Color for Impact


Book Description

Color for Impact deserves to be within reach of every editor and desktop publisher's computer. It encourages newcomers to think about colour in new ways and reminds experienced designers that colour can be a two-edged sword: it can as easily obscure a message as drive it home. In either case, by focusing on the message and the communication, rather than what Jan White calls the "decorative" aspects of colour, Color for Impact will help you to take advantage of the reduced costs and increased availability of colour at all levels. Contents: Getting the Best Out of Colour; Ten Commandments on Using Colour; Where to Use Colour; How Much Colour to Use; Copying Colour in Black-and-White; Making the Most of Colour; Which Colour to Choose; Combining Colours with Colours; Colour and Panels; Colour and Pictures; Colour and Type; How Words, Shape, Space, and Colour Produce Impact; Technicalities About Colour.




Black in White Space


Book Description

From the vital voice of Elijah Anderson, Black in White Space sheds fresh light on the dire persistence of racial discrimination in our country. A birder strolling in Central Park. A college student lounging on a university quad. Two men sitting in a coffee shop. Perfectly ordinary actions in ordinary settings—and yet, they sparked jarring and inflammatory responses that involved the police and attracted national media coverage. Why? In essence, Elijah Anderson would argue, because these were Black people existing in white spaces. In Black in White Space, Anderson brings his immense knowledge and ethnography to bear in this timely study of the racial barriers that are still firmly entrenched in our society at every class level. He focuses in on symbolic racism, a new form of racism in America caused by the stubbornly powerful stereotype of the ghetto embedded in the white imagination, which subconsciously connects all Black people with crime and poverty regardless of their social or economic position. White people typically avoid Black space, but Black people are required to navigate the “white space” as a condition of their existence. From Philadelphia street-corner conversations to Anderson’s own morning jogs through a Cape Cod vacation town, he probes a wealth of experiences to shed new light on how symbolic racism makes all Black people uniquely vulnerable to implicit bias in police stops and racial discrimination in our country. An unwavering truthteller in our national conversation on race, Anderson has shared intimate and sharp insights into Black life for decades. Vital and eye-opening, Black in White Space will be a must-read for anyone hoping to understand the lived realities of Black people and the structural underpinnings of racism in America.




March of the Pigments


Book Description

Take a colorful walk through human ingenuity. Humans have been unpacking the earth to use pigments since cavemen times. Starting out from surface pigments for cave paintings, we’ve dug deep for minerals, mined oceans for colors and exploited the world of plants and animals. Our accidental fumbles have given birth to a whole family of brilliant blues that grace our museums, mansions and motorcars. We’ve turned waste materials into a whole rainbow of tints and hues to color our clothes, our food and ourselves. With the snip of a genetic scissor, we’ve harnessed bacteria to gift us with “greener” blue jeans and dazzling dashikis. As the pigments march on into the future, who knows what new and exciting inventions will emerge? Mary Virginia Orna, a world-recognized expert on color, will lead you through an illuminating journey exploring the science behind pigments. Pausing for reflections en route to share stories around pigment use and discoveries informed by history, religion, sociology and human endeavour, this book will have you absorbing science and regaling tales. Jam packed with nuggets of information, March of the Pigments will have the curiously minded and the expert scientist turning pages to discover more.




Create Impact with Type, Image & Color


Book Description

Discover the secrets of communication for good graphic design Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design. Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication. Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.




The Science of Color


Book Description




Color Influencing Form (A Color Coursebook)


Book Description

'Color Influencing Form' offers a compact, comprehensive and inexpensive coursebook for the study of color in art and design. In 35,000 words it methodically covers all basic color theory for visual artists and designers, including relationships between light sources, surfaces and vision, visual illusions, and symbolic and functional aspects of color. It further proposes how color can be examined creatively in relation to the perception of form, including figure-ground division, contour, tone and texture, opacity and transparency, spatial ambiguity, and perspective of color, detail, size, and shape. Roy Osborne is an artist and author of books on color. He has lectured at over 200 colleges worldwide. In 2003 he received the Turner Medal of the Colour Group (Great Britain), and in 2019 received the Colour in Art, Design and Environment Medal of the International Colour Association.




Bright Earth


Book Description

From Egyptian wall paintings to the Venetian Renaissance, impressionism to digital images, Philip Ball tells the fascinating story of how art, chemistry, and technology have interacted throughout the ages to render the gorgeous hues we admire on our walls and in our museums. Finalist for the 2002 National Book Critics Circle Award.




Color in the Age of Impressionism


Book Description

This study analyzes the impact of color-making technologies on the visual culture of nineteenth-century France, from the early commercialization of synthetic dyes to the Lumière brothers’ perfection of the autochrome color photography process. Focusing on Impressionist art, Laura Anne Kalba examines the importance of dyes produced in the second half of the nineteenth century to the vision of artists such as Edgar Degas, Pierre-Auguste Renoir, and Claude Monet. The proliferation of vibrant new colors in France during this time challenged popular understandings of realism, abstraction, and fantasy in the realms of fine art and popular culture. More than simply adding a touch of spectacle to everyday life, Kalba shows, these bright, varied colors came to define the development of a consumer culture increasingly based on the sensual appeal of color. Impressionism—emerging at a time when inexpensively produced color functioned as one of the principal means by and through which people understood modes of visual perception and signification—mirrored and mediated this change, shaping the ways in which people made sense of both modern life and modern art. Demonstrating the central importance of color history and technologies to the study of visuality, Color in the Age of Impressionism adds a dynamic new layer to our understanding of visual and material culture.







The Color of Success


Book Description

The Color of Success tells of the astonishing transformation of Asians in the United States from the "yellow peril" to "model minorities"--peoples distinct from the white majority but lauded as well-assimilated, upwardly mobile, and exemplars of traditional family values--in the middle decades of the twentieth century. As Ellen Wu shows, liberals argued for the acceptance of these immigrant communities into the national fold, charging that the failure of America to live in accordance with its democratic ideals endangered the country's aspirations to world leadership. Weaving together myriad perspectives, Wu provides an unprecedented view of racial reform and the contradictions of national belonging in the civil rights era. She highlights the contests for power and authority within Japanese and Chinese America alongside the designs of those external to these populations, including government officials, social scientists, journalists, and others. And she demonstrates that the invention of the model minority took place in multiple arenas, such as battles over zoot suiters leaving wartime internment camps, the juvenile delinquency panic of the 1950s, Hawaii statehood, and the African American freedom movement. Together, these illuminate the impact of foreign relations on the domestic racial order and how the nation accepted Asians as legitimate citizens while continuing to perceive them as indelible outsiders. By charting the emergence of the model minority stereotype, The Color of Success reveals that this far-reaching, politically charged process continues to have profound implications for how Americans understand race, opportunity, and nationhood.