Friction


Book Description

What the struggle over the Indonesian rainforests can teach us about the social frictions that shape the world around us Rubbing two sticks together produces heat and light while one stick alone is just a stick. It is the friction that produces movement, action, and effect. Anthropologist Anna Lowenhaupt Tsing challenges the widespread view that globalization invariably signifies a clash of cultures, developing friction as a metaphor for the diverse and conflicting social interactions that make up our contemporary world. Tsing focuses on the rainforests of Indonesia, where in the 1980s and 1990s capitalist interests increasingly reshaped the landscape not so much through corporate design as through awkward chains of legal and illegal entrepreneurs that wrested the land from previous claimants, creating resources for distant markets. In response, environmental movements arose to defend the rainforests and the communities of people who live in them. Not confined to a village, province, or nation, the social drama of the Indonesian rainforests includes local and national environmentalists, international science, North American investors, advocates for Brazilian rubber tappers, United Nations funding agencies, mountaineers, village elders, and urban students—all drawn into unpredictable, messy misunderstandings, but misunderstandings that sometimes work out. Providing an invaluable portfolio of methods for the study of global interconnections, Friction shows how cultural differences are in the grip of worldly encounter and reveals how much is overlooked in contemporary theories of the global.




Friction


Book Description

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.




College Physics for AP® Courses


Book Description

"This introductory, algebra-based, two-semester college physics book is grounded with real-world examples, illustrations, and explanations to help students grasp key, fundamental physics concepts. ... This online, fully editable and customizable title includes learning objectives, concept questions, links to labs and simulations, and ample practice opportunities to solve traditional physics application problems."--Website of book.







Steel Buildings


Book Description

This volume presents the general principles of structural analysis and their application to the design of low and intermediate height building frames. The text is accompanied by software for the analysis of axial forces, displacement and the bending moment and the determination of shear.







Processing of Slender Concrete Shells - Fabrication and Installation


Book Description

Lightweight structures and material optimized systems are of major relevance in the building industry and particularly in the design of concrete structures. This is not only for aesthetic reasons, but also to use material in a resource conserving way. The increase of strength characteristics, as one measure to reduce cross section dimensions, postulates the prefabrication of cementitious materials under laboratory conditions. This thesis examines the contradiction of the possibility to realize slender concrete elements and the complexity of the discontinued homogeneity arising from necessary segmentations. Proposals of implementation strategies are demonstrated and verified on the basis of selected case studies.




Connections Between Steel and Concrete


Book Description