Civil Rights Rhetoric and the American Presidency


Book Description

For a century and a half the words of presidents have framed, expressed, and sometimes challenged the civil rights policies of America. As James Aune notes in his introduction to this important volume, "Perhaps more than in any other policy arena, presidential discourse on civil rights and justice toward African Americans illustrates both the highest level of eloquence and the lowest level of rhetorical selfdeception possible in a representative democracy." The authors of this book examine the ways in which American presidents and their administrations have defined the meaning of civil rights from Rutherford B. Hayes to William Jefferson Clinton. Using a variety of methodologies, the book's contributors examine: - the depressing tale of how the Southern Redeemer presidents from Hayes to McKinley abandoned the promise of civil rights and reestablished the racial class system; - the eugenics of Calvin Coolidge's race rhetoric; - the creative rhetorical invention of Eleanor Roosevelt and Harry Truman that laid the foundation for a positive reconstitution of the American community; - the much-debated civil rights legacy of John F. Kennedy's administration; and - the efforts by conservative presidents to redefine the civil rights legacy in their own terms. The book's insightful closing chapter analyzes President Clinton's 1997-98 Race Initiative and its failure, drawing conclusions about the role of presidential rhetoric in the near future of civil rights. The original and challenging analyses and perspectives of this well-written, tightly focused volume shed light on both the history of civil rights and the practice of presidential rhetoric. Whether for individual enlightenment or for course use, readers will find the book addresses many previously unanswered questions and opens new paths for exploring the central American dilemma.




The Moral Rhetoric of American Presidents


Book Description

Although sometimes decried by pundits, George W. Bush’s use of moral and religious rhetoric is far from unique in the American presidency. Throughout history and across party boundaries, presidents have used such appeals, with varying degrees of political success. The Moral Rhetoric of American Presidents astutely analyzes the president’s role as the nation’s moral spokesman. Armed with quantitative methods from political science and the qualitative case study approach prevalent in rhetorical studies, Colleen J. Shogan demonstrates that moral and religious rhetoric is not simply a reflection of individual character or an expression of American “civil religion” but a strategic tool presidents can use to enhance their constitutional authority. To determine how the use of moral rhetoric has changed over time, Shogan employs content analysis of the inaugural and annual addresses of all the presidents from George Washington through George W. Bush. This quantitative evidence shows that while presidents of both parties have used moral and religious arguments, the frequency has fluctuated considerably and the language has become increasingly detached from relevant policy arguments. Shogan explores the political effects of the rhetorical choices presidents make through nine historical cases (Presidents Washington, Jefferson, Madison, Buchanan, Lincoln, Theodore Roosevelt, Kennedy, Lyndon Johnson, and Carter). She shows that presidents who adapt their rhetoric to the political conditions at hand enhance their constitutional authority, while presidents who ignore political constraints suffer adverse political consequences. The case studies allow Shogan to highlight the specific political circumstances that encourage or discourage the use of moral rhetoric. Shogan concludes with an analysis of several dilemmas of governance instigated by George W. Bush’s persistent devotion to moral and religious argumentation.




The Prospect of Presidential Rhetoric


Book Description

Culminating a decade of conferences that have explored presidential speech, The Prospect of Presidential Rhetoric assesses progress and suggests directions for both the practice of presidential speech and its study. In Part One, following an analytic review of the field by Martin Medhurst, contributors address the state of the art in their own areas of expertise. Roderick P. Hart then summarizes their work in the course of his rebuttal of an argument made by political scientist George Edwards: that presidential rhetoric lacks political impact. Part Two of the volume consists of the forward-looking reports of six task forces, comprising more than forty scholars, charged with outlining the likely future course of presidential rhetoric, as well as the major questions scholars should ask about it and the tools at their disposal. The Prospect of Presidential Rhetoric will serve as a pivotal work for students and scholars of public discourse and the presidency who seek to understand the shifting landscape of American political leadership.




LBJ’s American Promise


Book Description

Though Lyndon Johnson developed a reputation as a rough-hewn, arm-twisting deal-maker with a drawl, at a crucial moment in history he delivered an address to Congress that moved Martin Luther King Jr. to tears and earned praise from the media as the best presidential speech in American history. Even today, his voting rights address of 1965 ranks high not only in political significance, but also as an example of leadership through oratory. Garth E. Pauley carefully analyzes both the content and the context of this historic speech. He begins with an analysis of the less-than-linear path of voting rights in the United States, and highlights the failures and limited successes of previous legislation. Many commentators have seen Johnson’s voting rights speech as a response to the escalating protests in Selma, and Pauley explores that connection. Did Johnson wait too long to address the issue? Would he have championed voting rights without the protests? Pauley traces the development of the speech and the policy with these questions in mind. He situates the speech not only within its immediate context but also within Johnson’s ideology and value system, tracing the influences on Johnson’s racial attitudes and describing the complex of policies he developed to address issues of inequality. Having set the stage for the address, Pauley then carefully analyzes the text itself. He charts the “authorship” of the speech through several drafts by aides, traces the purposefulness of the allusions, and recounts the extemporizing Johnson introduced when he actually delivered the address. He notes the idealistic, even mythic dimensions of the speech, which contrast with its plainspoken style. Finally, Pauley gauges the effectiveness of the speech. He reports the response to the address in the media, among civil rights leaders, and in the general population. Pauley concludes with some reservations about the effectiveness not only of this address but also of the Johnson program for racial justice. Nonetheless, he believes that “Lyndon Johnson’s ‘We Shall Overcome’ speech remains a remarkable achievement,” combining principle with rhetorical leadership.




The Rhetorical Presidency of George H. W. Bush


Book Description

Here, the contributors suggest how embracing the art of rhetoric might have allowed Bush to respond more successfully to the challenges of his presidency. Drawing on the resources of the Bush Presidential library and interviews with some of his White House aides, they explore such issues as the first Gulf War, the fall of the Berlin wall, Bush's environmental stance, and the 1992 re-election campaign.




Nixon's Civil Rights


Book Description

In a groundbreaking new book, Kotlowski offers a surprising study of an administration that redirected the course of civil rights in America. Kotlowski examines such issues as school desegregation, fair housing, voting rights, affirmative action, and minority businesses as well as Native American and women's rights. He details Nixon's role, revealing a president who favored deeds over rhetoric and who constantly weighed political expediency and principles in crafting civil rights policy.




Presidential Rhetoric on Terrorism under Bush, Obama and Trump


Book Description

Through the analysis of eighteen years of presidential data, this book shows how Presidents Bush, Obama, and Trump have conducted and framed the war on terror since its inception in 2001. Examining all presidential speeches about terrorism from George W. Bush’s two terms as President, Barack Obama’s two terms as President, and Donald Trump’s first year as President, this book is the first to compare the three post-9/11 presidents in how they have dealt with the terror threat. Presidential Rhetoric on Terrorism under Bush, Obama, and Trump argues that when policies need to be “sold” to the public and Congress, presidents make their pertinent issues seem urgent through frequent speech-making and threat inflation. It further illustrates how after policies are sold, a new President’s reticence may signify quiet acceptance of the old regime’s approach. After examining the conduct of the war on terror to date, it concludes by posing policy suggestions for the future.




Pres. Rhetoric, 16


Book Description

"As the nation's ceremonial as well as political leader, presidents through their rhetoric help to create the frame for the American public's understanding of immigration. In an overarching essay and ten case studies, Who Belongs in America? explores select moments in U.S. immigration history, focusing on the presidential discourse that preceded, addressed, or otherwise corresponded to events."--BOOK JACKET.




The Rhetoric of Donald Trump


Book Description

The Rhetoric of Donald Trump identifies and analyzes the nationalist and populist themes that dominate the rhetoric of President Trump and links those themes to a persona that has evolved from celebrity outsider to presidential strongman. In the process Robert C. Rowland explains how the nationalist populism and strongman persona in turn demands a vernacular rhetorical style unlike any previous modern president—a style that makes no attempt to lay out a case, requires constant lies, and breaks every norm for how a presidential candidate or president should talk. In stark contrast, our most effective presidents have used rhetoric to present a positive vision of what the nation could achieve. The three most effective presidential uses of rhetoric in the past century—FDR, Reagan, and Obama—all presented a coherent ideological message that, while focused on problems of the moment, was also rooted in a fundamental optimism. In contrast, Trump’s message is fundamentally negative. The Rhetoric of Donald Trump explores how the nation could so abruptly shift from a president such as Barack Obama, who emphasized the audacity of hope, to one who in his inaugural address spoke about “American carnage.” At its core, Trump’s message is well designed to appeal to voters with an authoritarian personality structure, especially in the white working-class, who feel threatened by the pace of societal change, especially demographic change. Rowland’s work illustrates how President Trump’s ceremonial speeches violate norms calling for a message of national unity and instead present a divisive message designed to create strongly negative emotions, especially fear and hate. It further reveals how Trump sustains those strong visceral reactions with his use of Twitter to make the rally atmosphere a daily reality for his supporters, a prime example being the Coronavirus Task Force briefings, which he transformed from an exercise in desperately needed public health education into a partisan rally. The Rhetoric of Donald Trump is essential reading for scholars, students, and the informed citizen to understand how Trump’s rhetoric of nationalist populism with a strongman persona undermines basic principles at the heart of American democracy.




The Rhetorical Presidency


Book Description

Modern presidents regularly appeal over the heads of Congress to the people at large to generate support for public policies. The Rhetorical Presidency makes the case that this development, born at the outset of the twentieth century, is the product of conscious political choices that fundamentally transformed the presidency and the meaning of American governance. Now with a new foreword by Russell Muirhead and a new afterword by the author, this landmark work probes political pathologies and analyzes the dilemmas of presidential statecraft. Extending a tradition of American political writing that begins with The Federalist and continues with Woodrow Wilson’s Congressional Government, The Rhetorical Presidency remains a pivotal work in its field.