Comunicacion empresarial: una mirada corporativa
Author : Pablo Antonio Múnera Uribe
Publisher :
Page : 448 pages
File Size : 37,56 MB
Release : 2003
Category :
ISBN :
Brand Anarchy
Author : Stephen Waddington
Publisher : A&C Black
Page : 271 pages
File Size : 43,56 MB
Release : 2012-03-29
Category : Business & Economics
ISBN : 1408159716
Book Description
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
Hacia la empresa razonable
Author : Joaquín Garralda
Publisher : Editorial Almuzara
Page : 151 pages
File Size : 32,50 MB
Release : 2008-11
Category : Business & Economics
ISBN : 8483561824
Book Description
Joaquín Garralda determina los parámetros básicos que conforman el modelo del comportamiento empresarial sostenible y responsable desde la perspectiva de la RC. Con prólogo de Ramón Jáuregui.
Somos estrategas
Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher : Editorial GEDISA
Page : 210 pages
File Size : 29,47 MB
Release : 2015-10-15
Category : Language Arts & Disciplines
ISBN : 8497849752
Book Description
Applied Technologies
Author : Miguel Botto-Tobar
Publisher : Springer Nature
Page : 432 pages
File Size : 32,87 MB
Release : 2023-01-27
Category : Computers
ISBN : 303124978X
Book Description
This three-volume set CCIS 1755-1757 constitutes the refereed proceedings of the 4th International Conference on Applied Technologies, ICAT 2022, held in Quito, Ecuador, in November 2022. The 112 full papers included in this book were carefully reviewed and selected from 415 submissions. They were organized in topical sections as follows: human computing and information science, IT financial and business management.
Handbook of Research on International Business and Models for Global Purpose-Driven Companies
Author : Perez-Uribe, Rafael Ignacio
Publisher : IGI Global
Page : 589 pages
File Size : 20,6 MB
Release : 2020-11-20
Category : Business & Economics
ISBN : 1799849104
Book Description
International businesses struggle to be competitive and influential at the global market level. With the new ideas in the management and leadership disciplines, hard skills are losing or are believed to be losing their strategic relevance while soft skills are praised and highly sought after. The Handbook of Research on International Business and Models for Global Purpose-Driven Companies, a pivotal reference source, provides vital research on international business management strategies and applications within internal organizations that allow companies to strategically position themselves for increased success in the global economy. While highlighting topics such as organizational culture, internal communication, and generational workforce, this publication explores leadership disciplines as well as the methods of handling multicultural organizations. This book is ideally designed for entrepreneurs, executives, managers, business professionals, human resource officials, researchers, academicians, and students.
Language Culture Type
Author : John D. (ed.). Berry
Publisher : Graphis Incorporated
Page : 398 pages
File Size : 20,77 MB
Release : 2002
Category : Design
ISBN : 9781932026016
Book Description
Language Culture Type grew out of the first international type-design competition, the 2001 bukva: raz!, whose goal was to promote global cultural pluralism, interaction, and diversity in typographic communications. The book lavishly presents the winning entries, along with information about each typeface, its language, and its designer. A series of essays gives context for the interplay of types and languages in the world today -- including the attempt to mesh all existing scripts into a single digital encoding system called Unicode. It also delves into the specific issues around developing typefaces for the many linguistic cultures in the world, from the various Cyrillic letterforms to Vietnam's ancient ideographic script.
Hijacking Environmentalism
Author : Richard Welford
Publisher : Routledge
Page : 268 pages
File Size : 13,94 MB
Release : 2013-11-05
Category : Political Science
ISBN : 1134176708
Book Description
This text demonstrates how businesses and institutions continue to operate outside the ecological carrying capacity of the environment, and highlights the need for participation and social innovation on their part. It asserts that senior executives and middle management in large corporations have often sought, deliberately or unconsciously, to block the advancement of environmentalism. Industry has reconstructed the more radical environmental agenda to suit its own purposes, in effect hijacking it, by taking it out of its traditional discourse and placing it in a liberal-productivist framework. The book concludes by examining the way forward for more sustainable business, presenting new models that place greater emphasis on issues such as equity and ethics.
IMC Journal
Author : International Micrographic Congress
Publisher :
Page : 592 pages
File Size : 31,46 MB
Release : 1988
Category : Microphotography
ISBN :
Book Description
Positive and Constructive Contributions for Sustainable Development Goals
Author : Popescu, Cristina Raluca Gh.
Publisher : IGI Global
Page : 312 pages
File Size : 50,26 MB
Release : 2022-10-14
Category : Business & Economics
ISBN : 1668475014
Book Description
In light of the Sustainable Development Goals (SDGs) that were set in 2015 by the international community as part of the UN2030 Agenda, it has become essential to develop possible solutions capable to address the latest economic, social, political, and demographical global challenges by tackling all the dimensions of sustainable development. Further insight into today’s context concerning the process of making positive and constructive contributions for SDGs is required. Positive and Constructive Contributions for Sustainable Development Goals provides an updated view of the newest trends, novel practices, and latest tendencies concerning the benefits, advantages, opportunities, and challenges of building an international successful process of making positive and constructive contributions for SDGs. Covering topics such as corporate social responsibility, economic development, and social management, this premier reference source is a valuable resource for scientists, business leaders and managers, government officials, students and educators of higher education, entrepreneurs, librarians, researchers, and academicians.
