Combined Effect Strategy and Influence


Book Description

Offering a competitive strategy to defeat authoritarians' all-domain warfare, this book suggests a new combined effects and influence framework for democracies to employ before deterrence fails. Breaking new ground in this comprehensive study, retired Brigadier General Thomas A. Drohan reforms an entrenched legacy concept-coercive compellence and deterrence. The book's framework synthesizes brute force, coercion, combined arms, and concepts of operations into combined effects and concepts of influence, including narrative warfare with cognitive exploits. The survey of competitive strategy at the beginning of the book spans a time frame from the thinking of ancient civilizations all the way to artificial intelligence, providing broad historical context for this model. The contemporary cases that test the model focus on complex competition and confrontation during the past 75 years. Combined Effect Strategy and Influence is unique in its critique of democracies' dominant paradigm of international security and its broad, specific framework ready for strategists, analysts, planners, and operators to apply to current threats. Students, researchers, and any leader interested in developing superior strategy will value the book's insights on gaining an advantage against emerging threats.




Combined Effect Strategy and Influence


Book Description

Offering a competitive strategy to defeat authoritarians' all-domain warfare, this book suggests a new combined effects and influence framework for democracies to employ before deterrence fails. Breaking new ground in this comprehensive study, retired Brigadier General Thomas A. Drohan reforms an entrenched legacy concept-coercive compellence and deterrence. The book's framework synthesizes brute force, coercion, combined arms, and concepts of operations into combined effects and concepts of influence, including narrative warfare with cognitive exploits. The survey of competitive strategy at the beginning of the book spans a time frame from the thinking of ancient civilizations all the way to artificial intelligence, providing broad historical context for this model. The contemporary cases that test the model focus on complex competition and confrontation during the past 75 years. Combined Effect Strategy and Influence is unique in its critique of democracies' dominant paradigm of international security and its broad, specific framework ready for strategists, analysts, planners, and operators to apply to current threats. Students, researchers, and any leader interested in developing superior strategy will value the book's insights on gaining an advantage against emerging threats.




Combined Effect Strategy and Influence


Book Description

Offering a competitive strategy to defeat authoritarians' all-domain warfare, this book suggests a new combined effects and influence framework for democracies to employ before deterrence fails. Breaking new ground in this comprehensive study, retired Brigadier General Thomas A. Drohan reforms an entrenched legacy concept-coercive compellence and deterrence. The book's framework synthesizes brute force, coercion, combined arms, and concepts of operations into combined effects and concepts of influence, including narrative warfare with cognitive exploits. The survey of competitive strategy at the beginning of the book spans a time frame from the thinking of ancient civilizations all the way to artificial intelligence, providing broad historical context for this model. The contemporary cases that test the model focus on complex competition and confrontation during the past 75 years. Combined Effect Strategy and Influence is unique in its critique of democracies' dominant paradigm of international security and its broad, specific framework ready for strategists, analysts, planners, and operators to apply to current threats. Students, researchers, and any leader interested in developing superior strategy will value the book's insights on gaining an advantage against emerging threats.




A New Strategy for Complex Warfare: Combined Effects in East Asia


Book Description

This book develops new theory for superior strategy in complex warfare. The approach is comprehensive and practical, and it is applied to three contemporary security crises involving the United States, China, the Koreas, and Japan. Beginning with existing theories on strategy and culture, a new interpretation of "combined effects strategy" is introduced based on research and years of experience. Drawing from security theory and military doctrine, combined effects strategy is presented as a comprehensive process that subsumes the prevailing paradigm of combined arms. The entire book is written using the language of combined effects theory developed in the first chapter. Extensive use of symbols, text boxes, and charts orients the reader on combined effects in the three cases that follow. Unlike previous works, this study considers security culture as a way to understand warfare conceived and waged broadly: patterns of confrontation and cooperation, threat perception and assessment, and strategic effectiveness. Also for the first time, contemporary crises detail the interaction of strategies operating as lines of effect which when combined, create powerful synergies. A summary analysis of each case develops implications for future strategy. The concluding chapter is unique in its discussion of the influence of security culture on operational concepts, when lines of effect combine, and how security culture informs combined effects strategy, particularly for the United States. This is an important book for students, faculty, policy makers and practitioners with interests in strategy, global and US national security, defense policy, Asian regional security, Asian studies, military culture, military effectiveness, the future of warfare, and foreign policy. This book is in the Rapid Communications in Conflict and Security (RCCS) Series (General Editor: Geoffrey R.H. Burn).










Social Research; Strategy and Tactics


Book Description

Monograph on research methods in social research - includes definitions and theoretical concepts and covers experimental techniques (use of documentation, interviews, simulation, surveys, questionnaires, etc.) and their mathematical formulation. Statistical tables and bibliography at the end of chapters.




Influence Marketing


Book Description

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com




Dissertation Abstracts International


Book Description

Abstracts of dissertations available on microfilm or as xerographic reproductions.




Civil Wars and Foreign Powers


Book Description

Explores how outside intervention affects the course of civil wars