Community management en una semana


Book Description

El Community Management es una disciplina que va tomando cada vez más importancia en nuestra sociedad, tanto por su estrecha relación con Internet, como por los beneficios que reporta incluir estrategias de Social Media en una empresa. Está claro que no es posible convertirse en Community Manager en tan sólo una semana; es tan sólo el título de esta colección, ya que se trata de una profesión compleja que requiere de mucha formación y experiencia; pero sí que es posible pasar una semana analizando el contenido de este libro, aprendiendo de su lectura y luego poner en práctica sus consejos para ir “asfaltando” la vía, y con el tiempo, poder convertirte en un verdadero profesional del Social Media. En un futuro cercano, todas las organizaciones necesitarán de los servicios de un Community Manager. Este libro te proporciona las claves para iniciarte en esta nueva profesión y para entender cuáles son sus funciones y responsabilidades. Pero principalmente te ayudará a: - Saber cuáles son las funciones y responsabilidades de un Community Manager. - Conocer las herramientas imprescindibles para la estrategia digital. - Gestionar la reputación online de cualquier empresa. - Encontrar trabajo como community manager.




Media and Metamedia Management


Book Description

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.




Noticias de la Semana


Book Description




Community Management of Rural Water Supply


Book Description

The supply of reliable and safe water is a key challenge for developing countries, particularly India. Community management has long been the declared model for rural water supply and is recognised to be critical for its implementation and success. Based on 20 detailed successful case studies from across India, this book outlines future rural water supply approaches for all lower-income countries as they start to follow India on the economic growth (and subsequent service levels) transition. The case studies cover state-level wealth varying from US$2,600 to US$10,000 GDP per person and a mix of gravity flow, single village and multi-village groundwater and surface water schemes. The research reported covers 17 states and surveys of 2,400 households. Together, they provide a spread of cases directly relevant to policy-makers in lower-income economies planning to upgrade the quality and sustainability of rural water supply to meet the Sustainable Development Goals, particularly in the context of economic growth.




Principles of Operations Management


Book Description

In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR




Community management Para Dummies


Book Description

Por voluntad propia o por casualidad, cada día hay más gente que se convierte en Community Manager de su marca o su empresa. Este libro explica todo lo que necesitas saber para desempeñar esta nueva profesión con acierto y seguridad: habilidades tecnológicas, gran capacidad de comunicación, actitud innovadora, personalidad extrovertida, buena educación, planificación estratégica y pasión, mucha pasión. • Dónde se sitúa el community manager dentro de la empresa — pues según el tipo de empresa, puede ser más conveniente que forme parte de Marketing, Comunicación o que dependa del Director. • Qué se opina por ahí sobre tu empresa — elogios o críticas, a nivel local o global, mucha gente ya tiene una opinión sobre tu empresa. ¿Es cierta su impresión o son visiones distorsionadas? ¡No puedes quedarte de brazos cruzados, necesitas un community manager! • Una nueva oportunidad laboral — periodistas o relaciones públicas, entre otras profesiones, necesitan aproximarse a estas nuevas facetas de su oficio. • Tú también eres una marca — gestionar y promover tu imagen personal te puede facilitar una carrera profesional de éxito y ayudarte a ganar una buena reputación.




OASAS Today


Book Description




Human Resource Management


Book Description

For Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehensive review of personnel management concepts and practices in a highly readable form. This edition focuses on the high-performance organization building better, faster, more competitive organizations through HR; while continuing to offer practical applications that help all managers deal with their personnel-related responsibilities.




Community, Market and State in Development


Book Description

'How to combine the community, the market, and the state in the total economic system is probably the most important agenda for economists geared towards the reduction of poverty in developing economies'. - Professor Yujiro Hayami This volume brings together leading scholars from all around the world to examine and extend Professor Hayami's development model of 'community, market and state', and to pay tribute to his invaluable contribution to economics. The authors provide new empirical analysis with a clear focus on the role of the community in economic development, and its relations with agricultural markets, industrialization and the government, using primary data from major countries in Asia and Africa. This book is indispensable reading for all interested in development economics, government and market studies and international development studies.




Community, Economy and COVID-19


Book Description

This volume explores the impact of the COVID-19 pandemic on the health, safety, and socioeconomic well-being of community residents of selected countries around the world. It is built on an overarching framework of studying community well-being, applied here to the analyses of one of the most significant crises of our time. Most important are the lessons learned from the experiences in these countries – including insights and recommendations on how to mitigate future pandemics. Building on years of research, each chapter is written by an accomplished scholar with interests and expertise on various assessments of community well-being development in the country of study. The authors share cases and analyses, and highlight failures and successes; they offer sound policy recommendations on how to restore the health, safety, and multidimensional wellness of community residents, and how to decrease the likelihood and impact of future crises. Some of the policy recommendations in this multi-country compendium can be used to assist crisis prevention and recovery, beyond pandemics. The volume shows how the lessons learned and shared from community responses to the pandemic can provide critical and useful policy insights to shape best practices in mitigating other disasters like hurricanes, floods, earthquakes, tornadoes, wars, riots, acts of domestic and international terrorism, weapons of mass destruction and industrial accidents. This is a must-read for researchers across the social sciences, health sciences, and management studies, and for government and non-government professionals involved in community health and well-being.