workplace intersectionality, technology's impact on equity, and organizational behavior dynamics, this comprehensive resource directly addresses scholars at the forefront of shaping our future. By dissecting problems and providing evidence-based solutions, the book empowers readers to contribute significantly to the ongoing dialogue on inclusion, equity, and organizational development, making it a guiding light as the call for change reverberates across industries.




Strategic Management and International Business Policies for Maintaining Competitive Advantage


Book Description

The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, there has been a shift in the nature of the relationship between business organizations and society, with business organizations increasingly playing a more proactive role in wider societal issues. Strategic Management and International Business Policies for Maintaining Competitive Advantage allows executives to implement the necessary business policies and strategies in order to help the organization maintain a competitive advantage in a global complex environment. By doing this, organizations will be more proactive than reactive in shaping their own futures. This book allows organizations to initiate and influence activities. Covering topics such as ethical business marketing, leadership capabilities, and strategic management, this premier reference source is an excellent resource for business leaders and executives, managers, entrepreneurs, marketers, economists, government officials, students and educators of higher education, librarians, researchers, and academicians.




Neuroleadership Development and Effective Communication in Modern Business


Book Description

In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving sustainable growth. Traditional leadership approaches often must address these multifaceted issues, leading to stagnation and missed corporate opportunities. The emerging field of Neuroleadership offers a transformative solution by leveraging cutting-edge insights from neuroscience and psychology to revolutionize leadership practices. Neuroleadership Development and Effective Communication in Modern Business is a comprehensive guide to understanding and implementing Neuroleadership principles, offering a groundbreaking approach to leadership development. With topics ranging from stress management and resilience to ethical leadership considerations, this book provides a holistic framework for leadership excellence in the digital age. Whether you're a seasoned executive, a leadership development professional, or a scholar seeking to explore the frontiers of leadership research, this resource is your essential companion to mastering the art and science of Neuroleadership.




Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention


Book Description

The Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention is a comprehensive book that addresses the issue of entrepreneurial intention and its development. The book highlights the significant role of entrepreneurship in the growth and development of economies and presents a global understanding of entrepreneurial intention. It discusses how the “seeds” of entrepreneurial intention are sown, and how a supportive entrepreneurial ecosystem can develop successful entrepreneurs. The book provides insights into the challenges and apprehensions faced by aspiring entrepreneurs. This book develops models and frameworks to identify strategies, best practices, case studies, and successful examples from multiple regions to develop entrepreneurial intention among students of higher education. It bridges the gap between policies related to the entrepreneurial ecosystem and its implementation to nurture entrepreneurial intention among aspiring entrepreneurs. This book is an essential resource for researchers, industry practitioners, academicians, higher education institutions, students, policy makers, corporate executives, banks, venture capitalists, angel investors, and entrepreneurs trying to re-enter. It is also highly useful for undergraduate, graduate, and research level students pursuing entrepreneurship education and aspiring to become entrepreneurs. Overall, the book provides an in-depth understanding of entrepreneurial intention and how it can be nurtured to create successful entrepreneurs, making it an important reference for anyone interested in entrepreneurship and economic growth.







Cultural Political Economy of Small Cities


Book Description

The volume highlights ongoing changes in the political economy of small cities in relation to the field of culture and leisure. Culture and leisure are focal points both to local entrepreneurship and to planning by city governments, which means that these developments are subject to market dynamics as well as to political discourse and action. Public-private partnerships as well as conflicts of interests characterise the field, and a major issue related to the strategic development of culture and leisure is the balance between market and welfare. This field is gaining importance in most cities today in planning, production and consumption, but to the extent that these changes have drawn academic attention it has focused on large, metropolitan areas and on creative clusters and flagship high culture projects. Smaller cities and their often substantively different cultural strategies have been largely ignored, thus leading to a huge gap in our knowledge on contemporary urban change. By bringing together a number of case studies as well as theoretical reflections on the cultural political economy of small cities, this volume contributes to an emerging small cities research agenda and to the development of policy-relevant expertise that is sensitive to place-specific cultural dynamics. In taking this approach, the volume hopes to contribute to emerging research on culture and leisure economies by developing a differentiated spatial dimension to it, without which sustainable urban strategies cannot be developed. This book integrates perspectives of economic development with questions of governance and equity in relation to the fields of culture and leisure planning and development. This book should be of interest to students and researchers of Urban Studies and Planning, Regional Studies and Economics, as well as Sociology and Geography.




Routledge Library Editions: Small Business


Book Description

Originally published between 1982 and 1996, and addressing issues of central importance to the competitiveness of firms and economies, the volumes in this set draw together research by leading academics in the area and provides a rigorous examination of key issues relating to employment in small businesses. They: Study both the growth and the barriers to growth of small firms Examine problems of rurality Investigate the variation in rates of new venture initiations across manufacturing industries Include a wide range of national case studies from Sweden, the Netherlands, the UK, Greece, Spain, Israel and Indonesia. Discuss marketing in the small business and the relationship between small and large firms in an advanced capitalist economy Reassess economic theories concerned with concentration and competition the relationship between small and large firms in an advanced capitalist economy Analyse the managerial factors most closely associated with successful small firms




New Firms and Regional Development in Europe


Book Description

When originally published in 1986, this book was one of the first to deal solely with the urban and regional incidence and development implications of new firm formation in particular EU countries. It reviews the extent of and reasons for geographical variation in numbers of new firms, examines the nature of such firms and assesses the regional impact and policy implications in various EC countries.