Communication Policy and Planning Principles
Author : Kanwar B. Mathur
Publisher : Allied Publishers
Page : 116 pages
File Size : 20,20 MB
Release : 1993
Category : Communication
ISBN : 9788170231837
Author : Kanwar B. Mathur
Publisher : Allied Publishers
Page : 116 pages
File Size : 20,20 MB
Release : 1993
Category : Communication
ISBN : 9788170231837
Author : Alan Hancock
Publisher :
Page : 232 pages
File Size : 34,70 MB
Release : 1992
Category : Language Arts & Disciplines
ISBN :
Communication Planning Revisited
Author : Sherry Devereaux Ferguson
Publisher : SAGE Publications
Page : 276 pages
File Size : 14,62 MB
Release : 1999-08-03
Category : Language Arts & Disciplines
ISBN : 1506314082
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Author : Kanwar Bahadur Mathur
Publisher : Allied Publishers
Page : 200 pages
File Size : 24,28 MB
Release : 2005
Category : Communication policy
ISBN : 9788177648775
Author : John A. R. Lee
Publisher :
Page : 68 pages
File Size : 25,92 MB
Release : 1976
Category : Language Arts & Disciplines
ISBN :
Author : Gerald E. Klonglan
Publisher :
Page : 80 pages
File Size : 35,40 MB
Release : 1984
Category : Language Arts & Disciplines
ISBN :
Author : Derina Holtzhausen
Publisher : Routledge
Page : 362 pages
File Size : 36,83 MB
Release : 2021-07-08
Category : Business & Economics
ISBN : 1000398404
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Author : Alan Hancock
Publisher :
Page : 208 pages
File Size : 43,87 MB
Release : 1981
Category : Language Arts & Disciplines
ISBN :
Author : James Mahoney
Publisher :
Page : 320 pages
File Size : 24,63 MB
Release : 2016-09-15
Category : Business communication
ISBN : 9780190303761
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
Author : Majid Tehranian
Publisher : Routledge
Page : 301 pages
File Size : 14,93 MB
Release : 2015-10-23
Category : Social Science
ISBN : 1317367103
Originally published in 1977. Covering a wide international field and with the emphasis on communications in developing countries, this book contains chapters by eminent contributors looking at questions of policy, governance and planning in the field of mass communications. It also considers the role of the media in national development, multi-media education and critical theoretical issues bearing on the impact of modernization on traditional cultures. A few selected countries are discussed in detail – Iran, Brazil, India and the People’s Republic of Benin (then Dahomey) as well as the results of an international survey on the future of broadcasting. The book made recommendations for administrative reorganizations, network expansions and research requirements, some of which were implemented shortly afterwards.