The Handbook of Global User Research


Book Description

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. Presents the definitive collection of hard won lessons from user research professionals around the world Includes real-world examples of global user research challenges and provides approaches to these issues Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners




Conducting International Research and Service Collaborations


Book Description

Conducting International Research and Service Collaborations: Tips, Threats, and Triumphs provides academic researchers, as well as non-profit and private professionals, with much-needed guidance on how to plan, implement, and manage international research and intervention projects. Accessibly written and illustrated throughout with examples and case studies of projects from Robert B. McCall and Christina J. Groark's wide-ranging and decades-long experience of cross-border collaborations, this book outlines how to prepare for and ensure success of cross-border research projects and interventions, how to embrace unique circumstances you may encounter, and what to do if things go wrong. Each chapter covers a general domain of concerns, advice, and lessons learned in conducting international collaborative projects followed by concrete illustrations that pertain to them. Key topics covered include launching projects and working with stakeholders, travelling and living abroad, cultural considerations, planning and funding, administrative issues, dealing with crises, and successfully implementing and disseminating findings effectively. This comprehensive guide is ideal for researchers and project managers – from large, global organizations to small NGOs, human services, private industry, and other fields embarking on such projects, as well as university students and academics.




Conducting Research in a Changing and Challenging World


Book Description

This book is unique in the sense that it presents a broad and dynamic research narrative, which is filled with phenomena, issues and challenges facing researchers in various disciplines, cultural contexts, linguistic and ethical discourses. The content of the book is addressing three overarching research issues: What are the diverse challenges, opportunities, and limitations different cohorts of individuals face? Why and how do these cohorts respond to these challenges, opportunities, and limitations? How, where, when, and why do researchers interact with these challenges and what have they learned from their investigations? One of the strengths of this edited book is, each of the contributors has explored these three issues from a somewhat unique perspective, but collectively they provide a rich discourse and milieu around the purpose of research and how and why it is conducted and interpreted within a contemporary multimodal context. Across all the chapters the contributions have focused on the process of researching and as a consequence there are two recurring discourses identified.The first discourse relates to conducting the research and involves topics, such as methodology, ethics, research populations, assessment, data, and linguistic complexity. The second discourse is around the researchers, because they are the lens through which their research is conceived, guided, articulated, and interpreted. For too long now, too many books about research, particularly social science related research, have been locked into a narrow discourse around the benefits of either qualitative or quantitative research methods. While this topic is explored in this text, it is not dominated by this one, rather artificial dichotomy. What is exciting about the book is its diversity and the range of dichotomies that are explored and the range of contexts and issues that are reviewed. There is a strong narrative quality throughout the chapters where the voice of the researchers and their purpose is amplified. The book is of special interest to research-orientated students as well as to those who want to learn more about conducting research in a challenging discourse of diverse paradigms.




Methodological and Substantive Issues in Conducting Multinational and Cross-Cultural Research


Book Description

The rising importance of multinational and cross-cultural research has spurred the development of methodologies to adequately study human phenomena in organizations across culture and place. Disentangling culture and location from potential confounding variables is an underlying issue in conducting comparative studies. Research designs allow comparisons of countries and culture groups, as well as isolate the potential impact of cultural variables. Sampling methods must be chosen to control for differences that confound the cultural variables of interest with other characteristics of samples. Translation and back-translation are necessary when studies cross linguistic boundaries. Measures that compare cultural and national groups should be checked for measurement equivalence/invariance using one or more tools based on confirmatory factor analysis or item response theory. Some sources of invariance can be found in culturally determined response biases. In the same investigation, it is advisable to pair qualitative methods, which help characterize culture-specific factors, with quantitative methods, which help disentangle their confounds.




Conducting Market Research for International Business


Book Description

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.




Survey Methods in Multinational, Multiregional, and Multicultural Contexts


Book Description

A unique collaboration featuring the latest methodologies and research on multi- and cross-national surveys Over the past two decades, the relevance of cross-national and cross-cultural methodologies has heightened across various fields of study. Responding to increasing cultural diversity and rapid changes in how research is conducted, Survey Methods in Multinational, Multiregional, and Multicultural Contexts addresses the need for refined tools and improved procedures in cross-cultural and cross-national studies worldwide. Based on research submitted to the International Conference on Multinational, Multicultural, and Multiregional Survey Methods (3MC), this book identifies important changes in comparative methodology approaches, outlines new findings, and provides insight into future developments in the field. Some of the world's leading survey researchers gather in this volume to address the need for a standard framework that promotes quality assurance and quality control in survey research, and its impact on various stages of the survey life cycle, including study design and organization, cross-national sampling, testing and pretesting, data collection, and input and output variable harmonization. Self-contained chapters feature coverage of various topics, such as: Question and questionnaire design, from both global and study-specific perspectives The construction and evaluation of survey translations and instrument adaptations The effects of cultural difference on the perception of question and response categories Non-response issues Analysis in comparative contexts, featuring discussion of polytomous item response theory, categorization problems, and Multi-Trait-Multi-Methods (MTMM) The significance of evolving methodologies for current international survey programs, including the European Social Survey, the International Social Survey Programme, and the Gallup World Poll Survey Methods in Multinational, Multiregional, and Multicultural Contexts is a valuable supplement for courses on comparative survey methods at the upper-undergraduate and graduate levels. It also serves as an insightful reference for professionals who design, implement, and analyze comparative research in the areas of business, public health, and the social and behavioral sciences.




Designing and Conducting Mixed Methods Research


Book Description

'Designing and Conducting Mixed Methods Research' offers a practical, how-to guide for designing a mixed methods study. The text incorporates activities and exercises for classroom use or for use by the researcher in preparing designs.




Fostering Integrity in Research


Book Description

The integrity of knowledge that emerges from research is based on individual and collective adherence to core values of objectivity, honesty, openness, fairness, accountability, and stewardship. Integrity in science means that the organizations in which research is conducted encourage those involved to exemplify these values in every step of the research process. Understanding the dynamics that support â€" or distort â€" practices that uphold the integrity of research by all participants ensures that the research enterprise advances knowledge. The 1992 report Responsible Science: Ensuring the Integrity of the Research Process evaluated issues related to scientific responsibility and the conduct of research. It provided a valuable service in describing and analyzing a very complicated set of issues, and has served as a crucial basis for thinking about research integrity for more than two decades. However, as experience has accumulated with various forms of research misconduct, detrimental research practices, and other forms of misconduct, as subsequent empirical research has revealed more about the nature of scientific misconduct, and because technological and social changes have altered the environment in which science is conducted, it is clear that the framework established more than two decades ago needs to be updated. Responsible Science served as a valuable benchmark to set the context for this most recent analysis and to help guide the committee's thought process. Fostering Integrity in Research identifies best practices in research and recommends practical options for discouraging and addressing research misconduct and detrimental research practices.




Handbook of International and Cross-Cultural Leadership Research Processes


Book Description

An invaluable contribution to the area of leadership studies, the Handbook of International and Cross-Cultural Leadership Research Processes: Perspectives, Practice, Instruction brings together renowned authors with diverse cultural, academic, and practitioner backgrounds to provide a comprehensive overview and analysis of all stages of the research process. The handbook centers around authors’ international research reflections and experiences, with chapters that reflect and analyze various research experiences in order to help readers learn about the integrity of each stage of the international leadership research process with examples and discussions. Part I introduces philosophical traditions of the leadership field and discusses how established leadership and followership theories and approaches sometimes fail to capture leadership realities of different cultures and societies. Part II focuses on methodological challenges and opportunities. Scholars share insights on their research practices in different stages of international and cross-cultural studies. Part III is forward-looking in preparing readers to respond to complex realities of the leadership field: teaching, learning, publishing, and applying international and cross-cultural leadership research standards with integrity. The unifying thread amongst all the chapters is a shared intent to build knowledge of diverse and evolving leadership practices and phenomena across cultures and societies. The handbook is an excellent resource for a broad audience including scholars across disciplines and fields, such as psychology, management, history, cognitive science, economics, anthropology, sociology, and medicine, as well as educators, consultants, and graduate and doctoral students who are interested in understanding authentic leadership practices outside of the traditional Western paradigm.