Author : Matthias Schonlau
Publisher : Rand Corporation
Page : 0 pages
File Size : 43,30 MB
Release : 2002
Category : Computers
ISBN : 9780833031105
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.
Author : Valerie M. Sue
Publisher : SAGE
Page : 265 pages
File Size : 14,95 MB
Release : 2012
Category : Computers
ISBN : 1412992257
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish
Author : Matthias Schonlau
Publisher : Rand Corporation
Page : 143 pages
File Size : 35,96 MB
Release : 2002-02-15
Category : Science
ISBN : 0833032267
Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high.
Author :
Publisher :
Page : 0 pages
File Size : 32,90 MB
Release : 2002
Category :
ISBN :
Low-cost personal computers and the explosive growth of the Internet over the past decade have introduced new methods of conducting research surveys. It is now possible to conduct an entire survey solely through the World Wide Web or by e-mrnl. But, just as issues were raised about phone and mail surveys when they were first introduced, many researchers and practitioners are trying to determine the best way to conduct Internet surveys and questioning just how scientifically valid Internet-based surveys are. This book provides practical information for researchers who are contemplating using the Internet in their survey activities. The authors examine the reported strengths and limitations of using the Internet to conduct research surveys and offer guidelines on survey design and implementation. This book should be of interest to social science and public policy researchers, although it is certainly applicable to any form of survey research, including that conducted within the Department of Defense and throughout the armed forces. It should also prove useful to principal investigators, survey coordinators, and survey programmers.
Author :
Publisher : SAGE Publications, Incorporated
Page : 270 pages
File Size : 47,48 MB
Release : 2003
Category : Medical
ISBN :
The Kit is for students in undergraduate and graduate classes in the social and health sciences and for individuals in the public and private sectors who are responsible for conducting and using surveys.
Author : Paul J. Lavrakas
Publisher : SAGE Publications
Page : 1073 pages
File Size : 31,32 MB
Release : 2008-09-12
Category : Social Science
ISBN : 150631788X
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author : Don A. Dillman
Publisher : John Wiley & Sons
Page : 532 pages
File Size : 40,27 MB
Release : 2014-08-18
Category : Education
ISBN : 1118456149
The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
Author : Vera Toepoel
Publisher : SAGE
Page : 323 pages
File Size : 20,32 MB
Release : 2015-11-02
Category : Social Science
ISBN : 1473947677
Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.
Author : Don A. Dillman
Publisher : Wiley
Page : 344 pages
File Size : 38,64 MB
Release : 1978-05-01
Category : Social Science
ISBN : 9780471215554
Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.
Author : Mario Callegaro
Publisher : SAGE
Page : 522 pages
File Size : 25,98 MB
Release : 2015-04-30
Category : Social Science
ISBN : 1473927293
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
