Communication and Content


Book Description

Communication and content presents a comprehensive and foundational account of meaning based on new versions of situation theory and game theory. The literal and implied meanings of an utterance are derived from first principles assuming little more than the partial rationality of interacting agents. New analyses of a number of diverse phenomena – a wide notion of ambiguity and content encompassing phonetics, syntax, semantics, pragmatics, and beyond, vagueness, convention and conventional meaning, indeterminacy, universality, the role of truth in communication, semantic change, translation, Frege’s puzzle of informative identities – are developed. Communication, speaker meaning, and reference are defined. Frege’s context and compositional principles are generalized and reconciled in a fixed-point principle, and a detailed critique of Grice, several aspects of Lewis, and some aspects of the Romantic conception of meaning are offered. Connections with other branches of linguistics, especially psycholinguistics, sociolinguistics, historical linguistics, and natural language processing, are explored. The book will be of interest to scholars in philosophy, linguistics, artificial intelligence, and cognitive science. It should also interest readers in related fields like literary and cultural theory and the social sciences. "This book is the culmination of Prashant Parikh's long and deep work on fundamental questions of language and how they can be illuminated by game-theoretic analysis." — Roger Myerson, 2007 Nobel Laureate in Economics, University of Chicago "Prashant Parikh has, over the years, accumulated a substantial and impressive body of work on the nature of language, deploying the resources of game theory. Communication and content is a vastly ambitious culmination of this lifelong pursuit. It covers a tremendously wide range of themes and critically discusses an enormous range of writing on those themes from diverse intellectual traditions, as it systematically develops a game-theoretic account of content in the communicative contexts in which human linguistic capacities are employed, eschewing standard distinctions between semantics and pragmatics, and offering instead a highly integrated elaboration of the slogan “meaning is use”. It is a work that is at once creative yet conscientious, bold yet rigorously technical, systematic yet sensitive to contingency and context. It will abundantly reward close study." — Akeel Bilgrami, Sidney Morgenbesser Professor of Philosophy, Columbia University "Prashant Parikh has made fundamental contributions to the game-theoretic analysis of linguistic meaning. Communication and content summarizes and extends this important work, offering a truly novel approach to the strategic foundations of meaning. This approach finds a way out of the prison of methodological solipsism and opens up the study of linguistic meaning to scientific study." — Robin Clark, Linguistics, University of Pennsylvania "A pioneering attempt to work out things like literal meaning, modulation, enrichment, implicature, etc. in mathematical detail within a game-theoretic framework." — François Recanati, Chair, Philosophy of Language and Mind, Collège de France "Communication and content is the crowning achievement of a long line of research pioneered by Prashant Parikh. In this groundbreaking work Parikh introduces a fresh perspective on natural language pragmatics, by making a creative tie with game theory. Clearly written, Communication and content weaves together semantics, game theory, and situation theory to create a thought-provoking picture of natural language pragmatics. Every modern AI researcher interested in the foundations of natural language pragmatics owes it to him- or herself to become familiar with this picture." — Yoav Shoham, Computer Science Department, Stanford University







Analyzing Media Messages


Book Description

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.




Content and Complexity


Book Description

Information design is an emerging area in technical communication, garnering increased attention in recent times as more information is presented through both old and new media. In this volume, editors Michael J. Albers and Beth Mazur bring together scholars and practitioners to explore the issues facing those in this exciting new field. Treating information as it applies to technical communication, with a special emphasis on computer-centric industries, this volume delves into the role of information design in assisting with concepts, such as usability, documenting procedures, and designing for users. Influential members in the technical communication field examine such issues as the application of information design in structuring technical material; innovative ways of integrating information design within development methodologies and social aspects of the workplace; and theoretical approaches that include a practical application of information design, emphasizing the intersection of information design theories and workplace reality. This collection approaches information design from the language-based technical communication side, emphasizing the role of content as it relates to complexity in information design. As such, it treats as paramount the rhetorical and contextual strategies required for the effective design and transmission of information. Content and Complexity: Information Design in Technical Communication explores both theoretical perspectives, as well as the practicalities of information design in areas relevant to technical communicators. This integration of theoretical and applied components make it a practical resource for students, educators, academic researchers, and practitioners in the technical communication and information design fields.




Between Communication and Information


Book Description

The current popularity of such phrases as "information age" and 'information society" suggests thatlinks between information,communication, and: behavior have become closer and more complex in a technology-dominated culture. Social scientists have adopted an integrated approach to these concepts, opening up new theoretical perspectives on the media, social psychology, personal relationships, group process, international diplomacy, and consumer behavior. Between Communication and Information maps out a richly interdisciplinary approach to this development, offering innovative research and advancing our understanding of integrative frameworks.This fourth volume in the series reflects recently established lines of research as well as the continuing interest in basic areas of communications theory and practice. In Part I contributors explore the junction between communication and information from various theoretical perspectives, delving into the multilayered relationship between the two phenomena. Cross-disciplinary approaches in the fields of etymology and library science are presented in the second section. Part III. brings together case studies that examine the interaction of information and communication at individual and group levels; information exchanges between doctors and patients, children and computers, journalists and electronic news sources are analyzed in depth. The concluding segment focuses on large social contexts in which the interaction of communication and information affects the evolution of institutions and culture.Between Information and Communication both extends and challenges current thinking on the mutually supporting interplay of information and human behavior. It will be of interest to sociologists, media analysts, and communication specialists.




Marketing Communications


Book Description

This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.




Information, Communication, and Space Technology


Book Description

Many books have covered the rapidly evolving fields of information and communication technology (ICT) and space technology separately. However, no single book has ever focused on how the integration of these two areas is creating a stronger platform for various scientific advancements—including some research work that cannot be performed on Earth. To fill the void, Information, Communication, and Space Technology provides a novel illustration of that connection. Dividing content into sections that cover ICT, existing and future space technologies, and satellites, the author demonstrates the individual and combined power of each of these parts of the overall system. He explores how the combination of concepts from each of these interrelated fields is creating massive potential for broader advances in areas such as robotics, communications, navigation, agriculture, health care, and nanotechnology. The book introduces particular potential innovations, including "rocket-less" spacecraft launches, and development of a global system to balance energy distribution by using satellites that would collect solar energy and transmit it via microwave beams to different locations around the world. Equally useful to students and professionals, this work is a culmination of the domestic and international experience that the author has acquired throughout more than three decades as an instructor and researcher. Emphasizing the strong need to incorporate ICT and space technology into the general university curriculum, the book starts with basic explanations of key concepts and theories, building toward more concrete, application-oriented examples that reveal the importance and impact of new technologies. This includes coverage of how satellites transfer voice, video, and other data across continents, as well as techniques used to obtain very-high-resolution images from space for use in agricultural and environmental sciences.This timely work employs a logical, practically structured approach that will help readers to better understand existing and emerging ICT and space technologies, including the most recent developments and achievements in the field.




Accessing and Browsing Information and Communication


Book Description

Contends that accessing and browsing information and communication are multidimensional and consequential aspects of the information user's entire experience and of general human behaviour. Focuses on the "information seeking" process of library or internet users, in consumer and audience research, and elsewhere. Examines the taxonomy of browsing and presents a model of the browsing process.




Congressional Communication


Book Description

"Lipinski's impressive analysis of members' communications with constituents yields major insights about partisanship, effects on reelection prospects, and constituent evaluations." --Bruce Oppenheimer, Vanderbilt University "The communication between representatives and their constituents is where election strategy and policy explanations are merged and, until now, we have had only anecdotal evidence. Lipinski's book sheds light on this important part of American political life." --David Brady, Stanford University Congressional Communication challenges the notion that legislators "run against Congress" by routinely denigrating the institution. Using a unique, systematic analysis of the communication from members of Congress to their constituents over a five-year period, Daniel Lipinski challenges this notion, demonstrating key partisan differences in representatives' portrayals of congressional activities. While members of the majority party tend to report that the institution-and, hence, their party-is performing well, members of the minority party are more likely to accuse Congress of doing a poor job. The findings in Congressional Communication offer the first strong empirical evidence from the electoral arena in support of controversial party government theories. Moving beyond previous studies that look only at legislators' messages, Lipinski's research also reveals the effects of these politically strategic claims on voters, whose interpretations don't necessarily bear out the legislators' intended effects. Daniel Lipinski is Assistant Professor of Political Science at the University of Tennessee.




Teaching Content Management in Technical and Professional Communication


Book Description

This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.