Color Harmony: Packaging


Book Description

Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.




Color Harmony: Packaging


Book Description

Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.




Color Harmony


Book Description

Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.




Mastering Color Harmony: let you experience the wonders of different color collision


Book Description

"Mastering Color Harmony: let you experience the wonders of different color collision" is an in-depth and practical exploration of the art and science of color matching. This book serves as a valuable resource for anyone interested in understanding and applying color effectively in various fields, including design, fashion, film, and more. The book begins by providing a historical context of color theory, tracing its evolution and significance over the years. It then delves into the fundamental aspects of color, including hue, saturation, and value, explaining how these elements impact visual perception and emotion. Readers will gain a comprehensive understanding of color systems such as RGB, CMYK, Pantone, and Lab Color Space, along with their applications in different industries. The book explores the nuances of color harmony, discussing complementary, analogous, triadic, and split-complementary schemes, and how they can be used to create visually pleasing compositions. Moreover, the book examines the role of color contrast, exploring the interplay between light and dark, warm and cool, and saturation contrasts. It also explores the effective use of neutrals, black, and white in creating balance and emphasis in design. The book delves into the practical applications of color matching in various fields. It explores how color influences human perception and emotion, and how it can be leveraged in graphic design, web, and app design, interior design, product design, textiles, and personal fashion. Through case studies and real-world examples, readers will gain insights into successful color matching techniques and strategies. Throughout the book, readers will find a glossary of color matching terms, additional resources for further reading, and acknowledgments for the individuals and organizations that have contributed to its creation. "Mastering Color Harmony: let you experience the wonders of different color collision" is an essential resource for designers, artists, marketers, and anyone seeking to harness the power of color in their creative endeavors. With its practical insights, case studies, and comprehensive coverage, this book equips readers with the knowledge and skills to achieve striking and harmonious color combinations across various mediums and industries.




Choosing Color for Logos and Packaging


Book Description

"Choosing Color for Logos and Packaging" is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with elements such as typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly.




Packaging for Nonthermal Processing of Food


Book Description

A comprehensive review of the many new developments in the growing food processing and packaging field Revised and updated for the first time in a decade, this book discusses packaging implications for recent nonthermal processing technologies and mild food preservation such as high pressure processing, irradiation, pulsed electric fields, microwave sterilization, and other hurdle technologies. It reviews typical nonthermal processes, the characteristics of food products after nonthermal treatments, and packaging parameters to preserve the quality and enhance the safety of the products. In addition, the critical role played by packaging materials during the development of a new nonthermal processed product, and how the package is used to make the product attractive to consumers, is discussed. Packaging for Nonthermal Processing of Food, Second Edition provides up to date assessments of consumer attitudes to nonthermal processes and novel packaging (both in the U.S. and Europe). It offers a brand new chapter covering smart packaging, including thermal, microbial, chemical, and light sensing biosensors, radio frequency identification systems, and self-heating and cooling packaging. There is also a new chapter providing an overview of packaging laws and regulations in the United States and Europe. Covers the packaging types required for all major nonthermal technologies, including high pressure processing, pulsed electric field, irradiation, ohmic heating, and others Features a brand new chapter on smart packaging, including biosensors (thermal-, microbial-, chemical- and light-sensing), radio frequency identification systems, and self-heating and cooling packaging Additional chapters look at the current regulatory scene in the U.S. and Europe, as well as consumer attitudes to these novel technologies Editors and contributors bring a valuable mix of industry and research experience Packaging for Nonthermal Processing of Food, Second Edition offers many benefits to the food industry by providing practical information on the relationship between new processes and packaging materials, to academia as a source of fundamental knowledge about packaging science, and to regulatory agencies as an avenue for acquiring a deeper understanding of the packaging requirements for new processes.




Color in Modern Packaging


Book Description




Color Harmony Packaging


Book Description




Containers and Packaging


Book Description