College Basketball Season Ticket


Book Description

Season Ticket uses engaging and informative storytelling to take readers into the past, present, and future of your favorite sports leagues. With chapters exploring historic moments, game-changing figures, today’s most exciting superstars, and other league dynamics, Season Ticket is your all access pass to sports!




Basketball Season Ticket


Book Description

With fans around the world, basketball is becoming the next global game. Take a front-row seat to everything that makes the NBA great in Basketball Season Ticket: The Ultimate Fan Guide.




Hot Tickets


Book Description

In 2010, University of Kansas officials were shocked to learn that the FBI and IRS were on campus investigating Rodney Jones, former head of the Athletics Ticket Office, for stealing Jayhawks basketball tickets and selling them to brokers. Investigators found that for more than five years Jones and a small ring of university officials had conspired to loot the university of $2 million in tickets, reselling them for $3-5 million. In what was perhaps the biggest scandal in college sports history, all seven members of the "Kansas Ticket Gang" pleaded guilty to RICO Act indictments. Five went to prison--two were given probation for turning state's evidence.




Moon Carolinas & Georgia


Book Description

Discover the Carolinas and Georgia with Moon Travel Guides From humming bluegrass and rolling mountains, to lazy beach towns and buzzing cities, get to know the heart of the South with Moon Carolinas & Georgia. Strategic itineraries for every timeline and budget, designed for road-trippers, history buffs, beach bums, hikers, and more Activities and ideas for every traveler: Drive past mountains and waterfalls on a Blue Ridge Parkway road trip, or go camping in the Smokies. Stroll the winding streets of historic Charleston, or admire antebellum architecture in Savannah. Watch the sun set over the boardwalk at Myrtle Beach, or relax on remote stretches of the Outer Banks. Set a tee time in Hilton Head, or bar-hop through downtown Atlanta. Visit celebrated Civil Rights landmarks, or tour the illuminating remnants of the Civil War. Catch a live bluegrass show while savoring a local brew, and find the local best spots for finger-lickin good barbecue Firsthand perspective from Savannah local and regional expert Jim Morekis Honest advice on when to go, where to stay, and how to get around Full-color photos and detailed, easy-to-use maps for navigating the three states independently Detailed and thorough information, including crucial background on culture and history, geography, and regional vernacular With Moon Carolinas & Georgia's practical tips, myriad activities, and local insight on the best things to do and see, you can plan your trip your way. Diving deeper into the cities? Try Moon Charleston & Savannah. Hitting the road? Check out Moon Blue Ridge Parkway Road Trip.




College Sports Traditions


Book Description

Every year since 1961, football and basketball players at Middlebury College in Vermont pick up their wheelchair-bound fan, Butch, and bring him to the stadium sidelines to watch their games. At John Brown University, the volleyball team distributes candy to fans before each match. For years, fans attending a University of Maryland football game rubbed the bronze statue of their terrapin mascot, Testudo. Traditions like these are visible statements of school loyalty, and they are part of why college sports are unforgettable. College Sports Traditions: Picking Up Butch, Silent Night, and Hundreds of Others details not only the well-known traditions of major universities, but also the obscure customs of smaller schools. Approximately 1,200 traditions are captured, covering almost every college sport. It depicts such traditions as The Ohio State University’s “Script Ohio,” University of Kansas’s “Waving the Wheat,” Linfield College’s “End Zone Couches,” and even a list of traditions that involve streaking. The wide variety of traditions covered in this book are grouped thematically, including: Before the game During the game After a score After the game Mascot traditions Preseason traditions Traditions probably not university sanctioned Rivalries Yells, cheers, and chants From the crazy and eccentric to the touching and meaningful, these traditions connect fans and athletes across generations. The first of its kind, this comprehensive volume encompasses hundreds of universities and colleges throughout the U.S. Featuring 75 photos that bring many of these events to life, College Sports Traditions will be an entertaining read for every sports fan.




Moon North Carolina


Book Description

From the Outer Banks to Asheville, discover the cities, waves, woods, and mountains of the Tar Heel State with Moon North Carolina. Inside you'll find: Flexible itineraries, including scenic drives along the Blue Ridge Parkway, a weekend in Great Smoky Mountains National Park, and getaways to Asheville, Raleigh-Durham, or Charlotte Strategic advice designed for hikers, beach-goers, foodies, and more Unique experiences and can't-miss highlights: Discover the top beaches in the Outer Banks for family fun, water sports, or quiet rest and relaxation. Hike through the tall pines of Appalachia past rushing streams and cascading waterfalls, or admire the antebellum architecture and lush gardens in Wilmington. Explore Asheville's top-notch breweries, world-class restaurants, and vibrant art scene, and sample North Carolina's tastiest, most authentic barbecue The best spots for outdoor sports and recreation, including hiking, rafting, golfing, and watching NASCAR races Expert tips from North Carolina local Jason Frye Honest advice on when to go, how to get around, and where to stay, from historic inns and beachside B&Bs to budget motels and campgrounds Full-color photos and detailed maps throughout Thorough information including background on the landscape, climate, wildlife, and local culture With Moon North Carolina's expert advice, myriad activities, and local insight on the best things to do and see, you can plan your trip your way. Focusing on the mountains? Check out Moon Asheville & the Great Smoky Mountains. Can't get enough of the beach? Try Moon Coastal Carolinas.




Sport Marketing


Book Description

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.




Corruption and Scandal in American Sports


Book Description

Scandals about cheating and corruption have dogged amateur and professional sports in the United States since the nation's earliest days. This work examines the most infamous and consequential of these controversies and scandals both on and off the field. Authoritative Individual essays tackle notorious events in popular American sports ranging from the 1919 Black Sox scandal to revelations of sign stealing by the Houston Astros throughout their 2020 championship season, with stops in between to survey horrific sex abuse scandals at Penn State, Baylor, and Michigan State; steroid and drug scandals that brought down once-admired athletes like Mark McGwire and Lance Armstrong; and cheating/betting controversies that tainted individual players (Pete Rose), teams (Boston College, New England Patriots), and entire leagues (including the Little League World Series in 2001). But this work does more than just recount these events; it will also examine the cultural and economic pressures and forces that contributed to these events, as well as the lessons learned and steps taken (if any) to enact reform and help the sport recover.




Economics of College Sports


Book Description

Operating behind a veil of amateurism, the NCAA and collegiate athletic departments oversee big business sports programs. These entities generate revenues comparable to professional sports, practice and play in facilities that rival those found in professional sports, and pay their top coaches salaries comparable to the salaries paid to coaches of professional sports teams. Athletes are courted with lavish stadiums, training facilities, and locker rooms. Customers are wooed with branded apparel, videos, logos, and advertisements. Business interests are captured with stadium billboards, electronic ads on scoreboards, sponsorship of bowl games, logos on uniforms, and exclusive apparel and equipment contracts. Where do, or should, these lucrative athletic ventures fit in the mission of higher education? To what extent is the central mission of creating an environment for learning and extending the frontiers of knowledge enhanced or limited by college sports? Are declarations by the NCAA to promote amateurism and competitive balance supportive of the university mission? Does the NCAA even follow its purported objectives? The Economics of College Sports contains both empirical and theoretical research to address these and related issues. Perhaps the most unique contributions focus on the interactions between legal and institutional aspects of the NCAA and their impact on the objectives and goals of university education; all of the contributions provide insights that will generate significant discussion about the policies necessary to sustain the vitality and integrity of the university education-sports coalition.




Determining a champion on the field


Book Description