Book Description

The economic reforms sweeping China have excited the world, attracting many companies around the globe to tap into the huge economic potential of the China market. At the same time, however, such companies are also faced with challenges when doing business in China. These range from identifying the right business opportunities and partner, to the day-to-day management of staff.China Business Review (CBR), aims to provide practising executives with relevant knowledge and information on the current economic and management issues in China. The articles were assimilated and refereed by a highly selected editorial board from the School of Management, Fudan Univ and Nanyang Business School, NTU. These papers include the experience of successful practising senior executives, and individuals in advance management, as well as economic research conducted in this subject area. This supplement is jointly published by the School of Management of Fudan University and the Nanyang Business School of the Nanyang Technological University.