Comunicação, consumo e ação reflexiva
Author :
Publisher :
Page : 319 pages
File Size : 49,24 MB
Release : 2014
Category :
ISBN : 9788520506998
Author :
Publisher :
Page : 319 pages
File Size : 49,24 MB
Release : 2014
Category :
ISBN : 9788520506998
Author :
Publisher : UNESCO
Page : 209 pages
File Size : 14,94 MB
Release : 2012
Category :
ISBN : 9230010871
Author : Don Norman
Publisher : Basic Books
Page : 276 pages
File Size : 49,59 MB
Release : 2007-03-20
Category : Design
ISBN : 0465004172
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Author : Chris Argyris
Publisher : OUP Oxford
Page : 224 pages
File Size : 44,25 MB
Release : 2010-04-29
Category : Business & Economics
ISBN : 0191615129
Anyone who has spent time in an organization knows that dysfunctional behavior abounds. Conflict is frequently avoided or pushed underground rather than dealt with openly. At the same time, the same arguments often burst out again and again, almost verbatim. Turf battles continue for extended periods without resolution. People nod their heads in agreement in meetings, and then rush out of the room to voice complaints to sympathetic ears in private. Worst of all, when people are asked if things will ever change, they throw up their hands in despair. They feel like victims trapped in an asylum. And people often are trapped. But they are not trapped by some oppressive regime or organizational structure that has been imposed on them. They are not victims. In fact, people themselves are responsible for making the status quo so resistant to change. We are trapped by our own behavior. Researchers and practitioners have often reflected on these things, but there is a puzzle. On the one hand, there is substantial agreement that these traps are counterproductive to effective performance. On the other hand, there is almost no focus on how organizational traps can be prevented or reduced. This book argues that whatever theory is used to describe and understand such organizational traps should be used to design and implement interventions that reduce and prevent them. Argyris is one of the world's leading management scholars whose work has consistently shed light on orgainzational problems. This book is essential reading for MBAs, managers, and consultants.
Author : Ronald F. Czaja
Publisher : SAGE
Page : 441 pages
File Size : 41,44 MB
Release : 2014
Category : Mathematics
ISBN : 1412997348
Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.
Author : Jorge Frascara
Publisher : CRC Press
Page : 258 pages
File Size : 33,3 MB
Release : 2002-04-25
Category : Technology & Engineering
ISBN : 0203301307
The social sciences have a distinctive contribution to make to the understanding and handling of design issues, both in product and systems design and in the design of the built environment. The role of cognitive psychology, particularly ergonomics, to the design process has traditionally been well appreciated. Because it provides important insight
Author : Tilde Heding
Publisher : Taylor & Francis US
Page : 267 pages
File Size : 45,11 MB
Release : 2009
Category : Business & Economics
ISBN : 9780415443265
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"
Author : Reinette Biggs
Publisher : Cambridge University Press
Page : 317 pages
File Size : 13,15 MB
Release : 2015-04-02
Category : Business & Economics
ISBN : 110708265X
Reflecting the very latest research, this book provides an in-depth review of the role of resilience in the management of social-ecological systems and the ecosystem services they provide. Leaders in the field outline seven principles for building resilience in social-ecological systems, examining how these can be applied to advance sustainability.
Author : Thorsten Hennig-Thurau
Publisher : Springer Science & Business Media
Page : 454 pages
File Size : 41,23 MB
Release : 2013-06-29
Category : Business & Economics
ISBN : 3662097451
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Author : Gaye Tuchman
Publisher : Free Press
Page : 0 pages
File Size : 39,78 MB
Release : 1980-10-01
Category : Social Science
ISBN : 9780029329603
From Simon & Schuster, Making News is Gaye Tuchman's exploration into the study in the construction of reality. The Professor of Sociology at Queens College and City University of New York, Tuchman's latest work is one to cherish. As described by Todd Gitlin of Contemporary Sociology, Making News is "simply the most comprehensive book on the social construction of news by an American sociologist to date."