Book Description
Examines how US cities have adopted the tactics of public relations and marketing firms to “brand” themselves.
Author : Staci M. Zavattaro
Publisher : SUNY Press
Page : 154 pages
File Size : 48,21 MB
Release : 2013-05-01
Category : Political Science
ISBN : 1438446810
Examines how US cities have adopted the tactics of public relations and marketing firms to “brand” themselves.
Author : Staci M. Zavattaro
Publisher : State University of New York Press
Page : 155 pages
File Size : 18,56 MB
Release : 2013-04-29
Category : Political Science
ISBN : 1438446837
Today's cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
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Publisher :
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File Size : 39,16 MB
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File Size : 11,35 MB
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