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Business

Author : William M. Pride

Publisher : Cengage Learning

Page : 0 pages

File Size : 24,35 MB

Release : 2013-01-01

Category : Business & Economics

ISBN : 9781133595854

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Book Description

Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. A new Personal Apps feature within each chapter provides examples to illustrate main text concepts. BUSINESS 12e is designed to help you achieve career and business success. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Cfin 5

Author : Scott Besley

Publisher :

Page : 342 pages

File Size : 43,36 MB

Release : 2017

Category : Business enterprises

ISBN : 9781305661639

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Book Description



Marketing Management

Author : Dawn Iacobucci

Publisher : Cengage Learning

Page : 336 pages

File Size : 35,71 MB

Release : 2021-08-02

Category : Business & Economics

ISBN : 9780357635087

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Book Description

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.



Introduction to Business

Author : William M. Pride

Publisher : Thomson South-Western

Page : 678 pages

File Size : 47,27 MB

Release : 2012

Category : Business

ISBN : 9780538480598

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Book Description

INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory text featuring an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This edition closely examines cutting-edge topics like the impact of the economic crisis and political climate on business, green and socially responsible business, and sustainability. INTRODUCTION TO BUSINESS, 11E, International Edition delivers on expanded choice, increased engagement and improved outcomes by offering innovative custom and technology options that meet the needs of your course. Increase student engagement and improve outcomes by incorporating one of our digital products into your course.



Small Business Management

Author : Justin Longenecker

Publisher : Cengage Learning Canada Inc

Page : pages

File Size : 50,63 MB

Release : 2015-05-11

Category : Business & Economics

ISBN : 017672852X

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Book Description

Help your students realize their dreams of small business success with Small Business Management: Launching and Growing New Ventures, Sixth Canadian Edition. This text incorporates current theory and practice relating to starting, managing, and growing small firms. With well-balanced coverage of critical small business issues, innovative tools, engaging examples, and integrated resource package, Small Business Management provides instructors with the necessary tools to support the varied goals of those seeking independent business careers. Students appreciate the text’s clear and concise writing style that makes business concepts understandable, and the real-world examples and hands-on activities that help them understand how to apply those concepts. The sixth Canadian edition is available with MindTap, a powerful online platform that provides a clear learning path that gets students thinking like entrepreneurs.



Compact Literature: Reading, Reacting, Writing (with 2021 MLA Update Card)

Author : Laurie G. Kirszner

Publisher : Cengage Learning

Page : pages

File Size : 36,16 MB

Release : 2021-07-14

Category : Literary Collections

ISBN : 9780357792452

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Book Description

Learn how to write about literature the convenient, affordable way! COMPACT LITERATURE: READING, REACTING, WRITING,9E helps you succeed in class and make literature a part of your life. Combining a broad selection of literature with time-proven writing instruction, this reader-friendly text walks you step-by-step through the entire research and writing process, helping you learn to craft literary analyses and arguments. Demonstrating that writing about literature is a process of discovery, examination, and debate, the text includes a comprehensive guide to writing about literature with full coverage of critical thinking and argument. Sampler chapters on fiction, poetry, and drama involve you in the variety and diversity of literature through brief, accessible works that showcase representative selections from four popular contemporary literary subgenres. This edition has been updated to reflect guidelines from the 2016 MLA HANDBOOK, Eighth Edition.



Business Communication

Author : Carol M. Lehman

Publisher :

Page : 304 pages

File Size : 20,93 MB

Release : 2012

Category : Business communication

ISBN : 9780170192484

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Book Description

In todaya s fast-paced business environment, communicating effectively with multiple audiences is more essentiala and more challenginga than ever. BCOM Asia Pacific edition is specifically aimed at business students studying communication skills in a business degree. The blended learning BCOM package of text and online resources combine a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. To help students translate communication theory into applied best practices BCOM has an abundance of model documents and local and global examples. A new approach to learning the principles of business communication, BCOM is the Asiaa Pacific edition of a proven and innovative blended learning solution. This being a concise and complete text alongside a suite of online learning activities that will ensure student success in business communication.



HR (Book Only)

Author : ANGELO. GRIFFIN DENISI (RICKY.)

Publisher :

Page : 400 pages

File Size : 33,7 MB

Release : 2019-01-29

Category :

ISBN : 9780357048191

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Book Description

Learn human resource management your way with DeNisi/Griffin's HR, 5E from 4LTR Press. This inviting, easy-reference book guides you through mastering human resource management concepts and skills. Visually engaging, brief chapters offer numerous learning features and helpful study tools like Chapter Review Cards that consolidate review material into a ready-made study tool. You choose the format that best suits your learning preferences. HR, 5E is perfect if you prefer to use the printed book as your primary learning tool and reference resource for refining your human resource management skills.



Strategic Human Resource Management

Author : Jeffrey A. Mello

Publisher : South Western Educational Publishing

Page : 0 pages

File Size : 42,78 MB

Release : 2002

Category : Human capital

ISBN : 9780324065848

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Book Description

This text offers a truly innovative, integrative framework that examines the traditional functional HR areas from a strategic perspective. This text is organized into two sections. The first section, Chapters 1-7, examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. The second section, Chapters 8-14, examines the actual practice and implementation of strategic HR through a discussion of strategic issues that need to be addressed while developing specific programs and policies related to the traditional functional areas of HR (staffing, training, performance management, etc.). The integrative framework that requires linkage between, consistency among these functional HR activities, and the approach toward writing about these traditional functional areas from a strategic perspective distinguish the text from what is currently on the market.



The College Writer

Author : Randall VanderMey

Publisher :

Page : 0 pages

File Size : 20,17 MB

Release : 2006-01-10

Category : English language

ISBN : 9780618642021

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Book Description

[This text] provide[s] coverage of the writing process for today's visually oriented students. The text also included a wealth of rhetorical strategies that instructors and students found accessible and helpful. [It] reinforces these strengths with enhanced coverage of many important topics such as analyzing the rhetorical situation, evaluating sources, avoiding plagiarism, and developing visual literacy.-Pref.