Book Description

Academic Paper from the year 2019 in the subject Business economics - Corporate communication, grade: 70, , language: English, abstract: This paper covers all the essential basics of corporate communications, including the relationship between corporate communications and corporate branding, the evaluation of communication channels and a stakeholder analysis. The purpose of corporate communications is to allow a company or organisation to communicate both profitably and effectively. A company depends largely on its relations with its stakeholders - clients, community, employees, suppliers etc - in order to realize its objectives. Corporate communications is used to motivate and inform employees and stakeholders and is a tool used to persuade and lead customers. It is there to provide public information, be a press agentry and create two-ways asymmetric to enhance the understanding of stakeholders. Corporate communications is used as a tool for Public Relations as it involves constructing relations with consumers and responding to their inquiries. The company’s website, email and social media presence allows customers to engage and the company can thus monitor and respond to stakeholder interactions. All of these two-way interactions must be done timeously in order to be effective and to reinforce the public image created by the company. It is used to create channels between the different authority levels of a corporation, which is essential for the success and growth of a business: top managers need to be aware of every aspect of their company and lower staff are going to work harder if they feel their ideas and grievances are being heard. Depending on how well a company communicates its vision and strategy with its resource holders, determines the success of its efforts to influence context and reputation about the company and how it functions. Therefore, corporate communications is a key tool in allowing effective and timely distribution of information between the different staff levels of the company, the general public and stakeholders.