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CIM Coursebook 07/08 Customer Communications

Author : Maggie Jones

Publisher : Routledge

Page : 346 pages

File Size : 29,89 MB

Release : 2012-05-23

Category : Business & Economics

ISBN : 1136420339

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook 07/08 Marketing in Practice

Author : Tony Curtis

Publisher : Routledge

Page : 416 pages

File Size : 32,51 MB

Release : 2012-05-23

Category : Business & Economics

ISBN : 1136420193

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook 07/08 Marketing Management in Practice

Author : John Williams

Publisher : Routledge

Page : 387 pages

File Size : 16,31 MB

Release : 2012-05-23

Category : Business & Economics

ISBN : 1136420134

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook 06/07 Customer Communications

Author : Maggie Jones

Publisher : Routledge

Page : 339 pages

File Size : 49,42 MB

Release : 2012-11-12

Category : Business & Economics

ISBN : 1136421173

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Book Description

Elsevier/Butterworth-Heinemann’s 2006-2007 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings



CIM Coursebook 07/08 Managing Marketing Performance

Author : Helen Meek

Publisher : Routledge

Page : 416 pages

File Size : 47,19 MB

Release : 2012-05-23

Category : Business & Economics

ISBN : 1136420266

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.





CIM Coursebook Marketing Fundamentals 07/08

Author : Frank Withey

Publisher : Routledge

Page : 416 pages

File Size : 23,58 MB

Release : 2013-05-13

Category : Business & Economics

ISBN : 1136419500

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook Marketing Environment 07/08

Author : Mike Oldroyd

Publisher : Routledge

Page : 365 pages

File Size : 20,48 MB

Release : 2012-06-14

Category : Business & Economics

ISBN : 113641956X

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook 07/08 Marketing Planning

Author : Karen Beamish

Publisher : Routledge

Page : 411 pages

File Size : 45,97 MB

Release : 2012-06-14

Category : Business & Economics

ISBN : 1136420053

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



Customer Communications, 2007-2008

Author : Maggie Jones

Publisher : Routledge

Page : 346 pages

File Size : 41,49 MB

Release : 2007

Category : Business & Economics

ISBN : 0750685379

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Book Description

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.