CIM Handbook of Strategic Marketing


Book Description

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.




The California School of Organizational Studies Handbook of Organizational Consulting Psychology


Book Description

Discover a wealth of issues in the field of consulting psychologywith this landmark book. Explore key topics in assessment andevaluation, building teams, executive coaching, career counseling,interpersonal conflicts and relationships, benefit design,personality testing, and much more. Learn to delineate and betterunderstand the wide array of information you are faced with, andbecome more adept and knowledgeable in the field of consultingpsychology. This comprehensive volume has expert contributorsrecruited by the volume's editor--himself an eminent educator andpractitioner in the field. You will get: * Special issues in consulting to specific types of organizationsincluding industry, schools, government, non-profit, andinternational * Informative guidelines for professional practiceprocedures * Organized sections on individual, group and organizationalissues * And much more!




CIM Handbook


Book Description

CIM Handbook: The Opportunities for Rationalisation Opened Up by the Acquisition and Integration of Computer Automation aims to help everyone responsible for structuring computer integrated manufacturing (CIM) concepts and for procuring and selecting CIM components, to find the solutions which meet their requirements in an optimal way, as well as having scope for future development. The significance of the most important individual CIM packages, their function, the increase in efficiency to be obtained by their implementation and the prerequisites for their integration in a total CIM concept will all be clearly set out in this book. The book begins with a discussion of CIM and the increasing competition faced by companies in both domestic and international markets. This is followed by separate chapters on the most important CIM packages; the basic prerequisites of CIM, namely local networks and databases; the implementation of CIM projects; and CIM concepts for the middle-order companies. The final chapter describes the successful implementation of an automated assembly provisioning system in the car industry.




Computer-Integrated Manufacturing Handbook


Book Description

Manufacturing has entered the early stages of a revolutionary period caused by the convergence of three powerful trends: • The rapid advancement and spread of manufacturing capabilities worldwide has created intense competition on a global scale. • The emergence of advanced manufacturing technologies is dramati cally changing both the products and processes of modern manufac turing. • Changes in traditional management and labor practices, organiza tional structures, and decision-making criteria represent new sources of competitiveness and introduce new strategic opportunities. These trends are interrelated and their effects are already being felt by the u.s. manufacturing community. Future competitiveness for manu facturers worldwide will depend on their response to these trends. Based on the recent performance of u.s. manufacturers, efforts to respond to the challenges posed by new competition, technology, and managerial opportunities have been slow and inadequate. Domestic markets that were once secure have been assailed by a growing number of foreign competitors producing high quality goods at low prices. In a number of areas, such as employment, capacity utilization, research and development expenditures, and capital investment, trends in u.s. manufacturing over the last decade have been unfavorable or have not kept pace with major foreign competitors, such as Japan. There is substantial evidence that many u.s. manufacturers have neglected the manufacturing function, have overemphasized product development at the expense of process improvements, and have not begun to make the adjustments that will be necessary to be competitive.







The Common Information Model CIM


Book Description

Within the Smart Grid, the combination of automation equipment, communication technology and IT is crucial. Interoperability of devices and systems can be seen as the key enabler of smart grids. Therefore, international initiatives have been started in order to identify interoperability core standards for Smart Grids. IEC 62357, the so called Seamless Integration Architecture, is one of these very core standards, which has been identified by recent Smart Grid initiatives and roadmaps to be essential for building and managing intelligent power systems. The Seamless Integration Architecture provides an overview of the interoperability and relations between further standards from IEC TC 57 like the IEC 61970/61968: Common Information Model - CIM. CIM has proven to be a mature standard for interoperability and engineering; consequently, it is a cornerstone of the IEC Smart Grid Standardization Roadmap. This book provides an overview on how the CIM developed, in which international projects and roadmaps is has already been covered and describes the basic use cases for CIM. This book has been written for both Power Engineers trying to get to know the EMS and business IT part of Smart Grid and for Computer Scientist finding out where ICT technology is applied in EMS and DMS Systems. The book is divided into two parts dealing with the theoretical foundations and a practical part describing tools and use cases for CIM.




CAD/CAM/CIM


Book Description

The Technology Of Cad/Cam/Cim Deals With The Creation Of Information At Different Stages From Design To Marketing And Integration Of Information And Its Effective Communication Among The Various Activities Like Design, Product Data Management, Process Planning, Production Planning And Control, Manufacturing, Inspection, Materials Handling Etc., Which Are Individually Carried Out Through Computer Software. Seamless Transfer Of Information From One Application To Another Is What Is Aimed At.This Book Gives A Detailed Account Of The Various Technologies Which Form Computer Based Automation Of Manufacturing Activities. The Issues Pertaining To Geometric Model Creation, Standardisation Ofgraphics Data, Communication, Manufacturing Information Creation And Manufacturing Control Have Been Adequately Dealt With. Principles Of Concurrent Engineering Have Been Explained And Latest Software In The Various Application Areas Have Been Introduced.The Book Is Written With Two Objectives To Serve As A Textbook For Students Studying Cad/Cam/Cim And As A Reference Book For Professional Engineers.




The Marketing Manual


Book Description

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.




Marketing Essentials


Book Description

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Marketing Fundamentals module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam




CIM Coursebook Marketing Fundamentals 07/08


Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.