Communication Strategy and Outreach Plan
Author : California Integrated Waste Management Board
Publisher :
Page : 22 pages
File Size : 25,69 MB
Release : 2003
Category : Consumer education
ISBN :
Strategic Communications for Nonprofit Organizations
Author : Sally J. Patterson
Publisher : John Wiley & Sons
Page : 292 pages
File Size : 12,70 MB
Release : 2009-02-10
Category : Business & Economics
ISBN : 0470442719
Book Description
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
National Outreach Strategy
Author : U.S. Fish and Wildlife Service
Publisher :
Page : 32 pages
File Size : 11,68 MB
Release : 1997
Category : Animals
ISBN :
Book Description
The IMF's Communication Strategy
Author : International Monetary Fund. External Relations Dept.
Publisher : International Monetary Fund
Page : 32 pages
File Size : 36,56 MB
Release : 2007-05-29
Category : Business & Economics
ISBN : 1498333559
Book Description
The strategy proposed in this paper seeks to build understanding and support for the IMF’s reform agenda as outlined in the IMF's Medium-Term Strategy, further integrate communications with operations, raise the impact of communication tools, and rebalance outreach efforts.
Building Community Engagement and Outreach in Libraries
Author : Kathryn Moore Crowe
Publisher : Emerald Group Publishing
Page : 130 pages
File Size : 47,78 MB
Release : 2022-07-07
Category : Language Arts & Disciplines
ISBN : 1803823690
Book Description
An important addition to the research on how libraries can work with their communities to provide critical services and resources. Providing valuable insights about the diverse ways that outreach can be accomplished within and through communities, this volume serves as a significant resource for library managers, staff and their partners.
Strategic Communications for Nonprofits
Author : Kathy Bonk
Publisher : Jossey-Bass
Page : 225 pages
File Size : 27,86 MB
Release : 2008-08-20
Category : Business & Economics
ISBN : 0470385928
Book Description
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
Communication Planning
Author : Sherry Devereaux Ferguson
Publisher : SAGE
Page : 276 pages
File Size : 10,9 MB
Release : 1999-08-03
Category : Language Arts & Disciplines
ISBN : 0761913149
Book Description
"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Communication Strategy
Author :
Publisher :
Page : 32 pages
File Size : 20,7 MB
Release : 2014
Category : Communication policy
ISBN :
Book Description
Strategic Communication for Organizations
Author : Sara LaBelle
Publisher : University of California Press
Page : 367 pages
File Size : 34,44 MB
Release : 2020-02-11
Category : Language Arts & Disciplines
ISBN : 0520298527
Book Description
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
The Communication Strategy Handbook
Author : Betteke van Ruler
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 14,55 MB
Release : 2019
Category : Communication in management
ISBN : 9781433156571
Book Description
Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.
