The New Public Diplomacy Imperative


Book Description

This paper takes a look at the strategic necessity for strong American public diplomacy. Author Matthew Wallin examines many of the issues in contemporary public diplomacy, and recommends best practices for policy makers and public diplomacy practitioners. This white paper also provides case studies, as well as insight and guidance to strengthen the effectiveness of American messaging overseas. Public Diplomacy is a vital element of national security which requires strategic long-term planning. Listening to foreign publics allows the U.S. to craft policy and messaging that better achieves strategic objectives. Communicators must be credible to the target audience. Messaging loses credibility if actions are not taken to provide support. Failure to support communication with policy results in an erosion of trust. Appropriate metrics must be developed to measure program effectiveness. In order to maximize the effectiveness of public diplomacy, the U.S. must first and foremost strengthen the quality of its narrative and strategic messaging. Digital communication does not substitute other effective mediums. A variety of mediums must often be used to achieve desired results.




U. S. Public Diplomacy


Book Description

Public diplomacy describes a government¿s efforts to conduct foreign policy and promote national interests through direct outreach and commun. with the population of a foreign country. Activities include providing info. to foreign publics through broadcast and Internet media and at libraries and other outreach facilities in foreign countries; conducting cultural diplomacy, such as art exhibits and music performances; and admin. internat. educational and professional exchange programs. This report discusses the issues concerning U.S. public diplomacy. Determining levels of public diplomacy funding. Establishing capabilities to improve monitoring and assessment of public diplomacy activities. Charts and tables.




Public Diplomacy


Book Description

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.







Practicing Public Diplomacy


Book Description

There is much discussion these days about public diplomacy—communicating directly with the people of other countries rather than through their diplomats—but little information about what it actually entails. This book does exactly that by detailing the doings of a US Foreign Service cultural officer in five hot spots of the Cold War - Germany, Laos, Poland, Austria, and the Soviet Union - as well as service in Washington DC with the State Department, the Helsinki Commission of the US Congress, and the National Endowment for Democracy. Part history, part memoir, it takes readers into the trenches of the Cold War and demonstrates what public diplomacy can do. It also provides examples of what could be done today in countries where anti-Americanism runs high.




The New Public Diplomacy


Book Description

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.




Weapons of Mass Persuasion


Book Description

These collected essays apply human communication concepts and theories to the communication problems encountered by nations, communities, and individuals to move beyond critique of the failed U.S. communication campaigns and strategies in the war on terror.




Diplomatic Security: State Should Enhance Its Management of Transportation-Related Risks to Overseas U.S. Personnel


Book Description

Is the State Department doing enough to keep U.S. personnel safe? U.S. personnel overseas can be targets of terrorism, violence, and crime—particularly while in transit. From 1998 to 2015, State Department personnel were attacked more than 100 times while traveling outside of embassy compounds, with many of the worst attacks occurring while victims were in motorcades, official vehicles, or other forms of transportation. The Department of State has taken steps to protect personnel in transit, but we found opportunities to enhance transportation policies, training, and communications, and made multiple recommendations to that end. What GAO Found The Department of State (State) has established policies related to transportation security for overseas U.S. personnel, but gaps exist in guidance and monitoring. GAO reviewed 26 posts and found that all 26 had issued transportation security and travel notification policies. However, policies at 22 of the 26 posts lacked elements required by State, due in part to fragmented implementation guidance on what such policies should include. State also lacks a clear armored vehicle policy for overseas posts and procedures for monitoring if posts are assessing their armored vehicle needs at least annually as required by State. These gaps limit State's ability to ensure that posts develop clear policies that are consistent with State's requirements and that vehicle needs for secure transit are met. While State provides several types of training related to overseas transportation security, weaknesses exist in post-specific refresher training. Regional security officers (RSO) receive required training related to transportation security in special agent courses, and nonsecurity staff reported receiving relevant training before departing for posts—including on topics such as defensive driving and the importance of taking personal responsibility for one's security—as well as new arrival briefings at posts. At most of the 9 posts GAO visited, however, staff had difficulty remembering key details covered in new arrival briefings or described the one-time briefings as inadequate. State's requirements for providing refresher briefings are unclear, potentially putting staff at greater risk. State uses various systems at overseas posts to communicate time-sensitive information related to transportation security, but several factors hinder its efforts. RSOs and other post officials are responsible for communicating threat information to post personnel. However, at 4 of the 9 posts it visited, GAO learned of instances in which staff did not receive important threat information in a timely manner for various reasons. In one case, this resulted in an embassy vehicle being attacked with rocks and seriously damaged while traveling through a prohibited area. In addition, while all 9 of the posts GAO visited require that personnel notify the RSO before traveling to certain locations, personnel at more than half of the 9 posts said they were unaware of these requirements or had difficulty accessing required travel notification systems. Timely communication is critical for managing transportation security risks, and failure to communicate important transportation-related information and receive such information promptly could leave overseas personnel facing avoidable security risks. Why GAO Did This Study U.S. diplomatic personnel posted overseas continue to face threats to their security. According to State, personnel and their families are particularly vulnerable when traveling outside the relative security of diplomatic work facilities or residences. In many serious or fatal attacks on U.S. personnel over the last three decades, victims were targeted while in motorcades, official vehicles, or otherwise in transit. GAO was asked to review how State manages transportation-related security risks to U.S. diplomatic personnel overseas. For this report, GAO evaluated the extent to which State, with regard to transportation security at overseas posts, has (1) established policies, guidance, and monitoring; (2) provided personnel with training; and (3) communicated time-sensitive information. GAO reviewed agency documents and met with key officials in Washington, D.C. GAO also reviewed policies from a judgmental sample of 26 posts—primarily higher-threat, higher-risk locations—and conducted fieldwork and met with officials at 9 of these posts. This is the public version of a sensitive but unclassified report issued in September 2016. What GAO Recommends GAO is making eight recommendations in this report to help State improve its management of transportation-related security risks by enhancing associated policies, guidance, and monitoring; clarifying its requirements for refresher briefings; and better communicating time-sensitive information. State agreed to take steps for all but one recommendation—the need to clarify its requirements for refresher briefings. GAO continues to believe this is needed as discussed in the report.




The Handbook of Communication and Security


Book Description

The Handbook of Communication and Security provides a comprehensive collection and synthesis of communication scholarship that engages security at multiple levels, including theoretical vs. practical, international vs. domestic, and public vs. private. The handbook includes chapters that leverage communication-based concepts and theories to illuminate and influence contemporary security conditions. Collectively, these chapters foreground and analyze the role of communication in shaping the economic, technological, and cultural contexts of security in the 21st century. This book is ideal for advanced undergraduate and postgraduate students and scholars in the numerous subfields of communication and security studies.