Author : Jason S. Wrench
Publisher : Kendall/Hunt Publishing Company
Page : 0 pages
File Size : 23,61 MB
Release : 2014
Category : Communication
ISBN : 9781465217486
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations .
Author : Allen H. Center
Publisher : Prentice Hall
Page : 494 pages
File Size : 37,78 MB
Release : 1985
Category : Business & Economics
ISBN :
Author : Patricia Swann
Publisher : Routledge
Page : 750 pages
File Size : 20,23 MB
Release : 2014-02-18
Category : Business & Economics
ISBN : 1134060343
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Author : Judy VanSlyke Turk
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 15,96 MB
Release : 2017
Category : Organizational behavior
ISBN : 9781433134548
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.
Author : David W. Guth
Publisher : Allyn & Bacon
Page : 388 pages
File Size : 45,81 MB
Release : 2005
Category : Business & Economics
ISBN :
Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.
Author : Kathy Brittain McKee
Publisher : Taylor & Francis
Page : 303 pages
File Size : 46,9 MB
Release : 2009
Category : Public relations
ISBN : 0415999154
Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.
Author : Michael G. Parkinson
Publisher : Allyn & Bacon
Page : 0 pages
File Size : 25,35 MB
Release : 2006
Category : Communication interculturelle
ISBN : 9780205375202
This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations.
Author : Jason S. Wrench
Publisher :
Page : 0 pages
File Size : 33,60 MB
Release : 2011-10-12
Category : Communication in organizations
ISBN : 9780757596841
Casing Organizational Communication Demonstrates Communication Theory via Real-World Examples
Author : David P. Bianco
Publisher : Gale Cengage
Page : 1838 pages
File Size : 11,74 MB
Release : 1993
Category : Business & Economics
ISBN :
From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
Author : Jae-Hwa Shin
Publisher : John Wiley & Sons
Page : 404 pages
File Size : 17,79 MB
Release : 2020-12-22
Category : Business & Economics
ISBN : 0470659319
Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns The importance of public relations ethics to serve the public good How to define “the public” or “relationships” in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.
