Book Description
Communication Planning Revisited
Author : Alan Hancock
Publisher :
Page : 232 pages
File Size : 23,63 MB
Release : 1992
Category : Language Arts & Disciplines
ISBN :
Communication Planning Revisited
Author : Sherry Devereaux Ferguson
Publisher : SAGE
Page : 276 pages
File Size : 13,18 MB
Release : 1999-08-03
Category : Language Arts & Disciplines
ISBN : 0761913149
"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Author : James Pipkin
Publisher :
Page : 126 pages
File Size : 10,46 MB
Release : 1998
Category : Forest policy
ISBN :
Author : Kanwar B. Mathur
Publisher : Allied Publishers
Page : 116 pages
File Size : 32,7 MB
Release : 1993
Category : Communication
ISBN : 9788170231837
Author : John Middleton
Publisher :
Page : 100 pages
File Size : 10,51 MB
Release : 1980
Category : Communication planning
ISBN :
Author : John Middleton
Publisher :
Page : 330 pages
File Size : 21,62 MB
Release : 1980
Category : Language Arts & Disciplines
ISBN :
Author : Jon Steel
Publisher : John Wiley & Sons
Page : 330 pages
File Size : 35,11 MB
Release : 1998-03-13
Category : Business & Economics
ISBN :
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author : Unesco Publishing
Publisher :
Page : 140 pages
File Size : 38,37 MB
Release : 2004
Category : International agency publications
ISBN :
Author : Juana I. Marín Arrese
Publisher : John Benjamins Publishing Company
Page : 328 pages
File Size : 18,71 MB
Release : 2017-03-21
Category : Language Arts & Disciplines
ISBN : 902726614X
Evidentiality Revisited focuses on semantic-pragmatic based frameworks for the study of evidentials and evidential strategies in European languages (Dutch, English, French, German, Italian, Lithuanian, Portuguese, Russian and Spanish). The book also presents discourse-pragmatic studies, with special emphasis on the use of evidential and epistemic expressions as resources for stancetaking in discourse. The volume addresses issues such as the relationship between the conceptual domains of evidentiality and epistemic modality, the role of evidential and epistemic resources in modelling stancetaking, the expression of speaker commitment to the validity status of the information, and the discourse-pragmatic variation of evidentiality and epistemic modality in discourse domains and genres. The volume offers a collection of contributions in which cross-linguistic studies and corpus-based studies contribute to provide further insights into a usage-based account of linguistic reality.
Author : Peter Trim
Publisher : Routledge
Page : 321 pages
File Size : 10,75 MB
Release : 2016-05-13
Category : Business & Economics
ISBN : 1317155254
Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, systems and procedures that make the organization better able to withstand the increasingly sophisticated forms of cyber attack. The book includes a sequence-of-events model; an organizational governance framework; a business continuity management planning framework; a multi-cultural communication model; a cyber security management model and strategic management framework; an integrated governance mechanism; an integrated resilience management model; an integrated management model and system; a communication risk management strategy; and recommendations for counteracting a range of cyber threats. Cyber Security Management: A Governance, Risk and Compliance Framework simplifies complex material and provides a multi-disciplinary perspective and an explanation and interpretation of how managers can manage cyber threats in a pro-active manner and work towards counteracting cyber threats both now and in the future.