Cola Cowboys


Book Description

This vivid account tells the story of the truckers who were driving from the UK to the Middle East in the early 1980s. The journey was rough, tough, exhausting, dirty, uncomfortable and dangerous. Journalist Franklyn Wood reports that 'in the course of the one trip we are following, seven Britons died in accidents.' Among the physical hazards were icy mountain hairpins, unmade roads and desert sandstorms. Human hazards included Kamikaze coach drivers, robbers, mind-numbingly slow border controls, rogue police and the temptations of the drivers' favourite watering holes. The route led from Europe, through Turkey, Iraq (during its war with Iran) and on to the wealth and culture shock of Saudi Arabia. The cargoes were often worth a million pounds. Delivering them and returning home for the next load - this was the Olympics of truck driving. "Cola Cowboys" was originally published in 1982 when it proved extremely popular. It has been out of print for many years and has been reprinted by popular demand.




Vodka-Cola Cowboy, The: Trucking Russia 1990 - 1995


Book Description

The Vodka-Cola Cowboy describes life trucking in what is possibly the harshest environment, in the world - Russia. Between 1990 and 1995 British owner driver Mick Twemlow worked to transport goods to, from and within Russia and the wider Soviet Union. Living in Moscow with his future wife, Elena and their daughter, Margarita, who was born there, in 1992, Mick learned the language and fully immersed himself in Russian society, giving him an insider's view of this time of massive upheaval in the Soviet Union. The book vividly illustrates the conditions that British truck drivers encountered, such as the atrocious winter weather in a wild and unforgiving landscape, police harassment and the dangers that came with the dissolution of the USSR. Mick was the only British truck driver, in Moscow, throughout the whole of the anti-Gorbachev coup, of 1991 and so the book offers a unique perspective, of that historical event. The incidents described in the book range from the humorous, to the serious, to the potentially life threatening. This book will primarily be of interest to truck drivers, and those with an interest in road transport and the haulage industry, in general.Russia is still an unknown quantity, all around the globe, with regards to people's understanding of it and its people and so The Vodka-Cola Cowboy will also be of interest to anyone who has a fascination with the country, particularly during this tumultuous time in the region's socio-political history.




Some Babies Grow Up to be Cowboys


Book Description

Erickson's articles and essays have been published in Texas Highways, Livestock Weekly, The Dallas Morning News, The Dallas Times Herald, and American Cowboy . This collection is arranged by Place; From Buffalo to Cattle; The Cowboy; Cowboy Tools; Ranch and Rodeo; Animals; and This and That. Many of the pieces are anecdotal, based on Erickson's experiences and observations on ranches. Others required some research and are more historical. Some are essays in which Erickson views contemporary life through the lens of cowboying. But all of them are vintage master storyteller John Erickson, told with humor and thoughtfulness.




Cola Cowboys


Book Description

This vivid account tells the story of the truckers who were driving from the UK to the Middle East in the early 1980s. The journey was rough, tough, exhausting, dirty, uncomfortable and dangerous. Journalist Franklyn Wood reports that 'in the course of the one trip we are following, seven Britons died in accidents.' Among the physical hazards were icy mountain hairpins, unmade roads and desert sandstorms. Human hazards included Kamikaze coach drivers, robbers, mind-numbingly slow border controls, rogue police and the temptations of the drivers' favourite watering holes. The route led from Europe, through Turkey, Iraq (during its war with Iran) and on to the wealth and culture shock of Saudi Arabia. The cargoes were often worth a million pounds. Delivering them and returning home for the next load - this was the Olympics of truck driving. "Cola Cowboys" was originally published in 1982 when it proved extremely popular. It has been out of print for many years and has been reprinted by popular demand.




The Long Haul Pioneers


Book Description

It all started in 1964 when two friends gave up promising medical careers to embark upon a journey which few hardened truckers would have considered. In so doing, they were solely responsible for creating the first long haul overland route, across Europe and deep into the Middle East to Kabul. The men had started the 'Middle East Run' was to become a phenomenon in the road haulage industry, an image which it still holds today. This book is about the company founded by one of those men, from its fledgling days as Asian Transport to the thriving Astran Cargo Services Ltd that it is today. In this book Ashley Coghill documents the complete history of the company to date with the focus predominantly on the early days when the men were fighting for something and revelling in the adventure. These early long haul drivers would think nothing of a 10,000 mile round trip to Iran or the Arabian Gulf and being stranded at 6,000 feet on a mountain pass with temperatures below -40 was just all in a day's work. Ashley Coghill has an immense enthusiasm for his subject and has given his research total dedication. He has also tracked down past and present employees to gather first hand information which he has illustrated with over 300 carefully selected images. The end result is a detailed, comprehensive and fascinating account of an extraordinary company.




Sports Sponsorship


Book Description

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.




Hotel Scarface


Book Description

The wild, true story of the Mutiny, the hotel and club that embodied the decadence of Miami’s cocaine cowboys heyday—and an inspiration for the blockbuster film, Scarface... In the seventies, coke hit Miami with the full force of a hurricane, and no place attracted dealers and dopers like Coconut Grove’s Mutiny at Sailboat Bay. Hollywood royalty, rock stars, and models flocked to the hotel’s club to order bottle after bottle of Dom and to snort lines alongside narcos, hit men, and gunrunners, all while marathon orgies burned upstairs in elaborate fantasy suites. Amid the boatloads of powder and cash reigned the new kings of Miami: three waves of Cuban immigrants vying to dominate the trafficking of one of the most lucrative commodities ever known to man. But as the kilos—and bodies—began to pile up, the Mutiny became target number one for law enforcement. Based on exclusive interviews and never-before-seen documents, Hotel Scarface is a portrait of a city high on excess and greed, an extraordinary work of investigative journalism offering an unprecedented view of the rise and fall of cocaine—and the Mutiny—in Miami.




Flint Hills Cowboys


Book Description

The Flint Hills are America's last tallgrass prairie, a green enclave set in the midst of the farmland of eastern Kansas. Known as the home of the Big Beef Steer, these rugged hills have produced exemplary cowboys—both the ranch and rodeo varieties—whose hard work has given them plenty of material for equally good stories. Jim Hoy grew up in the Flint Hills on a ranch at Cassoday that's been in his family for five generations and boasts roots "as deep as those of bluestem grass in black-soil bottomland." He now draws on this area's rich cowboy lore—as well as on his own experience working cattle, breaking horses, and rodeoing—to write a folk history of the Flint Hills spanning a century and a half. Hoy blends history, folklore, and memoir to conjure for readers the tallgrass prairies of his boyhood in a book that richly recalls the ranching life and the people who lived it. Here are cowboys and outlaws, rodeo stars and runaway horses, ordinary folks and the stuff of legends. Hoy introduces readers to the likes of Lou Hart, a top hand with the Crocker Brothers from 1906 to1910, whose poetic paean to ranch life circulated orally for fifty years before seeing print. And he tracks down the legend of Bud Gillette, considered by his neighbors the world's fastest man until he fell in with an unscrupulous promoter. He even unravels the mystery of a lone grave supposed to be that of the first cowboy in the Flint Hills. Hoy also explains why a good horse makes up for having to work with exasperating cattle—and why not all horses are created (or trained) equal. And he traces Flint Hills cattle culture from the days of the trail drive through the railroad years to today's trucking era, with most railroad stockyards torn down and only one section house left standing. Writes Hoy, "I feed on the stories of the Hills and the characters who tell them as the cattle feed on the grasses." His love of the land shines throughout a book so real that readers will swear they hear the click of horseshoes on flint rock with every turn of the page.




International Sports Law and Business


Book Description

This comprehensive, three-volume set focuses on the legal and business aspects of sports in the United States and abroad. The authors have presented the subject matter from a practical and pragmatic perspective, yet with analytical precision and attention to fine points of detail. International Sports Law and Business is composed of five parts. Part I deals with the law and business of sports in the United States, with the primary emphasis on the legal aspects of professional sports. Part II deals with the internationalization of sports from various perspectives, principally North American team sports. Part III explores the law and business of sports in 18 non-U.S. jurisdictions andndash; subject matter hardly covered in other sources, if at all. Part IV treats the legal and, to some extent, business aspects of broadcasting and sports, both in the United States and in selected foreign jurisdictions. Part V focuses upon sports marketing in its various forms in the United States, as well as its international perspectives. This easy-to-read work is unmatched in that it covers subjects not addressed or only tangentially addressed in other works, presents insiders perspectives on the subject matter, and focuses extensively on international aspects of sports law and business in connection with many different subjects. Among its exhibits, International Sports Law and Business includes a World League of American Football Standard Player Contract form, a sample World League of American Football Acquisition and Operation Agreement, Statute of Court of Arbitration for Sport and Regulations. It also includes a comprehensive index. Its unique coverage and practical features make International Sports Law and Business a critical reference for agents, attorneys, and other practitioners involved in international sports law or handling a trust where one or more of the assets is sports-related, or considering expanding an existing practice area. Those involved in the study of sports law will also appreciate this high quality work.




Coca-Cola Socialism


Book Description

This book is about the process of Americanization of Yugoslav culture and everyday life during the sixties. After having fallen out of the Eastern bloc, Tito turned to American backing. In political spheres distance was carefully guarded, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive. For Titoist Yugoslavia this tactic turned out to be rewarding. It stabilised the regime internally and gave it an image of openness in foreign policy. The book addresses the link between cultural diplomacy, culture, consumer society and politics. The main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Vucetic explores how the Party used American culture in order to promote its own values and how life in this socialist and capitalist hybrid system looked like for ordinary people, living in a country with communist ideology wrapped in capitalist form. The book offers a careful reevaluation of the limits of appropriating the American dream. The analysis raises doubts toward both the uncritical celebration of Yugoslavia's openness and the exaggerated picture of its authoritarianism.