Chiapas Ritual: The Chipotle Saga


Book Description

A disgraced linguist is wrenched from a prestigious language institute in Oklahoma and thrown into a violent Mayan uprising in the jungles of Chiapas, Mexico. Setting out to rescue his kidnapped mother and sister, he also seeks personal and professional redemption. He plunges into a quagmire of social revolution, ancient bloodletting rituals, paramilitary massacres, kidnappings, bio-pirating, misdirected love, and chili-hot seduction.




Analysis of Strategic Move by Chipotle


Book Description

Project Report from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: B, Santa Clara University, language: English, abstract: Chipotle Mexican Grill, hereafter referred to as Chipotle, is a fast-casual restaurant that specializes in a limited menu mainly consisting of burritos, tacos and burrito bowls. Chipotle is known for its ability to offer products made from sustainable, organic ingredients, while remaining price competitive with other fast food chains. Chipotle refers to this differentiation as "food with integrity" and it is the driving force that has propelled the company to where it is today. Since its foundation in 1993, Chipotle has been tremendously successful, growing into a corporation that is now worth roughly $8.5 billion (56). Chipotle's growth is a direct result of the quality of its products, the consistency of its service and the perceived differentiated value it has established in the minds of consumers. Chipotle stands apart from others in a highly concentrated industry because it does business differently in terms of its food, restaurants and advertising. While most fast food chains rely on advertisements that promote menu gimmicks, such as limited-time price reductions, new items, value menu offerings and more, Chipotle focuses on showcasing its quality ingredients. It also generates excitement for its food through a number promotional events and word of mouth. Strategic Move Even though the restaurant and bar industry is saturated, there are not many competitors that offer organic ingredients within the industry. To take advantage of the recent surge of consumers who demand healthier, organic food, Chipotle has decided to enter into the fast-casual Asian restaurant market with a new chain named ShopHouse Southeast Asian Kitchen, hereafter referred to as ShopHouse. Staying true to its position as a focused differentiator, Chipotle will operate ShopHouse under the same philosophy that has made it so s




Hayduke Lives!


Book Description

“Abbey’s latter-day Luddites, introduced in his novel The Monkey Wrench Gang, are back—and not a moment too soon” (The New York Times). George Washington Hayduke, ex-Green Beret, was last seen clinging to a rock face in the wilds of Utah as an armed posse hunted him down for his eco-radical crimes. Now he’s back, with a fiery need for vengeance . . . This sequel to Edward Abbey’s cult classic brings back the old gang of environmental warriors, as they battle a fundamentalist preacher intent on turning the Grand Canyon into a uranium mine—in “a fine novel, combative and comic, anarchistic and ultimately redemptive” (Albuquerque Journal). “I laughed out loud reading this book.” —Los Angeles Times Book Review




In a Narrow Grave: Essays on Texas


Book Description

This landmark collection, brimming with his signature wit and incomparable sensibility, is Larry McMurtry’s classic tribute to his home and his people. Before embarking on what would become one of the most prominent writing careers in American literature, spanning decades and indelibly shaping the nation’s perception of the West, Larry McMurtry knew what it meant to come from Texas. Originally published in 1968, In a Narrow Grave is the Pulitzer Prize–winning author’s homage to the past and present of the Lone Star State, where he grew up a precociously observant hand on his father’s ranch. From literature to rodeos, small-town folk to big city intellectuals, McMurtry explores all the singular elements that define his land and community, revealing the surprising and particular challenges in the “dying . . . rural, pastoral way of life.” “The gold standard for understanding Houston’s brash rootlessness and civic insecurities” (Douglas Brinkley, New York Times Book Review), In a Narrow Grave offers a timeless portrait of the vividly human, complex, full-blooded Texan.




Dogfight, A Love Story


Book Description

What Jonathan Lethem did for Brooklyn, Matt Burgess does for Queens in this exuberant and brilliant debut novel about a young drug dealer having a very bad weekend. Alfredo Batista has some worries. Okay, a lot of worries. His older brother, Jose—sorry, Tariq—is returning from a stretch in prison after an unsuccessful robbery, a burglary that Alfredo was supposed to be part of. So now everyone thinks Alfredo snitched on his brother, which may have something to do with the fact that Alfredo is now dating Tariq’s ex-girlfriend, Isabel, who is eight months pregnant. Tariq’s violent streak is probably #1 worry on Alfredo’s list. Also, he needs to steal a pit bull. For the homecoming dogfight. Burgess brings to life the rich and vivid milieu of his hometown native Queens in all its glorious variety. Here is the real New York, a place where Pakistanis, Puerto Ricans, Haitians, An ­glos, African Americans, and West Indians scrap and mingle and love. But the real star here is Burgess’s incredible ear for language—the voices of his characters leap off the page in riotous, spot-on dialogue. The outer boroughs have their own language, where a polite greeting is fraught with menace, and an insult can be the expression of the most tender love. With a story as intricately plotted as a Shakespearean comedy—or revenge tragedy, for that matter—and an electrically colloquial prose style, Dogfight, a Love Story establishes Matt Burgess as an exuberant new voice in contemporary literature. The great Queens novel has arrived.




Children of Chicago


Book Description

2021 BRAM STOKER AWARD NOMINEE FOR SUPERIOR ACHIEVEMENT IN A NOVEL 2021 INTERNATIONAL LATINO BOOK AWARD WINNER "GUARANTEED TO MAKE YOUR HEART THUMP AND SKIN CRAWL”—The New York Times A gripping, modern-day spin on the Pied Piper fairy tale, as well as a gritty love letter to the underworld of Chicago from acclaimed Bram Stoker nominee Cynthia Pelayo. Reminiscent of the Bloody Mary urban legend, the Pied Piper’s story can be tracked back to the deaths of children for centuries and across the world—call to him for help with your problems, but beware when he comes back asking for payment. Chicago detective Lauren Medina’s latest call brings her to investigate a brutally murdered teenager in Humboldt Park—a crime eerily similar to the murder of her sister decades before. Unlike her straight-laced partner, she recognizes the crime, and the new graffiti popping up all over the city, for what it really means: the Pied Piper has returned. When more children are found dead, Lauren is certain her suspicion is correct. Still reeling from the recent death of her father, she knows she must find out who has summoned him again, and why, before more people die. Lauren’s torn between protecting the city she has sworn to keep safe, and keeping a promise she made long ago with her sister’s murderer. She may have to ruin her life by exposing her secrets and lies to stop the Pied Piper before he collects.




Fresh from the Farm 6pk


Book Description




Crazy for Chipotle


Book Description

The Rich Smoky Chipotle Chile, discovered long ago by ancient Mesoamerican cultures, has been passed down through the generations and is now the latest trend in Southwest kitchens. Made from smoked and dried jalapenos, these chiles present complex, intriguing hints of chocolate and nuts. Crazy for Chipotle takes those age-old flavors and adds them to modern recipes sure to perk up taste buds all across the country. Book jacket.




The Chipotle Effect


Book Description

The changing landscape of the American Social Consumer is shifting rapidly and these changes are having a major impact on future of restaurants demonstrated in this new book by Paul Barron, renowned entrepreneur, publisher, founder of FastCasual.com and restaurant industry innovator.




Santa Muerte


Book Description

n life, sometimes the only thing that can save you is death.Ariana Molina is a high school senior living in secret in Chicago, in hopes her father's enemies do not find her. One day her father Reynaldo Molina, the lead federal investigator in Mexico targeting criminal organizations, arrives unexpectedly at her doorstep. After he is involved in a strange car accident that leaves one person dead, Ari begins to have visions of a veiled skeletal figure trying to lure her.Struggling with visions of gruesome ghosts in the day and night, Ari is soon stalked by Chicago street gang members suspicious of her real identity. When Ari discovers they are indeed members of Mexico's most ruthless drug cartel who want her and her father dead, she has to make a choice to save their life and only Santa Muerte, the saint of death, can help her.