Author : K. Dinnie
Publisher : Springer
Page : 267 pages
File Size : 17,27 MB
Release : 2010-12-03
Category : Business & Economics
ISBN : 0230294790
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Author : Alberto Vanolo
Publisher : Taylor & Francis
Page : 218 pages
File Size : 23,26 MB
Release : 2017-02-03
Category : Architecture
ISBN : 131733776X
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
Author : Ari-Veikko Anttiroiko
Publisher : Routledge
Page : 221 pages
File Size : 42,97 MB
Release : 2014-02-24
Category : Business & Economics
ISBN : 1135129894
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Author : Bayraktar, Ahmet
Publisher : IGI Global
Page : 393 pages
File Size : 48,82 MB
Release : 2016-07-22
Category : Business & Economics
ISBN : 1522505776
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Author : Bill Baker
Publisher : Destination Branding Book
Page : 196 pages
File Size : 14,26 MB
Release : 2007
Category : Business & Economics
ISBN : 9780979707605
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Author : Miriam Greenberg
Publisher : Routledge
Page : 411 pages
File Size : 15,37 MB
Release : 2009-09-10
Category : Architecture
ISBN : 1135919119
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Author : Waldemar Cudny
Publisher : Routledge
Page : 185 pages
File Size : 31,50 MB
Release : 2019
Category : Architecture
ISBN : 9781351041942
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
Author : Bayraktar, Ahmet
Publisher : IGI Global
Page : 416 pages
File Size : 28,39 MB
Release : 2016-08-15
Category : Business & Economics
ISBN : 1522505806
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author : Bill Baker
Publisher : Independently Published
Page : 246 pages
File Size : 21,8 MB
Release : 2019-06-05
Category :
ISBN : 9781098740900
Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were instant hits and considered classics. In this one, he takes place branding to the next level." - Dr. Florian Kaefer, The Place Brand Observer In this NEW, UPDATED, and EXPANDED edition Bill Baker presents proven techniques and real-world examples for transforming tourism, economic development, placemaking and wayfinding. He is straight to the point and gives you the nuts and bolts to reveal and manage a sustainable destination brand. PLACE BRANDING SIMPLIFIED "This book tackles the confusion, challenges, limitations, misconceptions, and the scope of place branding." - Robert Govers, Chair, International Place Branding Association 'Place Branding' explores the scope and dynamics of place branding, and provides step-by-step processes to research, define and deploy a winning brand strategy. Each chapter demystifies what can sometimes seem like complex concepts and practices required to establish and manage a competitive identity. PLACE BRANDING BEYOND LOGOS "Bill Baker does a great job of distilling the nuance of not just brand building, but the equal necessity of place building." - Maura Allen Gast, Executive Director, VisitIrving (TX) Baker explains why community partnerships are needed to bring a destination brand to life and create a beloved sense of place. He joins the dots to pinpoint issues related to the organization, staff, partnerships, regulations, experience delivery, placemaking, wayfinding, government policies, and personnel to make the point that success takes more than marketing communications and logos. NEW FRONTIERS AND TRENDS "This book is packed with killer insights. In his latest book, Bill Baker continues to redefine the art and science of community brands." - Bill Geist, Chief Instigator, DMOproz 'Place Branding' spotlights the trends reshaping the practice, scope and dynamics of place branding. It illustrates how place branding must embrace changes, as diverse as technology, consumer behavior, placemaking, urban design, organization roles, sustainability, an experiential focus, more engaged communities, and more. At the same time, he shows how small places must fit into a louder and more crowded world. WHO SHOULD READ THIS BOOK? "Bill Baker's words always entice and engage audiences at every level of expertise. Here, he targets newcomers to place branding, but his words are a good refresher for old-timers alike." - Erik Wolf, CEO, World Food Travel Association Whether you are new to place marketing and branding or you're seeking fresh inspiration, this is essential reading for destination marketers, DMOs, Boards and Committees, Chambers of Commerce, Downtown Associations, economic development managers, urban design teams, government leaders, as well as students and academics. WHAT'S INCLUDED? Reading 'Place Branding', you will: Discover the latest place branding trends and new applications Understand why many place branding efforts are doomed before they start Discover effective ways to bring your community's brand to life Access dozens of helpful tips and useful checklists Understand why branding is even more important in the Digital Age Gain valuable insights from some of the world's leading place branding consultants, academics and practitioners
Author : Julia Nevárez
Publisher : Springer Nature
Page : 111 pages
File Size : 15,48 MB
Release : 2020-12-04
Category : Political Science
ISBN : 3030579654
This book examines the role, history and function of public libraries in contemporary societies as motors that drive development. It analyses through case studies, how contemporary libraries have been redesigned to offer a new kind of public space while also reshaping neglected areas in cities. Broadly understood the book seeks to comprehend contemporary library design, urban development and the revitalization of specific urban areas. Important and world famous architects – star-architects – have designed signature architecture in the contemporary libraries selected for this volume. The examples to be showcased in the book include the main Seattle Public Library, Salt Lake City Public Library, New York Public Library, Spain Library Medellin, Colombia, Halifax Central Library Nova Scotia, Canada and Library of Alexandria in Egypt to offer examples of what constitute the approach to libraries and urban development in many cities around the world nowadays. Data in the form of interviews to library directors, librarians and users, tours of libraries, visual documentation and archival research have been collected for most public libraries included as case studies for the book. The impulse to archive has been framed and understood in the literature as a modern desire to control fleeting reality. Libraries as such respond to this desire by collecting, storing and circulating resources (books and other kinds of media). But more recently there has been an emphasis on the public character of library spaces in which people gather not only to obtain information and read by themselves but also to experience the very urban quality of proximity to others in more informal and less structured environments as public space. Community events characterize the programming of all the libraries included in the book. The design of these new libraries fit into urban development initiatives where libraries – like other iconic cultural spaces of cities – become central components to market cities for the consumption of culture. Libraries become sites to be visited and explored by tourists while providing services for residents. They are also machines to accelerate urban development especially in areas previously neglected by development.
