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CIM Coursebook 07/08 Marketing in Practice

Author : Tony Curtis

Publisher : Routledge

Page : 415 pages

File Size : 48,76 MB

Release : 2012-05-23

Category : Business & Economics

ISBN : 1136420207

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook 07/08 Strategic Marketing in Practice

Author : Ashok Ranchhod

Publisher : Routledge

Page : 346 pages

File Size : 26,95 MB

Release : 2012-09-10

Category : Business & Economics

ISBN : 1136419918

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook 07/08 Marketing Management in Practice

Author : John Williams

Publisher : Routledge

Page : 388 pages

File Size : 50,56 MB

Release : 2012-05-23

Category : Business & Economics

ISBN : 1136420126

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook 07/08 Marketing Research and Information

Author : Matthew Housden

Publisher : Routledge

Page : 389 pages

File Size : 27,36 MB

Release : 2012-06-25

Category : Business & Economics

ISBN : 1136419993

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook Marketing Fundamentals 07/08

Author : Frank Withey

Publisher : Routledge

Page : 416 pages

File Size : 34,1 MB

Release : 2013-05-13

Category : Business & Economics

ISBN : 1136419500

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook 07/08 Marketing Planning

Author : Karen Beamish

Publisher : Routledge

Page : 411 pages

File Size : 31,5 MB

Release : 2012-06-14

Category : Business & Economics

ISBN : 1136420053

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.





CIM Coursebook 07/08 Analysis and Evaluation

Author : Wendy Lomax

Publisher : Routledge

Page : 282 pages

File Size : 34,17 MB

Release : 2012-06-25

Category : Business & Economics

ISBN : 1136420401

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook 07/08 Managing Marketing Performance

Author : Helen Meek

Publisher : Routledge

Page : 416 pages

File Size : 10,32 MB

Release : 2012-05-23

Category : Business & Economics

ISBN : 1136420266

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.



CIM Coursebook Marketing Environment 07/08

Author : Mike Oldroyd

Publisher : Routledge

Page : 365 pages

File Size : 35,59 MB

Release : 2012-06-14

Category : Business & Economics

ISBN : 113641956X

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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.